• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
MagazineWarren Buffett

Surprise! Warren Buffett turns out to be more prescient about stocks than politics

By
Carol J. Loomis
Carol J. Loomis
Down Arrow Button Icon
By
Carol J. Loomis
Carol J. Loomis
Down Arrow Button Icon
November 22, 2016, 6:30 AM ET
Fortune Most Powerful Women Summit 2015
Warren Buffett at a Fortune conference in 2015.Stuart Isett—Fortune Most Powerful Women

As many millions of people have been reminded recently, Warren Buffett, CEO of Berkshire Hathaway, doesn’t always call them right. He predicted two years ago that Hillary Clinton would both run for the presidency and win, and he never lost faith in that prospect until Election Night.

Recommended Video

On this day two weeks later, nonetheless, it is the right time to look at a widely-noted stock market prediction that Buffett made 17 years ago, in 1999, and that is just reaching its terminal point. Here, Buffett was definitely on the correct side of the bet.

Buffett’s prediction concerned what magnitude of total returns—stock appreciation plus reinvested dividends—U.S. investors would reap in the 17 years that began as 1999 was moving to its close. Buffett made the prediction originally in July of that year in a speech he gave at an Allen & Co. conference; repeated it in several speeches over the next few months; and worked with this writer to turn the speeches into a Fortune article, “Mr. Buffett on the Stock Market,” that ran in our Nov. 22, 1999 issue. You will notice that today is precisely 17 years later.

Why this oddball 17-year span of time? It got Buffett’s attention because in 1999 the U.S. stock market has just finished two wildly different—and aberrant—17-year periods that Buffett realized could be the framework for a speech. He wanted as well to build on to the framework, adding a prediction for the 17 years that began as 1999 moved to a close.

The initial 17-year period that Buffett had in his frame of reference ran from 1964 to 1981, when stock market returns were traumatically bad: The Dow Jones Industrial Average ended 1964 at 874 and 1981 at 875. “Now I’m known as a long-term investor and a patient guy,” said a Buffett quote in Fortune’s article, “but that is not my idea of a big move.”

The simplified explanation for this aberrant investing disaster was a dramatic rise in interest rates during the period: Rates on long-term government bonds went from 4% at year-end 1964 to more than 15% in 1981. Inevitably, as Buffett spelled out in Fortune, rising interest rates exert a drag on equity prices. In this particular 17-year period, the drag was strong enough to overwhelm an almost-quintupling of the nation’s GDP, an economic indicator that normally would have been accompanied by roaring gains for the stock market.

There then arrived the second 17-year period, beginning at the end of 1981 and extending through 1998. In those years, Federal Reserve Chairman Paul Volcker hammered down both interest rates and inflation rates. In response, equities rose strongly. And so, in time, did corporate profits—“not steadily,” Buffett said, “but nonetheless with real power. “ The Dow, in that 17-year period, rose more than ten-fold, going from 875 to a stunning 9,181.

By then, unsurprisingly, most investors weren’t thinking about outliers. They were instead sure beyond a doubt that they were both brilliant at stock-picking and entitled to the riches they were accumulating. A Paine Webber and Gallup Organization survey released in July, 1999, when the Dow had added another 2000 points, found that the least experienced investors—those who had invested for less than five years—expected annual returns over the next 10 years of 22.6%. Those who had invested for more than 20 years expected 12.9%.

The Fortune Archives newsletter unearths the Fortune stories that have had a lasting impact on business and culture between 1930 and today. Subscribe to receive it for free in your inbox every Sunday morning.

Well, noted Buffett, as he summed up his opinions in the second half of 1999, returns of that magnitude just weren’t going to happen. Instead, he foresaw (without using these words) a sort of reverting to the mean, in which the investing world, going forward, would be locked into the fate of the normal suspects, interest rates and corporate profits.

And here he saw a middling result. Net of the trading and management costs that investors incur, he said—implying that these costs could strip investors of a percentage point in their return—he predicted they might realize annual returns in the 17-year period from late 1999 to late 2016 that would be a so-so 6%.

Today, with the 17 years having passed, what is the answer?

First of all, be reminded that the stock market—as it is presented by the Dow and Standard & Poor’s indices, for example—does not deal in “net” returns. What you monitor on your computer screens are gross returns, before any trading and management costs are deducted.

But the record shows that the period’s gross returns are anemic enough to confirm Buffett’s general accuracy. From mid-November, 1999, to last Friday’s trading day, the annualized total return to investors from the Dow Industrials was 5.9%.

Having proved his ability to handle crystal ball work, Buffett, 86, was asked by this writer—an 87-year-old friend of his—whether he might care to make a prediction about total returns over the 17 years starting now and ending late in 2033. He declined to name a rate of return, explaining “I have to be careful what I say because I have no doubt that you will be around then to write another follow-up report.”

Buffett did, nonetheless, proffer three thoughts about those coming 17 years.

First, he believes that an investor in a low-cost S&P index fund who reinvests all dividends will do better—very likely substantially better—than an investor who buys a 17-year government bond and reinvests all of his coupons in the same instrument.

Second, he suspects that amateur, “do-nothing” investors following the same index fund strategy will in aggregate end up with results superior to those realized by investors who choose to employ professionals charging high fees.

Third, he predicts that many professionals who fail their investors by underperforming the index funds will get very rich in the process of doing so.

Retired senior editor-at-large Carol Loomis is a longtime friend of Warren Buffett’s. She has also been a Berkshire Hathaway shareholder for many years.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Carol J. Loomis
See full bioRight Arrow Button Icon

Latest from the Magazine

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest from the Magazine

Who’s really in control as AI and Big Tech race ahead?
MagazineEurope
Who’s really in control as AI and Big Tech race ahead?
By Francesca CassidyApril 10, 2026
8 hours ago
Who owns ideas in the AI age?
MagazinePublishing
Who owns ideas in the AI age?
By Francesca CassidyApril 8, 2026
2 days ago
Southeast Asia’s business leaders want wellness at work—as long as the programs get real results
Magazine100 Best Companies to Work For
Southeast Asia’s business leaders want wellness at work—as long as the programs get real results
By Alice WilliamsApril 8, 2026
2 days ago
So… what are we doing with AI? Innovating in an age of caution
MagazineStrategy
So… what are we doing with AI? Innovating in an age of caution
By Francesca CassidyApril 7, 2026
3 days ago
Anthropic’s research shows that AI can already do a huge portion of many jobs; its top economist talks about how that could shape the future of work
MagazineAutomation
Anthropic’s research shows that AI can already do a huge portion of many jobs; its top economist talks about how that could shape the future of work
By Matthew Heimer and Nicolas RappApril 7, 2026
3 days ago
Fortune Archives: Who gets a seat at the table?
MagazineFortune Archives
Fortune Archives: Who gets a seat at the table?
By Indrani SenApril 5, 2026
5 days ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
1 day ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
1 day ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
1 day ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
1 day ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
1 day ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
11 hours ago