• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Current price of oil as of June 23, 2026

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Current price of oil as of June 23, 2026
Lifestyletourism
Europe

Venice locals are angry about a $5 entry charge—accusing officials of turning the floating city into a ‘theme park’

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
April 25, 2024, 8:42 AM ET
Romantic asian couple in honeymoon in Venice, Italy.
Venice has introduced a €5 entry free on peak days to ward of day-trippers.LeoPatrizi—Getty Images
Add Fortune on Google for similar content.

For years, tourists have served as both the lifeblood and the thorn in the side of the Italian hotspot of Venice. An estimated 20 million annual visitors bump up the city’s GDP, but have also been ravaging its delicate landscape in the process.

Recommended Video

Now Venice is fighting back, first by limiting group numbers and now by charging short-term visitors a fee to visit in the hopes that some will turn around.

But the latest move to reduce footfall and bump up the coffers of Venice’s public finances appears to be one too far for the city’s angry locals.

Venice fights back

Venice is facing a long-term crisis, but for years has done little to address the apparent source of many of its issues: soaring visitor numbers.

The city, which is a UNESCO World Heritage site, has experienced a population decline of 70,000 since the 1950s. In 2022, the number of tourist beds hit a milestone by outnumbering residents in the city for the first time.

Venice is also hoping to offset the ecological impacts of such huge visitor numbers. The city was almost put on UNESCO’s endangered list last year. In the long run, there are fears that rising water levels could flood significant parts of the city.

In an attempt to deter soaring visitor numbers, Venice has introduced a number of measures aimed at inconveniencing some travelers. 

The main source of their ire has been day-trippers, who typically don’t spend as much as longer-term visitors, who pay for accommodation. They also make up about 80% of the city’s visitors.

In December, the city announced it would be placing a 25-person cap on the size of congregating groups, coming into place on June 1. 

The city said the number was determined to align with the maximum group size in its museums. However, it was also calculated as about half the size of a classic tourist bus, potentially causing havoc for travel agents.

The latest move by the city will target tourists’ wallets. 

Starting Thursday, day-trippers to Venice will face a €5 charge ($5.36) if they enter the city. 

The charge, which was teased in September last year, won’t apply to longer-term visitors, and will only be applicable on 29 peak days between April 25 and July 14 as a trial phase.

But the charge, which mayor Luigi Brugnaro says is intended to make the city “livable” again, has been met with anger by Venice residents.

‘Are we joking?’

Venice is bracing for protests Thursday as residents react angrily to the introduction of charges against short-term visitors.

Some locals are merely concerned by the optics of an unusual move to charge people a fee to enter a city.

“I can tell you that almost the entire city is against it,” Matteo Secchi, who leads residents’ activist group Venessia.com, told the Guardian. “You can’t impose an entrance fee to a city, all they’re doing is transforming it into a theme park. This is a bad image for Venice… I mean, are we joking?”

But other negative soundings point to an underlying tension between locals and the Venetian government over what is being done to ensure residents can continue to live there.

“It needs to be clarified where all this income will go,” Venice resident Nicola Ussardi told Euronews. 

“They should repair the thousands of abandoned houses in this city. However, that’s unlikely to happen. Instead, residents keep leaving, the city is emptying out, and all we’re doing is boosting tourism,” he added.

Earlier in April, Venice’s Social Assembly for Housing and the Solidarity Network for Housing swarmed the city’s council building, brandishing placards calling for more affordable housing.

The residents think housing should be a primary policy for the city’s policymakers, slamming the “paradoxical” phenomena that have left full-time Venetians homeless, as their salaries aren’t enough to afford rent.

Even the city’s former mayor, Massimo Cacciari, urged tourists not to pay the tax, arguing they were already overcharged for their food and transport, speaking to the Adnkronos news agency.

It’s clear Venice’s awkward relationship with its destructive, spendthrift visitors will continue to simmer for some time, but the city’s struggling residents are showing there is a limit to their patience on that indecision.

About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

mg
CommentaryHealth
The ‘tech neck’ time bomb: why 43 million young Americans could cripple U.S. health care within a generation
By Michael GerlingJune 24, 2026
8 hours ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
SuccessCareer Advice
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
12 hours ago
UPS workers process boxes in a sorting facility.
North AmericaUPS
UPS is shelling out nearly $50 million on temperature-controlled facilities to meet the booming demand for GLP-1 deliveries
By Sasha RogelbergJune 23, 2026
23 hours ago
dr
HealthCancer
The U.S. cut cancer deaths by 34% since 1991—but not in 458 rural counties
By Arthur Cosby and The ConversationJune 23, 2026
1 day ago
Woman hides from the sun in front of Big Ben in London
EconomyEurope
‘London isn’t just calling—it’s cooking.’ Europe’s largest economies face over $600 billion in heat-driven losses by 2030
By Tristan BoveJune 23, 2026
1 day ago
Doctor giving patient injection in volunteer clinic
HealthHealth
For the first time ever, no young women in England died of cervical cancer. In the U.S., RFK Jr.’s vaccine skepticism stalls HPV progress
By Catherina GioinoJune 23, 2026
1 day ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
12 hours ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
1 day ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
1 day ago
Current price of gold as of June 23, 2026
Personal Finance
Current price of gold as of June 23, 2026
By Danny BakstJune 23, 2026
1 day ago
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
Real Estate
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
By Sydney LakeJune 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.