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The ROI for AI isn’t one-size-fits-all, says data storage CTO

Rob Lee, Everpure’s chief technology and growth officer, says measuring the return on investment of AI varies by use case.

By John KellMarch 25, 2026
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
Latest Stories
Pete Hegseth speaks behind a podium as Donald Trump watches behind him.
EconomyMark Zandi warns recession odds are creeping toward 50%, and the Iran war could launch us into economic turmoil by midyear
By Sasha RogelbergMarch 25, 2026
People on a breakwater backdropped by commercial vessels anchored in the Gulf, near the Strait of Hormuz, on March 22, 2026 in Ajman, United Arab Emirates.
EnergyTrump wrote the tariff playbook. Now Iran is using it on the world’s most important oil route.
By Eva RoytburgMarch 25, 2026
Big TechMeta and YouTube found liable in landmark child social media harm case, ordered to pay $3 million—with punitive damages still to come
By Kaitlyn Huamani, Barbara Ortutay and The Associated PressMarch 25, 2026
PoliticsTrump taps Zuckerberg, Huang, Ellison for tech advisory council—but excludes Musk and Altman
By Sharon GoldmanMarch 25, 2026
jeremy wacksman
Real EstateThe median first-time homebuyer is now 40. Zillow’s CEO says don’t expect that to change anytime soon
By Jake AngeloMarch 25, 2026
EuropeRishi Sunak is giving advice to CEOs on AI. Here are his golden rules
By Kamal AhmedMarch 25, 2026
Law‘I want everybody to have enough food’: the scientist who made your packaged food safer just won the world’s most prestigious food prize
By The Associated Press and Hannah FingerhutMarch 25, 2026
University graduate
SuccessHarvard may be under federal investigation and cost over $87,000 a year—but it’s still Gen Z’s No. 1 ‘dream college’
By Preston ForeMarch 25, 2026
More NewslettersPage 10 of 100
NewslettersOpenAI’s former head of sales is entering VC. She still calls herself an ‘AGI sherpa’
By Sharon GoldmanJanuary 22, 2026
NewslettersWhile Trump was hashing out a Greenland deal, the Supreme Court heard his Lisa Cook case. What it means for the future of the Fed
By Emma HinchliffeJanuary 22, 2026
NewslettersRay Dalio studied 500 years of history and says there are 5 cycles driving today’s markets with the same patterns repeating ‘like a movie’
By Sheryl EstradaJanuary 22, 2026
NewslettersExclusive: Cubby raises $63 million in Goldman Sachs-led funding to scale self-storage software
By Allie GarfinkleJanuary 22, 2026
NewslettersRay Dalio says CEOs mourning the rules-based order must accept that change is here for good
By Kamal AhmedJanuary 22, 2026
NewslettersApple needs a hit. Is a wearable AI ‘pin’ the answer?
By Alexei OreskovicJanuary 22, 2026
NewslettersWPP’s CTO says AI is reshaping advertising. But creative judgment needs to remain in human hands
By John KellJanuary 21, 2026
NewslettersIranian women are leading a revolution—again 
By Ellie AustinJanuary 21, 2026
Business colleagues sitting at conference table seen through glass wall. Multi-ethnic coworkers are discussing in board room at office. They are planning strategy.
NewslettersAs risk skyrockets, current and former CFOs are in demand for audit committees
By Sheryl EstradaJanuary 21, 2026
NewslettersExclusive: Alphabet’s CapitalG names Jill Chase and Alex Nichols as general partners
By Allie GarfinkleJanuary 21, 2026
NewslettersCEOs at Davos are buying into the agentic AI hype
By Alyson ShontellJanuary 21, 2026
NewslettersNetflix’s dueling narratives
By Alexei OreskovicJanuary 21, 2026
Image of various nation's flags over the World Economic Forum sign in Davos.
NewslettersAt Davos, AI hype gives way to focus on ROI
By Jeremy KahnJanuary 20, 2026
NewslettersCould Apple ever get a female CEO? Retail head Deirdre O’Brien is an underdog candidate
By Emma HinchliffeJanuary 20, 2026
A Jollibee restaurant on Jan. 7, 2026, in Hong Kong, China.
NewslettersWhy Jollibee is turning to a U.S. IPO to fuel global growth
By Sheryl EstradaJanuary 20, 2026
NewslettersKhosla-backed Formulary raises oversubscribed $4.6 million seed round for its AI-powered private fund manager software
By Leo SchwartzJanuary 20, 2026
NewslettersReady or not, ads are coming to your ChatGPT
By Alexei OreskovicJanuary 20, 2026
NewslettersLast year, AI hype wowed Davos. This year, leaders are obsessing over how to use the technology at scale
By Jeremy Kahn and Claire ZillmanJanuary 20, 2026
NewslettersTrump and his Greenland threats are set to dominate a high-stakes World Economic Forum in Davos
By Diane Brady and Claire ZillmanJanuary 19, 2026
Walmart International president and CEO Kathryn McLay speaks at Fortune Most Powerful Women Summit on Oct. 10, 2023.
NewslettersWalmart’s leadership shakeup sees one female CEO contender leave—and another up-and-coming exec climb higher up the ladder
By Emma HinchliffeJanuary 16, 2026
Stack of colorful credit card on a silver laptop.
NewslettersWhy a proposed 10% cap on credit card interest is rattling big banks
By Sheryl EstradaJanuary 16, 2026
Databricks CEO speaking on stage.
Newsletters2025 U.S. VC deal value soared to $339.4 billion, says PitchBook. But there’s a catch.
By Allie GarfinkleJanuary 16, 2026
Signage for Taiwan Semiconductor Manufacturing Company (TSMC) at its fabrication plant in Phoenix, Arizona on Monday, March 3, 2025. (Photo: Rebecca Noble/Bloomberg/Getty Images)
NewslettersU.S. and Taiwan reach a chippy new trade agreement
By Andrew NuscaJanuary 16, 2026
NewslettersAI is becoming baked into health care. Now CEOs are focusing on patient and practitioner outcomes
By Diane BradyJanuary 16, 2026
NewslettersWorried about AI taking your job? New Anthropic research shows it’s not that simple
By Sharon GoldmanJanuary 15, 2026
NewslettersDenmark’s prime minister is the latest female world leader to tangle with Trump—this time over his efforts to take control of Greenland
By Emma HinchliffeJanuary 15, 2026
NewslettersCiti CFO Mark Mason says the bank is strong and his successor will ‘continue the momentum’
By Sheryl EstradaJanuary 15, 2026
NewslettersExclusive: Mytra raises $120 million Series C to scale supply chain robotics amid industry boom
By Allie GarfinkleJanuary 15, 2026
The Verizon logo displayed on a smartphone screen on September 30, 2024. (Photo illustration: Justin Sullivan/Getty Images)
NewslettersVerizon hit with a major U.S. outage
By Andrew NuscaJanuary 15, 2026
NewslettersThe new CEO leading Saks Global through bankruptcy follows a management philosophy of ‘leading with love’
By Phil WahbaJanuary 15, 2026
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Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strongAn image of a popular article
By Fortune EditorsMarch 24, 2026
Commentary
The Treasury just declared the U.S. insolvent. The media missed itAn image of a popular article
By Fortune EditorsMarch 23, 2026
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’An image of a popular article
By Fortune EditorsMarch 24, 2026
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