LinkedIn started the Academy of Economic Opportunity in September, enrolling 30 LinkedIn employees in a free 14-week training program, according to a spokesperson. Students meet three times a week to learn things like handling PR crises, making hiring decisions, and pitching investors through simulations. Hari Srinivasan, the company’s chief product officer, told Fortune that one of the pilot cohort’s next sessions is on building an app from scratch.

As AI changes the skills employers demand and casts uncertainty over traditional career paths, LinkedIn is betting more workers will seek opportunities beyond conventional jobs. Srinivasan wrote in an Oct. 9 LinkedIn post that the number of people putting “Founder” in their LinkedIn profiles rose nearly 23% over the past year. 

“The program is focused on helping them learn how to build a business. Not because we believe everyone should become an entrepreneur, but because people are trying new ways to find economic independence in an uncertain world,” Srinivasan wrote.

In a survey of 3,000 American adults, Intuit QuickBooks found that a third planned to start a business or side hustle this year, up from the 17% who said the same a year earlier. And a separate survey of 1,051 new business owners last year by payroll company Gusto found that about half (51%) cited building financial stability or a future asset as a motivation for starting their businesses, up from 42% in 2024.

Srinivasan hopes to scale the Academy internationally and at an affordable price to workers outside of LinkedIn and wrote “figuring this out is integral” to the company’s mission. The company has not announced when enrollment will open to the public or what it will charge. 

“There is not a current prerequisite for who can participate in this program,” he told Fortune. “We’re building an Academy that can serve people at any stage in their career and across industries and careers.”

A business school without degrees

LinkedIn isn’t alone in piloting a different approach to help people start businesses outside of traditional credentialing. Harvard Business School launched a $699 startup boot camp that lets entrepreneurs practice investor pitches, sales calls, and board meetings with AI versions of Harvard professors, without earning degrees there. Venture capital giant Andreessen Horowitz invested $42 million into an alternative to college, the Horowitz Andreessen Academy, which will offer 50 students courses in things like AI inference engineering and guest speaker sessions with leaders like Nvidia’s Jensen Huang in San Francisco next year—also without awarding degrees. 

These programs differ in scope, but they share an emphasis on practical experience over traditional credentials. For LinkedIn, the approach is also a bet on how AI will change hiring. The company’s 2026 labor market report showed that U.S. job postings requiring AI literacy skills rose 70% year over year.

Srinivasan wrote that AI is also making it easier for employers to evaluate candidates’ actual work—like portfolios, code, and products they’ve built—rather than relying on college degrees as “shorthand for talent.”

“We’ve designed our program so students leave with real evidence of what they can do, not a degree,” he wrote. 

But employers haven’t necessarily abandoned traditional credentials. A 2024 study by Harvard Business School and the Burning Glass Institute found that removing degree requirements increased the share of workers hired without bachelor’s degrees by about 3.5 percentage points in the 11,300 roles analyzed. But because so few roles dropped those requirements, the researchers estimated the change created opportunities for only about 97,000 workers annually, out of 77 million yearly hires. 

“For all its fanfare, the increased opportunity promised by Skills-Based Hiring has borne out in not even 1 in 700 hires,” the authors wrote.