• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Leadership
Europe

Lufthansa’s CEO tried being a flight attendant—but there was one challenge he wasn’t ready for

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
August 23, 2023, 11:32 AM ET
a picture of jens ritter standing inside a Lufthansa flight
Lufthansa CEO Jens Ritter tried being an attendant aboard a flight last week.ddp/star-images/Reuters Connect
Add Fortune on Google for similar content.

German airline Lufthansa had a new cabin crew member aboard one of its flights last week—none other than the company’s CEO.

Recommended Video

Jens Ritter served as an attendant on a flight between Frankfurt and Bahrain, which stopped at Riyadh for a layover, Lufthansa told Business Insider. He helped attend to business class passengers during the first leg of the journey, and manned the economy class on the way back. 

“I have been working for the Lufthansa Group for many years, but I have never had the opportunity to work as part of the cabin crew,” he wrote in a LinkedIn post. “And honestly, that was so interesting and also challenging!”

The Cologne-based airline’s chief had previously worked for several years as a pilot at Lufthansa as well as its now defunct low-cost subsidiary Germanwings, as per Ritter’s LinkedIn profile. He took over as the company’s boss last April. 

Despite his time in the aviation industry spanning over two decades, one aspect of his new role particularly challenged him. 

“I used to fly as a pilot and so I thought I knew about the challenges a flight during the night entails. But to be present and attentive and charming—when the biological clock just tells you to sleep—was something entirely different,” Ritter wrote. 

The experience, the Lufthansa boss said, will influence how he makes decisions in the office going forward. 

In response to a comment on his LinkedIn post, he gave two examples of things he hoped to change.

First, Ritter said he wanted to work on improving conditions in the aviation industry, which has been fractured by a slew of problems including worker shortages and supply-chain constraints.

Second, he said he wanted to improve motivation among his staff so they felt “seen and appreciated.”

Ritter argued that addressing such problems would make the crew’s job easier.  

Lufthansa didn’t immediately return Fortune’s request for comment.

The airline group posted record results at the start of this month, pointing to a rebound in travel following a prolonged period of depressed activity due to the COVID-19 pandemic.

Lufthansa has responded to the increase in demand, especially for its more lucrative premium classes, by expanding capacity in the first half of the year.

It still hasn’t quite recovered from the pandemic, however, which was catastrophic for airlines.

For the August to December period, Lufthansa anticipates bookings to climb to an average of 90% of pre-pandemic levels.  

Moonlighting CEOs

Ritter is the latest top boss who has tried to walk the walk at their companies to better understand day-to-day challenges.

Dara Khosrowshahi, CEO of ride-hailing giant Uber, has lent a hand as a driver and courier for the company on multiple occasions. He recently described a “nightmare scenario” while trying to navigate the maze that apartment complexes can be.

Starbucks chief Laxman Narasimhan told the company’s employees when he took over in March that he planned to work as a barista at least once a month to stay “close to the culture” and customers. 

Elsewhere, Airbnb CEO Brian Chesky spent six months living at different rentals listed with the company in a bid to identify problems plaguing customer experiences.

About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

How ‘Ozempic face’ is pushing Gen X, already the biggest Botox and filler consumers, to the facelift table a decade early
HealthGen X
How ‘Ozempic face’ is pushing Gen X, already the biggest Botox and filler consumers, to the facelift table a decade early
By Mia OsmonbekovJune 24, 2026
2 hours ago
Why Zohran Mamdani’s big night as the Democratic party’s new kingmaker matters for every Fortune 500 CEO in every city and state
PoliticsPolitics
Why Zohran Mamdani’s big night as the Democratic party’s new kingmaker matters for every Fortune 500 CEO in every city and state
By Catherina GioinoJune 24, 2026
2 hours ago
Warren leans in to talk to Scott
PoliticsHousing
Congress’s landmark housing bill could backfire on millions of renters
By Jacqueline MunisJune 24, 2026
3 hours ago
CEO of $8 billion Flexport blasts remote work as ‘white-collar fraud’ and a ‘total fantasy’ for highly paid employees
C-Suiteremote work
CEO of $8 billion Flexport blasts remote work as ‘white-collar fraud’ and a ‘total fantasy’ for highly paid employees
By Marco Quiroz-GutierrezJune 24, 2026
4 hours ago
How Home Depot is rebuilding retailing with AI
NewslettersCIO Intelligence
How Home Depot is rebuilding retailing with AI
By John KellJune 24, 2026
6 hours ago
bob
AIbooks
Robert Wright sees an ‘earthquake’ coming from AI that goes far beyond jobs: ‘cultural, political, personal, family, psychological’
By Nick LichtenbergJune 24, 2026
6 hours ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
16 hours ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
8 hours ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America 'doesn’t have what it takes to fight to maintain its empire'
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America 'doesn’t have what it takes to fight to maintain its empire'
By Nick LichtenbergJune 24, 2026
10 hours ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
1 day ago
Current price of gold as of June 23, 2026
Personal Finance
Current price of gold as of June 23, 2026
By Danny BakstJune 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.