• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Alice Walton got $33 billion richer last year without running a company. She's building a tuition-free medical school instead

2

Oracle gave Larry Ellison and his co-CEOs nearly $1 billion in stock options. By fiscal year end, all were underwater

3

OpenAI rogue agents leaked 53 images from ChatGPT users and reportedly created nearly 1 million links packing encoded bits of info

1

Alice Walton got $33 billion richer last year without running a company. She's building a tuition-free medical school instead

2

Oracle gave Larry Ellison and his co-CEOs nearly $1 billion in stock options. By fiscal year end, all were underwater

3

OpenAI rogue agents leaked 53 images from ChatGPT users and reportedly created nearly 1 million links packing encoded bits of info
CommentaryAI agents

Microsoft VP: SaaS isn’t dying. It’s becoming the operating system for AI agents—and that changes everything

By
Bryan Goode
Bryan Goode
Down Arrow Button Icon
By
Bryan Goode
Bryan Goode
Down Arrow Button Icon
September 26, 2026, 8:30 AM ET
One critical part of the workflow hasn't changed
One critical part of the workflow hasn't changedCravetiger—Getty Images.
Google source logo
Add Fortune on Google for similar content.

Across industries, companies are moving from AI pilots to real deployments and seeing measurable results. Teams are generating insights, completing research, and drafting work in a fraction of the time. What took months can now take days — what took days can now take minutes.

Recommended Video

But then, momentum slows.

That’s the moment companies learn that productivity gains alone don’t automatically translate into business transformation.

McKinsey finds that 62% of organizations are experimenting with AI agents, but only 39% report an earnings impact. Gartner expects more than 40% of agentic AI projects to be canceled by the end of 2027.

The reason is simple: one critical part of the workflow hasn’t changed. Organizations are still relying on people to bridge the gaps between systems.

People as middleware 

For decades, enterprise workflows were designed around people moving information between applications. Every piece of software — a CRM, an ERP, a project management platform, a productivity suite — is built for one type of user: a person who manually stitches a process together because the applications themselves don’t fully connect. 

People swivel-chair between them, copying information from emails, clicking through numerous interfaces and other tools. I call this the “toggle tax.” Researchers writing in Harvard Business Review found that employees switch between applications roughly 1,200 times per day, consuming nearly 9% of the workweek in reorientation and context switching alone. 

Rethinking the role of SaaS 

It’s a hefty, time-intensive tax, and agents are uniquely positioned to eliminate it. That promise has sparked predictions of a “SaaSpocalypse.”

The argument is straightforward: If agents can access the same data, the obvious question is: why do you need the app at all?

I think the better question is what the app becomes.

In an agent-driven world, SaaS will no longer be what people log in, navigate, and toggle. It evolves into a system that provides agents with the unique context they need to act reliably and securely. Their value was never the interface — it has always been the data, relationships, governance, business rules and logic that lie underneath. 

As agents coordinate work across applications, people can spend less time moving information and more time serving customers, making decisions and driving business outcomes. By 2028, Gartner predicts that 33% of enterprise software applications will include agentic AI, up from less than 1% in 2024. 

Redesigning work for the agent era

Realizing the opportunity ahead requires more than deploying new technology. Microsoft’s latest Work Trend Indexrevealed that only one in four employees see leadership alignment on AI. The productivity J-curve explains why that matters: transformative technologies deliver their greatest gains only after organizations align around a common vision and redesign the work processes the technology supports.

Leaders don’t need to reinvent the business overnight to move forward; in many cases, the next step is simpler than they think. Start with a workflow that cuts across multiple applications and has clear business value. Improve it, learn from it, then scale. As momentum builds, identify where the toggle tax is still slowing operations down and simplify those workflows as well. 

The more capable agents become, the more they’ll depend on connected enterprise applications. But their greatest impact comes when organizations redesign workflows around this new way of working. As that evolution takes hold, people step out of the role of human glue. Instead of coordinating across systems, they focus on what only humans can do: make decisions, build relationships, and move the business forward.  

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Fortune Daily breaks the traditional barrier between audience and newsroom. The show transforms Fortune’s trusted reporting into actionable, conversational, and entertaining insights for an emerging class of business leaders. Watch here.
About the Author
By Bryan Goode
See full bioRight Arrow Button Icon
Google source logo
Add Fortune on Google for similar content.

Latest in Commentary


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Bryan Goode is Corporate Vice President of Business Applications and Agents at Microsoft, leading global product marketing for Dynamics 365, Power Platform, and Copilot Studio. With over 15 years at Microsoft, Bryan has driven innovation across the company’s cloud portfolio and played a pivotal role in launching Microsoft Teams and expanding Microsoft 365. He holds an MBA from Columbia Business School and a bachelor’s in electrical engineering from the University of Kansas.


    Latest in Commentary


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.