• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Lifestyleobesity
Europe

Novo Nordisk faces competition close to home as Danish rival Zealand Pharma’s shares jump 35% on ‘groundbreaking’ weight-loss drug trial results

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
February 27, 2024, 7:54 AM ET
BOXES OF WEGOVY DRUGS
Weight-loss drug Wegovy may soon have a new challenger developed by Danish Zealand Pharma and German Boehringer Ingelheim.Carsten Snejbjerg—Bloomberg/Getty Images

Novo Nordisk has been riding a wave of success following the hit of its weight-loss drug Wegovy, overtaking the Denmark economy’s GDP with its more than $420 billion market cap. It also boosted the pharma firm to winning the title of Europe’s most valuable company.

There’s a new kid on the block now. Zealand Pharma, also Danish like Novo, could pose competition for the Wegovy-maker as a drug it’s developing to fight obesity reported “groundbreaking” mid-stage trial results on Monday. 

The trial on the survodutide drug, which Zealand is developing along with German pharma group Boehringer Ingelheim, helped treat a fatty liver and “demonstrated efficacy” in those with obesity, the companies said in a statement. 

Zealand’s stocks surged about 35% on Monday—its shares are up over 67% since the start of the year and 158% in the past 12 months. 

Weight-loss drugs have been a subject of interest since the success of Novo’s diabetes injectables Ozempic (which has been used off-label for weight loss) as well as Wegovy yielded success in shedding weight and cutting the risk of other related health events such as strokes (it helped that Wegovy was endorsed by the likes of Elon Musk).

The weight-loss drug industry also promises to be highly lucrative, with its valuation expected to hit $100 billion by 2030. All the buzz has sent shares (and profits) of Novo and its American rival Eli Lilly to stratospheric highs, and Zealand has benefited from the rising tide as it closed out 2023 as one of the most successful pharma stocks.  

Representatives at Novo and Zealand didn’t immediately return Fortune’s request for comment.

Zealand’s recent success and beyond

In Phase II results for one of its trials, the companies said that 83% of adults who were treated with survodutide reported a marked improvement in a form of liver inflammation, called MASH, that’s linked to excess fat cells. 

Survodutide is currently in Phase III clinical trials to test the medication’s impact on people who are obese or overweight—regardless of whether they have diabetes or other heart or kidney conditions. It has a fast-track designation with the U.S. Food and Drug Administration. 

Even though Zealand’s market cap is only a fraction (about 7%) of Novo’s, as the race for weight-loss drugs heats up amid skyrocketing demand, it could well become a challenger to the pharma companies behind Ozempic, Wegovy, and Mounjaro. 

Analysts at investment bank Jefferies said that Zealand’s “position as a key player in the next wave of obesity therapeutics is underappreciated,” while those at Nordea Bank called the trial’s results an “unequivocal win for survodutide,” according to CNBC. 

Novo and Eli Lilly’s first-mover advantage could make them the most dominant players for the next few years, though, as Zealand and Boehringer’s drug might not be available to patients till 2028.   

Zealand reshaped its strategy in 2022 to home in on obesity drugs—four of which are in the pipeline along with survodutide. Last year, the companies reported a nearly 19% drop in weight in the drug’s Phase II trial.

The 25-year-old Danish pharma company announced blockbuster annual results on Tuesday with a revenue increase of over 200% from the 2022 financial year and achievements in expanding its obesity drug portfolio. 

“2023 was an extraordinary year for Zealand,” the company’s CEO, Adam Steensberg, said in a statement, adding that the company was “well positioned to achieve significant milestones in 2024.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Lifestyle

steak
North AmericaAirport
Philadelphia responds to unpaid TSA worker plight with ‘world record for the longest cheesesteak in history’
By Tassanee Vejpongsa, Leah Willingham and The Associated PressMarch 25, 2026
5 hours ago
retirement
CommentaryRetirement
Our retirement system gets a C-plus; policymakers have an opportunity to make it A grade
By Chris MahoneyMarch 25, 2026
9 hours ago
Middle EastLetter from London
As war continues to rage, the World Economic Forum is the latest to postpone Gulf conference in Saudi 
By Kamal AhmedMarch 24, 2026
1 day ago
trump
Arts & EntertainmentWhite House
As planes crash at airports and war rages in Iran, Trump visits Graceland
By Adrian Sainz, Meg Kinnard and The Associated PressMarch 24, 2026
1 day ago
A Homeland Security Investigations federal agent stands at an airport security checkpoint.
PoliticsAviation
Largest federal workers union warns ICE agents are not trained to replace TSA and putting them in airports ‘does not fill a gap. It creates one’
By Sasha RogelbergMarch 23, 2026
2 days ago
Top CD rates from major banks March 23, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
BankingCertificates of Deposit (CDs)
Top CD rates from major banks on March 23, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Danny BakstMarch 23, 2026
2 days ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
1 day ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
1 day ago
Energy
Nobel laureate Paul Krugman calls it 'treason': $580 million in suspicious oil futures traded minutes before Trump's Iran reversal
By Fortune EditorsMarch 24, 2026
23 hours ago
Personal Finance
Current price of oil as of March 24, 2026
By Fortune EditorsMarch 24, 2026
1 day ago
Economy
It took 200 years for national debt to hit $1 trillion. Annual interest alone now exceeds that—a 'crushing legacy we must reverse,' says budget chair
By Fortune EditorsMarch 23, 2026
2 days ago