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With AMD’s $8.2 billion World Labs deal, Lisa Su and Fei-Fei Li show what a different AI future could look like

Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
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Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
September 29, 2026, 12:17 PM ET
AMD CEO Lisa Su (left) and World Labs founder Fei-Fei Li
AMD CEO Lisa Su (left) and World Labs founder Fei-Fei LiWorld Labs
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I didn’t intend to write about AMD two days in a row, but sometimes the news has plans of its own. Yesterday, the AI chipmaker revealed it will acquire World Labs for $8.2 billion.

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In case you’re not keeping track of all the players behind these companies, AMD is led by CEO Lisa Su and World Labs was cofounded by Fei-Fei Li, also known as the godmother of AI. That makes this an extremely rare AI deal between two of the women at the very top of this industry. Su was No. 3 on this year’s Most Powerful Women list, while Li was No. 45.

World Labs is a 2-year-old startup that is building AI for the physical world. As my colleague Alexei Oreskovic explains, its models “are trained on data such as video that depicts the physical, three-dimensional world … to create AI that understands how objects move in the physical world.” This will help AI extend to objects like humanoid robots. World Labs has raised $1 billion for this mission.

AMD and World Labs started a “deep technical partnership” last year—one that is helping AMD compete with Nvidia, which is also working on AI for the physical world. And now, Li will become EVP and chief scientist at AMD, reporting directly to Su.

Li and Su marked the occasion with a photo together, sitting at a table, smiling and signing deal terms. It’s an image that will stick with me as we enter uncharted waters in the AI race. We’re so used to seeing the AI technocrats together—Sam Altman, Mark Zuckerberg, Sundar Pichai sitting alongside President Trump at the White House.

And here is an image of an alternate pathway. One where women aren’t the outlier at those gatherings (which Su has attended many of), but are designing their own future. Where they’re the ones at the very top, making the decisions, not just in that familiar No. 2 role.

Last week, AMD became the first company led by a female CEO with a market cap of more than $1 trillion. With this deal, we’re getting a taste of what Su can do with that power: identify the best opportunities for her business at CEO, and at the same time show us a version of the AI industry in which a small group of mostly white male oligarchs aren’t the only ones deciding humanity’s fate.

Emma Hinchliffe
emma.hinchliffe@fortune.com

The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world.

ALSO IN THE HEADLINES

More AI news to know. An S-1 for Anthropic, cofounded by Daniela Amodei, leaked. Viewed by Reuters, the document for Anthropic's impending IPO filing shows revenue of $4.6 billion and a forecast of $518 billion future spend on computing, cloud and infrastructure. Its explanation of its risks, of course, includes "existential risks to humanity." 

It's official: New York reopened its Cornell investigation. Tompkins County District Attorney Matthew Van Houten says he will present the case against seven Chi Phi frat members who allegedly participated in a gang rape in 2024 to a grand jury for potential criminal charges. 

Senators are trying to stop Trump from clawing back federal funds. Sen. Susan Collins (R-Me.) is chair of the appropriations committee and says the committee will look for "language we can put in the next set of appropriations bills that would prohibit this from happening." This is after the president took back $810 million in federal funding already allocated to programs. 

The man behind Victoria's Secret. CEO Hillary Super has been leading the Victoria's Secret turnaround, but central to her strategy is Adam Selman, now chief creative officer. Selman came with Super from Rihanna's brand Savage X Fenty (and he was part of my feature earlier this year too.) As longtime VS model Paloma Elsesser says: "He’s keeping the fun and the sexiness, but now with the safety." 

ON MY RADAR

Who killed Paulina Borsook’s career? Wired

Four surrogates on how they feel about the surrogacy discourse Guardian

'Krasner and Pollock' resets the record NYT

PARTING WORDS

"I don’t feel that I have to be anything that I’m not for anyone."

— Pop star Audrey Hobert

This is the web version of MPW Daily, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.
About the Author
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
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Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

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