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Julie Hennessy

Stay informed with Julie Hennessy’s coverage and analysis.

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Commentary
Louise Linton Needs a Lesson in Branding
By Tim Calkins, Julie Hennessy and Bethany CiancioloAugust 25, 2017
Why Dunkin’ Donuts Is Dropping the ‘Donuts’
Commentary
Why Dunkin’ Donuts Is Dropping the ‘Donuts’
By Julie HennessyAugust 8, 2017
Audi’s Super Bowl Ad Sells More Despair Than Hope For Women
Commentary
Audi’s Super Bowl Ad Sells More Despair Than Hope For Women
By Julie HennessyFebruary 6, 2017
Democratic Presidential Candidates Debate In Miami
Commentary
The One Word Most Americans Use to Describe Bernie Sanders
By Julie Hennessy and John WongMarch 16, 2016
Saturday Night Live
Commentary
The Secret Behind Donald Trump’s Savvy Brand Building
By Tim Calkins and Julie HennessyJanuary 6, 2016
A Volkswagen car is seen in front of Toyota Motor Corp cars at their dealership in Tokyo
Commentary
VW messed up, but the emissions scandal won’t turn off customers
By Julie Hennessy and Bethany CiancioloOctober 9, 2015
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Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stockplaceholder alt text
By Sasha RogelbergJuly 20, 2026
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluationplaceholder alt text
By Jeremy Kahn and Emily ForliniJuly 21, 2026
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problemplaceholder alt text
By Eva RoytburgJuly 21, 2026
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