VIDEOS|Fortune at Cannes Lions 2026
Conferences
Tech and Sports Giants On Winning the Crowd through Sports and Culture
Different generations can watch the same sports game differently. A grandfather watches the full game, a parent watches the highlights on ESPN, and a teenager sees just short snippets on TikTok. Featuring leaders from Lenovo, Manchester United, Roblox, and Kraft Heinz, dive into the modern snippet culture and what it means for future-proofing brands.
All Fortune at Cannes Lions 2026 Videos
38:14Tech and Sports Giants On Winning the Crowd through Sports and CultureJuly 14, 2026
32:00Uber and Twitch Execs on Why AI Alone Can’t Build a BrandJuly 14, 2026
33:49Why Customer Experience is a Financial Asset in the Age of AIJuly 14, 2026
29:01Sephora, Instacart and Mars Pet’s Marketing Leaders on Building a Cultural Identity EngineJuly 14, 2026
25:10The Creator Evolution: How to Craft High-End Content Without Losing Your CoreJuly 14, 2026