• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsDonald Trump

The Trump Organization is now selling ‘Trump 2028’ hats

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
April 25, 2025, 10:27 AM ET
The Trump Organization's new hat has raised eyebrows.
The Trump Organization's new hat has raised eyebrows. Trump Organization
  • The Trump Organization has begun selling hats with “Trump 2028” emblazoned on them. That’s raising talk, once more, about whether Trump will attempt to run for a third term. While it’s constitutionally forbidden, he has previously expressed interest in doing so, but has recently said he plans to serve out this term “and then I’m gonna leave.”

Donald Trump is once again raising talk of a third term as the Trump Organization’s online store has begun selling “Trump 2028” merchandise.

Recommended Video

The company has begun promoting the $50 hat on social media, and Eric Trump posted a picture of himself wearing one on his Instagram story.

“Rewrite the rules with the Trump 2028 high crown hat,” the product listing reads.

The product could easily be a troll for Trump’s opponents. Eric Trump’s Instagram post also seemed to mock the media questions that came after the hat’s release.

Constitutionally, of course, Donald Trump cannot be elected to a third term as president. He has, however, talked about it repeatedly. Just 69 days into his second term. Trump told Meet the Press host Kristen Welker that “a lot of people” want him to serve a third term, adding he was “not joking” about the idea.

Trump Organization

The 22nd Amendment of the Constitution sets a two-term limit for presidents, clearly stating “no person shall be elected to the office of the President more than twice.” And while some have floated the idea of Trump running as a vice-presidential candidate under Vance or someone else, who would resign upon taking office, the 12th Amendment states “no person constitutionally ineligible to the office of president shall be eligible to that of vice-president of the United States.”

Despite all of that, Trump told Welker “there are methods” for him getting a third term. He seemed to back away from that stance in an interview with Time this week, however, saying ” I’m going to serve one term, I’m gonna do a great job… And then I’m gonna leave.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Politics

U.S. extends waiver on Russian oil sanctions to ease Iran war shortages, just days after Treasury Secretary Scott Bessent ruled it out
EnergyRussia
U.S. extends waiver on Russian oil sanctions to ease Iran war shortages, just days after Treasury Secretary Scott Bessent ruled it out
By The Associated PressApril 18, 2026
2 hours ago
The U.S. is ready to seize Iran-linked ships with boarding parties, report says, while Marines practice maritime raids
PoliticsIran
The U.S. is ready to seize Iran-linked ships with boarding parties, report says, while Marines practice maritime raids
By Jason MaApril 18, 2026
2 hours ago
Iran’s Hormuz whiplash highlights divide within regime as U.S. blockade tightens. ‘The fight between different factions has started’
PoliticsIran
Iran’s Hormuz whiplash highlights divide within regime as U.S. blockade tightens. ‘The fight between different factions has started’
By Jason MaApril 18, 2026
5 hours ago
trump
LawWhite House
Trump lawyers confirm talks with Scott Bessent’s IRS to resolve $10 billion lawsuit over leaked tax returns
By Fatima Hussein and The Associated PressApril 18, 2026
11 hours ago
mississippi
RetailMississippi
Mississippi alcohol community roiled by liquor, wine delay from state warehouse failure
By Sophie Bates, Adrian Sainz and The Associated PressApril 18, 2026
11 hours ago
Trump
PoliticsNew York
Trump backs down after New York sues him over Second Avenue Subway funding freeze
By Philip Marcelo and The Associated PressApril 18, 2026
11 hours ago

Most Popular

'We should absolutely be concerned about non-college-educated men today': higher rents, living at home, falling out of the labor market
Economy
'We should absolutely be concerned about non-college-educated men today': higher rents, living at home, falling out of the labor market
By Catherina GioinoApril 18, 2026
14 hours ago
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
Success
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
By Preston ForeApril 17, 2026
1 day ago
The power has swung back to employers—and workers are paying for it in benefits, flexibility, and leverage
Workplace Culture
The power has swung back to employers—and workers are paying for it in benefits, flexibility, and leverage
By Marco Quiroz-GutierrezApril 17, 2026
1 day ago
Older millennials are starting to act like boomers in the housing market—and pulling away from the pack
Real Estate
Older millennials are starting to act like boomers in the housing market—and pulling away from the pack
By Nick LichtenbergApril 17, 2026
2 days ago
Current price of oil as of April 17, 2026
Personal Finance
Current price of oil as of April 17, 2026
By Joseph HostetlerApril 17, 2026
1 day ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
3 days ago