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Luba Kassova
Luba Kassova is a researcher, journalist, and strategist who covers equality, social trends and media.
gen z
Commentary
Gen Z is engineering an analog future — and it’s at least a $5 billion opportunity
By Luba KassovaApril 1, 2026
Gen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents
Commentary
Gen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents
By Luba KassovaFebruary 24, 2026
Charts show frequency of mention of presidential candidate in US news
Commentary
How the Democrat-leaning news media is unwittingly aiding Trump
By Luba Kassova and Richard AddyOctober 25, 2024
I research women’s role in media–and yet I recently discovered that my Gen Z son and his peers didn’t support feminism
Commentary
I research women’s role in media–and yet I recently discovered that my Gen Z son and his peers didn’t support feminism
By Luba KassovaMarch 8, 2024
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7 months into Iran War, Trump accuses communists of 'INHUMAN ideology that has led to DEATH and DESTRUCTION around the World!'placeholder alt text
By Will Weissert and The Associated PressSeptember 8, 2026
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By Joseph HostetlerSeptember 8, 2026
Personal Finance
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By Joseph HostetlerSeptember 8, 2026
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