• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessThe Promotion Playbook

Amazon CEO Andy Jassy: An ‘embarrassing’ amount of your success in your 20s depends on your attitude

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
December 24, 2024, 6:36 AM ET
Photo of Andrew Jassy
Andy Jassy points out the power of a can-do attitude: “People want to be around positive people.” F. Carter Smith—Bloomberg/Getty Images
  • Amazon CEO Andy Jassy says a good attitude and enthusiasm are key to success, especially in your twenties when you’re just getting started.

Gen Z might be on to something when they say having a “delulu” mindset—that is, having a perhaps unjustified belief in yourself—is the secret to success. That’s because Amazon’s CEO Andy Jassy has revealed that it’s not a ritzy college degree or being the best networker that will make you stand out at the start of your career—but a positive attitude. 

Recommended Video

“An embarrassing amount of how well you do, particularly in your twenties, has to do with attitude,” Jassy said in an interview with LinkedIn CEO Ryan Roslansky. 

After giving up on a career in sportscasting and then dabbling in music management, Jassy—who took Amazon’s helm after Jeff Bezos stepped down in 2021—joined the tech giant in 1997 as a marketing manager. The Harvard Business School alumnus went on to launch the cloud-computing platform Amazon Web Services with Bezos. By 2020, AWS generated $13.5 billion of Amazon’s $22.9 billion in annual operating income, making him a clear candidate for CEO. 

Looking back, he told Roslansky that “there’s so many things that you can’t control in your work life, but you can control your attitude.” 

“I think people would be surprised how infrequently people have great attitudes,” he said. “I think it makes a big difference.”

The reason why Jassy thinks positivity determines success is pretty straightforward: People want to be around positive people. 

“You pick up advocates and mentors much more quickly,” he added. “People want those people to succeed—and it’s very controllable.”

But a cheerful disposition alone won’t get you far, Jassy warned. Aspirational workers need to follow through on a can-do attitude with action.

“Do you work hard? Do you do what you said you were going to do?” he asked.

Enthusiasm musn’t end with your twenties

It’s easy to assume that once you’ve climbed the ranks, it’s now your turn to impart knowledge onto others. But Jassy warned that your enthusiasm for learning mustn’t end in your twenties—or when you reach management.

“The biggest difference between the people I started with in my early stages of my career and what they’re doing now has to do with how great they were at learning,” he said.

“There are some people who get to a certain point and it almost feels threatening to them to learn,” Jassy pointed out, adding that it can highlight gaping holes in your knowledge and make you question whether you’re worthy of your rank. 

“But the second you think you know it all is the second you’re really starting to unwind.”

It’s why he’s a fan of a squiggly career that lets you stretch your abilities and try on many different roles and industries for size.

“Along the way, you’ll keep picking things up if you let yourself,” Jassy concluded. “You’ll wind your way around something that you’re really good at.” 

Success starts on the school field

Before entering the world of work, Jassy revealed, he was an aspiring athlete. The multimillionaire told Roslansky that he spent “a lot” of his school time on the field playing “all the sports,” instead of keeping his head down and studying. 

“I had this delusion that maybe I could be a professional athlete,” he revealed. “I played that national tennis circuit and then I played soccer competitively—and of course, I wasn’t good enough to be a professional athlete, so I’m not.”

Although Jassy failed at realizing his sporting dreams, the success he enjoys today could be thanks, in part, to the years he dedicated on the pitch. An extensive study of U.S. Ivy League alumni has shown those who are consumed with sports—not books—in their youth go on to become more successful than their peers later on in life.

The researchers found that sporty students were significantly more likely to land finance or business-related jobs after college, with more senior positions and high salaries than nonathletic students.

Jassy might not have known it at the time, but the research suggests that while dedicating his spare time to competing in soccer—which often relies on teamwork, communication, and accountability—he was banking skills fit for the boardroom.

A version of this story was originally published on Fortune.com on May 20, 2024.

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Success

charles
Commentarybenefits
Your employee benefits package is a hostage situation. Here’s the proof — and the fix
By Charles Edward GehrkeMarch 28, 2026
11 hours ago
Future of WorkWorkforce
The rise of ‘social offloading’—when AI replaces your boss’s empathy
By Jacqueline MunisMarch 28, 2026
13 hours ago
SuccessColleges and Universities
As Gen Z regret ‘worthless’ degrees, this CEO sent her kid to college in London—and she’s saving over $50K-a-year. ‘It’s half the price’
By Orianna Rosa RoyleMarch 28, 2026
13 hours ago
Tom Hale, CEO of Oura
Successchief executive officer (CEO)
Gen X boss of $11 billion smart ring company Oura says being a CEO is ‘much harder’ than he thought: ‘It’s pressure, it’s stress, it’s responsibility’
By Emma BurleighMarch 27, 2026
1 day ago
Worker welding on a ship
SuccessCareers
This AI-proof career faces a 250,000-worker shortage—now the Trump administration is trying to revive the job millennials abandoned
By Preston ForeMarch 27, 2026
1 day ago
gen z worker
SuccessGen Z
Gen Z will give up $5,000 in pay to log off at 5—but still expects a corner office
By Jake AngeloMarch 27, 2026
1 day ago

Most Popular

Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action by blocking his calendar every afternoon from Wednesday to Friday 
By Fortune EditorsMarch 27, 2026
2 days ago
Personal Finance
Current price of gold as of March 27, 2026
By Fortune EditorsMarch 27, 2026
1 day ago
Economy
The stay-at-home boyfriend is now an economic trend as more women than men go to work
By Fortune EditorsMarch 28, 2026
10 hours ago
Personal Finance
Current price of silver as of Friday, March 27, 2026
By Fortune EditorsMarch 27, 2026
1 day ago
AI
Exclusive: Anthropic acknowledges testing new AI model representing ‘step change’ in capabilities, after accidental data leak reveals its existence
By Fortune EditorsMarch 26, 2026
2 days ago
Success
This AI-proof career faces a 250,000-worker shortage—now the Trump administration is trying to revive the job millennials abandoned
By Fortune EditorsMarch 27, 2026
1 day ago