• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
SuccessSports
Europe

‘Ryan texts you before my wife does’: How marketing wiz Ryan Reynolds’ star power keeps transforming a sleepy British soccer team

By
Steve Douglas
Steve Douglas
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Steve Douglas
Steve Douglas
and
The Associated Press
The Associated Press
Down Arrow Button Icon
January 5, 2024, 12:03 PM ET
Ryan Reynolds
Wrexham co-owner Ryan Reynolds, center, celebrates with members of the Wrexham FC soccer team the promotion to the Football League in Wrexham, Wales, on May 2, 2023. AP Photo/Jon Super, File
Add Fortune on Google for similar content.

Three years into their unlikely ownership of Welsh soccer club Wrexham and the enthusiasm of Hollywood stars Ryan Reynolds and Rob McElhenney is far from fading.

“You come off the pitch after scoring a goal,” Wrexham striker Steven Fletcher says with a smile, “and Ryan texts you before my wife does.”

Reynolds ushered in the new year by announcing news of contract extensions handed to two of Wrexham’s top players, Paul Mullin and Elliot Lee. On New Year’s Day, he used social media to send his best wishes to two opposition players injured during a match against Wrexham that afternoon.

“The love for this club and town: Indescribable,” Reynolds posted to his 21.5 million followers on X, formerly Twitter, after the 4-1 win over Barrow in front of a season-high attendance of 12,233 fans at Wrexham’s Racecourse Ground — a remarkable figure given the team is still only playing in English soccer’s fourth tier.

For now, anyway.

Promoted from the fifth-tier National League to much fanfare at the end of last season, Wrexham — a club that has gained global notoriety because of the profile of its owners and being the subject of a popular fly-on-the-wall TV series, Welcome to Wrexham — is now making a run at the League Two title in a bid to get up to the third division.

The team is in third place, two points off the lead after more than half of the season. Three clubs will gain automatic promotion so Wrexham fans are daring to dream again. Suddenly, the ultimate goal of Reynolds and McElhenney — getting Wrexham into the top-tier Premier League — might not be so fanciful, after all.

“The hype about the place is fantastic,” said the 36-year-old Fletcher, who has played in the Premier League with Sunderland and enjoyed international soccer with Scotland. “When you come in, even for just training days, there’s loads of people around the stadium.

“I’ve played for Premier League teams and you don’t see that.”

For now, the promotion push can wait.

This weekend, Wrexham’s players are turning their attention to the FA Cup, a famous competition the club holds close to its heart.

The buzz around Wrexham and its celebrity owners reached new levels during a cup run around this time last year when the team beat one second-tier Championship team in Coventry and then took another, Premier League-bound Sheffield United, to a replay.

Reynolds flew in for the home match against Sheffield United, charming English soccer greats Gary Lineker and Alan Shearer in a pre-match interview on BBC television, and saw at first hand the passion of Wrexham’s fans for the competition. After all, Wrexham memorably defeated then-English champion Arsenal 2-1 in the third round in 1992 for one of the FA Cup’s biggest-ever shocks and reached the quarterfinals in 1997, beating top-flight West Ham along the way.

“The club has a real history with the FA Cup and it’s up to us to give them some more,” Mullin said.

“Last year was phenomenal and I think it gave us more belief than we had in the first place. We were competing against better sides higher up the divisions and giving them more than a game over the times we did play them. We’ll try to use the FA Cup this season to do the same.”

Wrexham’s opponent on Sunday is Shrewsbury, a local rival — it’s about a 40-minute drive between the towns — and a team playing in the league above.

It’s a match that offers a break from league play but not one that will define Wrexham’s season, which is all about achieving back-to-back promotions and keeping the momentum fueled by the presence of Reynolds, the star of the Deadpool movies, and McElhenney, an American actor and director who was the creator of TV show “It’s Always Sunny in Philadelphia.”

The club is unrecognizable compared to the one on its knees a few years ago amid ownership issues and financial concerns. These days, there are sell-out crowds at the atmospheric Racecourse and a very American feel to the place, with Betty Buzz, United Airlines and Aviation American Gin on the electronic advertising hoardings and the sight of fans wearing hats of NFL teams like the Green Bay Packers and Chicago Bears.

“I don’t think any of us could have seen the whole furor at the club,” Mullin said about the explosion around Wrexham. “It’s been a phenomenal journey but one that’s not stopping here. We’re on the train for quite a while.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Steve Douglas
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

The hidden cost of your AI rollout: burning out the high performers running it
Workplace Cultureburnout
The hidden cost of your AI rollout: burning out the high performers running it
By Mikaela Cohen and HR BrewJune 23, 2026
10 hours ago
dr
HealthCancer
The U.S. cut cancer deaths by 34% since 1991—but not in 458 rural counties
By Arthur Cosby and The ConversationJune 23, 2026
13 hours ago
college
SuccessEducation
47% of Harvard seniors admit to cheating — and the problem existed long before ChatGPT
By Austin Sarat and The ConversationJune 23, 2026
13 hours ago
work
Workplace Culturework culture
Worker engagement just hit a decade low — and new data from 88 million employees shows why managers are the problem
By Bob Batchelor and The ConversationJune 23, 2026
13 hours ago
Young woman shopper in store
SuccessPersonal Finance
As 93% of Americans lean on coupons to get by, Bed Bath & Beyond is splashing out $100K on a home renovation for their thriftiest shopper
By Emma BurleighJune 23, 2026
15 hours ago
Matt Freese stopping a soccer ball entering the goal
SuccessCareers
Team USA’s goalkeeper passed on Manchester United, the club that helped shape David Beckham’s career, for Harvard—and has zero regrets
By Preston ForeJune 23, 2026
15 hours ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
19 hours ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
21 hours ago
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
Investing
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
By Nick LichtenbergJune 22, 2026
2 days ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
18 hours ago
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
3 days ago
Current price of oil as of June 22, 2026
Personal Finance
Current price of oil as of June 22, 2026
By Joseph HostetlerJune 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.