If you’re looking to treat yourself or a loved one in the Christmas sales this year, look no further.
Fortune has spent the best part of this year finding out how those who have made it enjoy the fruits of their labor, from how they spend their bonus money to where they vacation for our series The Good Life.
Whether it’s a new car or an Audemars Piguet (which proves to be the wristwatch of choice in the C-suite), here’s what up-and-coming leaders we’ve talked to treated themselves to this year.
A trip to Ibiza
“I’m into holidays, travel, and experiences more than material goods. Last week, my husband and I took a long weekend trip to Ibiza where we hiked for a few days. We loved it.”
—Maria Hatzistefanis, London-based entrepreneur, bestselling author, and founder of beauty giants Rodial and Nip + Fab
A Tesla
“I only learned to drive in November 2023, so at the beginning of the year, I bought myself a Tesla Model X and had it wrapped matte black. I feel like Batman every time I step into it.”
—Timothy Armoo, founder, Fanbytes
The Celine classic bag—no explanation needed.
—Connie Nam, CEO, Astrid & Miyu
A road bike
“I always need another bike. My latest is the Pinarello F12.”
—Colin Waggett, CEO of London’s hottest high-end gym, Third Space
An Audemars Piguet watch
“My last bonus, I bought my husband a rare Audemars Piguet watch. There was no occasion, but I was shopping alone and the manager of the store showed it to me and I ended up buying it. It was the Navy 50th-anniversary edition. It wasn’t technically a treat for myself, but it made me feel so good getting him that—and he loved it.”
—Hanushka Toni, founder and CEO of Britain’s fastest-growing luxury reseller, Sellier
Another Audemars Piguet watch—and a sensible treat
“I would say an Audemars Piguet Royal Oak Offshore Diver watch was probably the best treat. I thought about buying a nice car this year; however, I chose to be sensible and paid down some of my mortgage, which I’m pretty thankful for now given where interest rates have landed!”
—Tom Grogan, 34-year-old London-based Wingstop UK chief
A jungle getaway
“Traveling to Sri Lanka for three weeks with my family earlier this year was the best bonus treat. It was amazing. I’m a little conservative when it comes to traveling; I could just go to Italy over and over again. My wife is much more curious to see new places, wanting to go to the Himalayas and such. We usually end up going where she wants to, and it’s led to some great adventures.
“Most of the trip was spent outside the resort, literally in the middle of the jungle, with leopards and elephants roaming around at night. It was an amazing nature experience and something I will never forget.”
—Kim Povlsen, president and CEO of Danish robot company Universal Robots
Got time off over Christmas and New Year? Here’s how CEOs switch off from the big job.
