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Julie Hennessy

Stay informed with Julie Hennessy’s coverage and analysis.

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CommentaryLouise Linton Needs a Lesson in Branding
By Tim Calkins, Julie Hennessy and Bethany CiancioloAugust 25, 2017
Why Dunkin’ Donuts Is Dropping the ‘Donuts’
CommentaryWhy Dunkin’ Donuts Is Dropping the ‘Donuts’
By Julie HennessyAugust 8, 2017
Audi’s Super Bowl Ad Sells More Despair Than Hope For Women
CommentaryAudi’s Super Bowl Ad Sells More Despair Than Hope For Women
By Julie HennessyFebruary 6, 2017
Democratic Presidential Candidates Debate In Miami
CommentaryThe One Word Most Americans Use to Describe Bernie Sanders
By Julie Hennessy and John WongMarch 16, 2016
Saturday Night Live
CommentaryThe Secret Behind Donald Trump’s Savvy Brand Building
By Tim Calkins and Julie HennessyJanuary 6, 2016
A Volkswagen car is seen in front of Toyota Motor Corp cars at their dealership in Tokyo
CommentaryVW messed up, but the emissions scandal won’t turn off customers
By Julie Hennessy and Bethany CiancioloOctober 9, 2015
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As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in salesplaceholder alt text
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