VIDEOS|Most Powerful Women Summit 2025

Selena Gomez: Beauty with a Mission

In 2020, Selena Gomez launched Rare Beauty, a now wildly successful brand that champions self-acceptance over unattainable beauty standards. This isn’t just some empty tagline: Gomez donates 1% of all sales to the Rare Impact Fund, an organization that supports mental health initiatives for young people. Gomez joins us, along with Rare Beauty’s Chief Impact Officer, Elyse Cohen, to discuss balancing profit with purpose and how they hope Rare’s strategic focus on values, inclusivity, and community heralds a new era for the beauty industry and its consumers.