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Luba Kassova

Luba Kassova is a researcher, journalist, and strategist who covers equality, social trends and media.
luba
Commentary
I fled communism. Are Gen Z drawn to it?
By Luba KassovaSeptember 19, 2026
gen z
Commentary
Gen Z is engineering an analog future — and it’s at least a $5 billion opportunity
By Luba KassovaApril 1, 2026
Gen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents
Commentary
Gen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents
By Luba KassovaFebruary 24, 2026
Charts show frequency of mention of presidential candidate in US news
Commentary
How the Democrat-leaning news media is unwittingly aiding Trump
By Luba Kassova and Richard AddyOctober 25, 2024
I research women’s role in media–and yet I recently discovered that my Gen Z son and his peers didn’t support feminism
Commentary
I research women’s role in media–and yet I recently discovered that my Gen Z son and his peers didn’t support feminism
By Luba KassovaMarch 8, 2024
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Most Popular
Big Tech
Mark Zuckerberg owns 13% of Meta but controls 61% of its votes. California’s wealth tax would bill him on the 13%placeholder alt text
By Catherina GioinoOctober 23, 2026
Cybersecurity
Google told to halt work on Finnish data centers after clearing an estimated 250,000 trees before environmental review was doneplaceholder alt text
By Joshua HongOctober 23, 2026
Personal Finance
‘I’m a millionaire, and I proudly rent’: Mrs. Dow Jones says the American Dream needs a rethinkplaceholder alt text
By Tatiana SatauaOctober 22, 2026
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