• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance
Europe

Ryanair profits nearly halved as the low-cost airline blames its ‘frugal’ customers for booking too many last-minute tickets

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
July 22, 2024, 6:34 AM ET
ryanair ceo Michael O'Leary sitting at a desk
Michael O'Leary is Ryanair's CEO.Hollie Adams—Bloomberg/Getty Images

Travel has been booming all summer—and airlines might seem like the obvious winners. But it isn’t that easy, as is evident with Ryanair. 

Recommended Video

The Irish discount carrier’s first-quarter profits after tax plummeted by 46% to €360 million compared to the same period a year ago. 

Ryanair’s results come amid a widening appetite for travel—reflected in a 10% uptick in passenger numbers of 55.5 million for the three months. 

Still, that increase hasn’t translated into higher profits. Ironically, lower fares are why the budget airline, offering double-digit tickets to different parts of Europe, has struggled. 

For the quarter, Ryanair saw a 15% drop in airfares amid rising operating costs, which dented its overall profitability. It also said that Easter falling into the earlier quarter (and fiscal year) was another also contributed to the slip in profits. Q2 fares to be “materially lower” as “pricing remains softer than we expected.”

“Consumers are just a little bit more frugal,” Ryanair’s Chief Financial Officer Neil Sorahan said on a call. “People want to get out there, but they’re just a bit more cautious in how they’re spending their money.”  

The shaky results from Europe’s largest airline caused its shares to fall by as much as 15.48% as of 11.30 a.m. London time. 

Summer travel can help airline companies set the tone for the year, as it can be lucrative, especially when demand is high. Despite the bounce back from the COVID-19 pandemic, this year has been tricky to navigate amid aircraft delivery delays and an IT outage last week that disrupted travel. 

Other European carriers have faced different setbacks—for instance, Air France-KLM warned earlier in July that its revenue would be hurt by passengers avoiding Paris as the Olympics are set to kick off this week. 

Limits in capacity owing to Boeing’s safety crisis could have, in theory, driven up fares. However, airlines have instead had to offer deals to passengers to fill up planes. Ryanair CEO Michael O’Leary said on Monday that the quality of Boeing’s deliveries continues to improve, but the pace is “not sufficient” to catch up to this summer’s demand.   

As a low-cost carrier, Ryanair has used the pricing lever to its advantage. However, its goal is still to sell as many tickets as possible by pricing them accordingly, Sorahan said, according to Bloomberg.

“We have tried in recent weeks to close off some cheap seats and price passengers up, but are meeting resistance,” O’Leary said during an earnings briefing.

The Dublin-based company still feels optimistic about its long-term growth, though. In its earnings presentation, it said its eyes are still set on its 2034 goal of profitably growing the number of travelers to 300 million annually. For the current year, it expects traffic to increase by 8% to 200 million, keeping it on track for the 10-year goal.    

A Ryanair spokesperson told Fortune that what we’re seeing today in the air travel market is a factor of “two years of strong price growth.” Fliers are increasingly booking trips closer to the travel date, so Ryanair has to “stimulate” them with more discounts.

Whether the Irish airline is alone in facing the impact of consumers holding back remains to be seen. 

Competitor easyJet will release its results later this week, while Wizz Air will announce its Q1 earnings on Aug. 1.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

UK moves warship to Middle East for potential Hormuz mission
PoliticsMilitary
UK moves warship to Middle East for potential Hormuz mission
By Ellen Milligan and BloombergMay 9, 2026
7 hours ago
Iran war is draining world’s oil buffer at an unprecedented pace
EnergyOil
Iran war is draining world’s oil buffer at an unprecedented pace
By Grant Smith, Yongchang Chin and BloombergMay 9, 2026
7 hours ago
Trump Media posts $405 million loss driven by crypto holdings
CryptoDonald Trump
Trump Media posts $405 million loss driven by crypto holdings
By Yash Roy and BloombergMay 9, 2026
7 hours ago
The federal government must issue more debt than it expected as cash flow weakens, and ‘the bond market is shouting’
InvestingDebt
The federal government must issue more debt than it expected as cash flow weakens, and ‘the bond market is shouting’
By Jason MaMay 9, 2026
7 hours ago
Russian debt defaults are surging, with a quarter of the bond market at risk, while Putin hides in bunkers fixated on his war instead of the economy
EconomyRussia
Russian debt defaults are surging, with a quarter of the bond market at risk, while Putin hides in bunkers fixated on his war instead of the economy
By Jason MaMay 9, 2026
10 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals ‘dirty little secret’
PoliticsSocial Security
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals ‘dirty little secret’
By Jason MaMay 9, 2026
13 hours ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
17 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
13 hours ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
18 hours ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
22 hours ago