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Alexander Chernev

Stay informed with Alexander Chernev’s coverage and analysis.

Inside A Retail Location As Apple Watch Nike+ Goes On Sale
Commentary
Why You’ll Probably Give in and Buy the iPhone 8
By Alexander Chernev and Bethany CiancioloSeptember 6, 2017
People visit the city-state's first Apple Store on its opening day at Orchard Road, Singapore
Commentary
Why Apple Shouldn’t Follow Amazon’s Lead
By Alexander Chernev and Bethany CiancioloJuly 12, 2017
Amazon Opens Bookstore In New York City
Commentary
5 Reasons Amazon Should Keep Opening Brick-and-Mortar Stores
By Alexander Chernev and Bethany CiancioloMay 31, 2017
Why Uber’s New Logo Is a Mistake
Commentary
Why Uber’s New Logo Is a Mistake
By Alexander ChernevFebruary 11, 2016
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Middle East
The emerging deal to reopen the Strait of Hormuz reportedly recognizes Iran’s control—and the U.S. may have to accept itplaceholder alt text
By Jason MaAugust 7, 2026
Environment
Leo DiCaprio teams with Jeff and Lauren Sanchez Bezos on $200 million plan to save 100 endangered speciesplaceholder alt text
By The Associated PressAugust 5, 2026
Energy
Michael Dell’s son built a $13 billion home battery business—and he’s going on 30 years oldplaceholder alt text
By Jordan BlumAugust 6, 2026
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