• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

Bluesky so far: A promising Twitter alternative with a lot of work to do

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
May 26, 2023, 8:02 AM ET

I’ve written previously about my frustration with Twitter, which has been an indispensable part of crypto since the early days but has in recent months devolved into a glitch-prone mess swamped by bots and a growing number of Nazis. Fearing that the platform would only get worse (a reasonable fear it turns out), I started casting about for alternatives, starting with the Jack Dorsey-backed open protocol called Bluesky. I’ve been on it for two weeks now, and here’s what I’ve found.

For the most part, I love it. The interface is basically Twitter but stripped down and with some different lingo—you skeet rather than tweet and you repost rather than retweet. Bluesky still lacks some key features like DMs and lists, and the app still feels a bit buggy when you load it. But these relatively minor drawbacks are more than offset by the high caliber of the content, which is loaded with high-signal stuff, including from people like lawyer Ken White (aka PopeHat) who quit Twitter in disgust.

I haven’t posted much myself so far but confess the lack of engagement with what I have published is a little discouraging. It’s possible that few folks are engaging with my posts because what I’m posting is not cool or interesting enough for the Bluesky crowd, but there is also that sense of wondering what algorithm is pulling the string and why—especially when the feed feels heavily stuffed with a select few users.

Even though Bluesky is backed by Bitcoin-loving Dorsey, there is very little in the way of a crypto vibe in terms of what people are posting, and there are no payment or tipping options as yet. And while Bluesky was conceived as a decentralized platform hosted across multiple autonomous servers, it is reportedly still centralized for now—though to be honest, this is not something I care about too much while they are still getting the platform up and running. For now, I’m happy to take it on faith BlueSky is building a social network that’s not about gobbling data to sell ads, and that will let users take their social graph with them if they head to a different platform.

My biggest worry for Bluesky, for now, is related to The New Yorker’s observation that the platform becomes the equivalent of a Rumble or TruthSocial but for the over-educated white liberal set. And indeed, most of the content I’ve seen on Bluesky is consistent with a certain elite bubble. But it’s early days yet—Bluesky is still invite only—and, based on the overall experience, I have faith it only become more heterodox over time.

Finally, on a totally different note, I’m very pleased to say that our team has launched Crypto Crash Course—a series of cards that explain key concepts in crypto in plain English, organized by difficulty, and with action items to try out. Please check it out.

As we in the U.S. slide into the Memorial Day long weekend, a reminder there will be no newsletter this coming Monday. Hope everyone has a safe and relaxing couple of days as we head to early summer.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

Binance is launching a new credit service that will let customers put up NFTs as collateral to obtain ETH loans. (CoinDesk)

Paradigm, the large crypto VC firm, is playing down blockchain on its homepage and is now calling itself a "research-driven technology investment firm." (The Block)

DCG is closing down its pricing and prime brokerage service for institutional investors, TradeBlock, months after it shuttered its wealth management service. (Bloomberg)

The Winklevii chose Dublin as the headquarters for Gemini's new global crypto exchange. (Irish Times)

Zimbabwe has launched a gold-backed stablecoin in the country's latest bid to quell decades of economic chaos. (Bloomberg)

MEME O’ THE MOMENT

DeSantis's "Do Bitcoin" enters the lexicon:

This is the web version of Fortune Crypto, a daily newsletter. Sign up here to get it delivered free to your inbox.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersCIO Intelligence
The ROI for AI isn’t one-size-fits-all, says data storage CTO
By John KellMarch 25, 2026
15 hours ago
NewslettersMPW Daily
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
17 hours ago
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
NewslettersCFO Daily
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
21 hours ago
NewslettersTerm Sheet
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
22 hours ago
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
NewslettersCEO Daily
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
22 hours ago
NewslettersFortune Tech
AI plot twist: Why did OpenAI kill its Sora video star?
By Alexei OreskovicMarch 25, 2026
23 hours ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
17 hours ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
1 day ago
C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
13 hours ago