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The ROI for AI isn’t one-size-fits-all, says data storage CTO

Rob Lee, Everpure’s chief technology and growth officer, says measuring the return on investment of AI varies by use case.

By John KellMarch 25, 2026
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
Latest Stories
Pete Hegseth speaks behind a podium as Donald Trump watches behind him.
EconomyMark Zandi warns recession odds are creeping toward 50%, and the Iran war could launch us into economic turmoil by midyear
By Sasha RogelbergMarch 25, 2026
People on a breakwater backdropped by commercial vessels anchored in the Gulf, near the Strait of Hormuz, on March 22, 2026 in Ajman, United Arab Emirates.
EnergyTrump wrote the tariff playbook. Now Iran is using it on the world’s most important oil route.
By Eva RoytburgMarch 25, 2026
Big TechMeta and YouTube found liable in landmark child social media harm case, ordered to pay $3 million—with punitive damages still to come
By Kaitlyn Huamani, Barbara Ortutay and The Associated PressMarch 25, 2026
PoliticsTrump taps Zuckerberg, Huang, Ellison for tech advisory council—but excludes Musk and Altman
By Sharon GoldmanMarch 25, 2026
jeremy wacksman
Real EstateThe median first-time homebuyer is now 40. Zillow’s CEO says don’t expect that to change anytime soon
By Jake AngeloMarch 25, 2026
EuropeRishi Sunak is giving advice to CEOs on AI. Here are his golden rules
By Kamal AhmedMarch 25, 2026
Law‘I want everybody to have enough food’: the scientist who made your packaged food safer just won the world’s most prestigious food prize
By The Associated Press and Hannah FingerhutMarch 25, 2026
University graduate
SuccessHarvard may be under federal investigation and cost over $87,000 a year—but it’s still Gen Z’s No. 1 ‘dream college’
By Preston ForeMarch 25, 2026
More NewslettersPage 100 of 100
A woman in business casual attire stands next to a man in business casual attire sitting at his desk. They are looking at his computer screen.
NewslettersHere’s how CHROs are actually using AI
By Paige McGlauflin and Emma BurleighJune 24, 2024
NewslettersBenchmark’s Victor Lazarte on what changes (and what doesn’t) when transitioning from operator to VC
By Allie GarfinkleJune 24, 2024
NewslettersExpect to see more cost-effective ‘cobots’ working alongside humans, says Bank of America
By Sheryl EstradaJune 24, 2024
NewslettersNTT Data CEO, one week into the job, faces a daunting task: Getting people to know who they are
By Diane Brady and Nicholas GordonJune 24, 2024
Two men shake hands with the Ford logo behind them
NewslettersFortune Archives: Former Ford executive Allan Gilmour on climbing the corporate ladder while concealing his sexuality
By Phil WahbaJune 23, 2024
Danny Meyer, founder of Union Square Hospitality Group, and Randy Garutti, former Shake Shack CEO
NewslettersShake Shack’s ex-CEO says his successor nabbed the corner office job because of a sought-after skill many don’t put on their résumé
By Ruth UmohJune 21, 2024
NewslettersWhy a log of redacted Signal messages shines a light on Amazon’s glass ceiling
By Jason Del ReyJune 21, 2024
NewslettersEthereum wins a major battle against the SEC, but Gensler’s war rages on
By Jeff John RobertsJune 21, 2024
NewslettersFor this CEO, a creative culture is one where people trust they can speak up 
By Nick RockelJune 21, 2024
NewslettersJ. Jill’s CEO prioritized its 45-plus female customer and brought extended sizes into stores. The brand’s stock soared 600%
By Emma Hinchliffe and Joey AbramsJune 21, 2024
NewslettersHow Marriott solved its record-high turnover crisis by rolling out flexible schedules and blending job roles
By Paige McGlauflin and Emma BurleighJune 21, 2024
NewslettersCisco, ServiceRocket, and Checkr CFOs on how AI is changing the way they do their jobs
By Sheryl EstradaJune 21, 2024
NewslettersSix new unicorns were made in May, Crunchbase data says
By Allie GarfinkleJune 21, 2024
NewslettersHealth care leaders say AI is needed to solve staff shortages
By Diane Brady and Nicholas GordonJune 21, 2024
Image of a doctor in a white coat and several people in blue scrubs pushing a patient on a gurney in an emergency room.
NewslettersGenerative AI is coming to the emergency room
By Sage LazzaroJune 20, 2024
In this photo illustration, Kaspersky is displayed on a screen in Moscow, Russia on June 16, 2023.
NewslettersRussian antivirus vendor Kaspersky is reportedly facing a U.S. ban over national security fears
By David MeyerJune 20, 2024
Newsletters‘Pharma Bro’ behind DJT crypto token, no proof Barron Trump involved
By Jeff John RobertsJune 20, 2024
NewslettersHow the psychology of fraud drove a rising DEI star to steal more than $5 million from Meta and Nike: ‘The world is filled with Barbaras’
By Lila MacLellan and Joey AbramsJune 20, 2024
Aneesh Raman, VP Workplace Expert for LinkedIn.
NewslettersLinkedIn’s resident workplace expert says the push for upskilling must have an emotional component
By Emma BurleighJune 20, 2024
NewslettersExclusive: Soot raises $7.2 million in seed round led by Upfront Ventures
By Allie GarfinkleJune 20, 2024
NewslettersWhat top CEOs are saying about emerging tech like AI—and why it matters to CFOs
By Sheryl EstradaJune 20, 2024
NewslettersWar in Europe is waking CEOs up from their ‘geopolitical nap’
By Peter Vanham and Nicholas GordonJune 20, 2024
NewslettersCVS Health CTO tries to smooth over complexity to propel his company’s big bet on healthcare
By John KellJune 19, 2024
A view of Main Street Park City Utah on the last morning of the Sundance Film Festival 2024 with sun shine hitting buildings on the street.
NewslettersHere’s what’s occupying minds in Silicon Slopes
By Andrew NuscaJune 19, 2024
black woman in business professional clothing speaking onstage
NewslettersBlack women take more career risks to reach the top. That’s not a good thing
By Ruth UmohJune 19, 2024
NewslettersWith Donald Trump’s rumored memecoin, the presidential crypto circus has begun—and it’s only going to get worse
By Leo SchwartzJune 19, 2024
NewslettersThe ‘girlboss’ got a funeral. Did she just need a reinvention?
By Samhita Mukhopadhyay and Joey AbramsJune 19, 2024
Six people work at a long row of desks in an office.
NewslettersCalifornia’s workplace anti-violence training law goes into effect in less than a month. Here’s what employers need to know
By Paige McGlauflin and Emma BurleighJune 19, 2024
NewslettersPrecursor Ventures founder Charles Hudson on investing early, how the landscape for Black entrepreneurs is evolving—and opera
By Allie GarfinkleJune 19, 2024
NewslettersNvidia’s CFO has been ‘instrumental’ in success and ‘key to Jensen’s vision,’ top analyst says
By Sheryl EstradaJune 19, 2024
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Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strongAn image of a popular article
By Fortune EditorsMarch 24, 2026
Commentary
The Treasury just declared the U.S. insolvent. The media missed itAn image of a popular article
By Fortune EditorsMarch 23, 2026
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
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