• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceToyota
Asia

Toyota forecasts a 35% drop in profits as Trump’s auto tariffs begin to bite

By
AFP
AFP
Down Arrow Button Icon
By
AFP
AFP
Down Arrow Button Icon
May 8, 2025, 3:29 AM ET
Asked about the more long-term impact of the tariffs, Toyota's president and CEO Koji Sato told reporters the situation was "difficult to predict right now".
Asked about the more long-term impact of the tariffs, Toyota's president and CEO Koji Sato told reporters the situation was "difficult to predict right now".Akio Kon—Bloomberg via Getty Images

Japanese auto giant Toyota forecast on Thursday a 35% year-on-year drop in net profit for the current financial year, citing Donald Trump’s vehicle tariffs among other factors.

Recommended Video

Carmakers have been among the hardest hit by the U.S. president’s multi-pronged assault on free trade.

On top of a 25% tariff already placed on finished imported cars, the Trump administration on Saturday imposed a similar duty on auto parts including engines and transmissions.

For the 2025-26 financial year that began in April, Toyota now forecasts net profit of 3.1 trillion yen ($21.6 billion).

“The estimated impact of U.S. tariffs in April and May 2025 have been tentatively factored in,” the world’s top-selling automaker said in a statement.

The company logged net profit of nearly 4.8 trillion yen in the 12 months to March 31, down 3.6% year-on-year but beating its forecast issued in February of 4.5 trillion yen.

As of this month, it estimated the tariffs would impact 2025-2026 operating profit to the tune of 180 billion yen.

Asked about the more long-term impact of the tariffs, Toyota’s president and CEO Koji Sato told reporters the situation was “difficult to predict right now”.

“U.S. tariffs are currently being negotiated between governments, and details are still fluid,” he said.

Toyota exports 500,000 vehicles annually to the United States from Japan, Sato said.

“So in the short-term we are adjusting shipments… while mid- to long-term, we will pursue the local development of products that suit local customers.”

But the company will aim to maintain its production in Japan of three million vehicles annually, he said, “from the viewpoint of protecting supply chains and earning foreign currencies by exporting”.

‘Benchmark’ forecast

Toyota shares were trading down 1.3% after the earnings announcement.

The automaker’s “influence and position” mean its profit forecasts are being closely watched in Japan, Bloomberg Intelligence auto analyst Tatsuo Yoshida told AFP.

“The whole country including suppliers would be left at a loss if Toyota doesn’t issue some kind of benchmark” on the impact of the tariffs, he said ahead of Thursday’s results.

Automobiles accounted for around 28% of Japanese exports to the United States last year.

Trump moved to soften the details of his tariffs on automakers late last month—signing an executive order to limit the impact of overlapping levies on firms.

The president also released a proclamation that gives the industry a two-year grace period to move supply chains back to the United States.

Toyota sold 10.8 million vehicles worldwide in 2024, holding onto its crown as the world’s top-selling automaker.

“Automakers are doing what they can in trying to shift production to the United States, even though there are no huge changes (right away) as shifting production takes time,” Takaki Nakanishi of auto sector consulting firm Nakanishi Research Institute told AFP.

Trump last month hit out at the wide difference between Japanese car exports to the United States and those going the other way.

Toyota is the second-top-selling automaker in the United States, where it shifted more than 2.3 million vehicles last year, while U.S. industry leader General Motors sold just 587 Chevrolets and 449 Cadillacs in Japan.

Experts say Japan’s narrow roads—too narrow for many U.S. models—and Japanese cars’ reputation for quality and fuel efficiency are some reasons for this.

“They don’t take our cars, but we take MILLIONS of theirs!” Trump said in April, accusing Japan of treating its ally “very poorly on trade”.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By AFP
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Russian debt defaults are surging, with a quarter of the bond market at risk, while Putin hides in bunkers fixated on his war instead of the economy
EconomyRussia
Russian debt defaults are surging, with a quarter of the bond market at risk, while Putin hides in bunkers fixated on his war instead of the economy
By Jason MaMay 9, 2026
8 minutes ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals ‘dirty little secret’
PoliticsSocial Security
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals ‘dirty little secret’
By Jason MaMay 9, 2026
2 hours ago
Bahrain, which hosts the U.S. Navy’s Mideast HQ, arrests dozens with alleged links to Iran’s Revolutionary Guard
PoliticsIran
Bahrain, which hosts the U.S. Navy’s Mideast HQ, arrests dozens with alleged links to Iran’s Revolutionary Guard
By Adam Schreck, Samy Magdy and The Associated PressMay 9, 2026
4 hours ago
hathaway
Arts & EntertainmentHollywood
‘The Devil Wears Prada 2’ broke the box office. It may also be the last great victory for Hollywood’s IP machine
By Nick LichtenbergMay 9, 2026
8 hours ago
joaquin
Commentary250 Years of Innovation
Johnson & Johnson CEO: America’s innovation advantage starts with health 
By Joaquin DuatoMay 9, 2026
8 hours ago
Investors are betting big on senior housing. There’s just one problem—the baby boomers they’re chasing can’t pay the rent
Real Estatebaby boomers
Investors are betting big on senior housing. There’s just one problem—the baby boomers they’re chasing can’t pay the rent
By Sydney LakeMay 9, 2026
8 hours ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
2 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
Energy
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
By Sasha RogelbergMay 8, 2026
1 day ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
2 days ago
Current price of oil as of May 8, 2026
Personal Finance
Current price of oil as of May 8, 2026
By Joseph HostetlerMay 8, 2026
1 day ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.