Intro, a website that offers pricey video call advice from leading business experts, became the talk of X this week after users discovered Nikita Bier, the former head of product for Elon Musk’s social media company, was selling his personalized counsel in 1-on-1 video calls.

The catch? You have to be a venture-backed startup founder to even qualify to receive Bier’s advice. Oh, and prices start at $7,500 per 15-minute session with a 30-minute minimum.

That means Bier, who stepped back from his position at X earlier this month but still advises the company, is effectively charging $15,000 for 30-minute sessions that can cover at least three questions about startups, growth, or investing, as well as “virality” or how to raise capital. 

Apart from Bier, the Intro platform also offers advice from Reddit cofounder Alexis Ohanian and Andrew Chen, a partner at VC firm Andreessen Horowitz. The website claims users will “find value in your first session or your money back.” 

Bier and Intro did not immediately respond to Fortune’s request for comment. 

Who is Nikita Bier?

To be sure, Bier has some stellar achievements to his name. The serial entrepreneur has sold two of his startups to Big Tech companies and worked with Musk at X.

In 2017, Facebook, now Meta, acquired tbh, Bier’s anonymous polling app for teenagers for an undisclosed sum, reportedly around $30 million. Bier later built Gas, an anonymous compliment app with a similar concept that was acquired by Discord for an undisclosed sum in 2023. Both times, Bier led the apps to No. 1 on the App Store, racking up millions of downloads.

After his startup exits, he joined Lightspeed Venture Partners as product growth partner, and last year, he launched a new company, Explode, a mini-app built into Apple’s Messages app that allows users to send disappearing messages. 

Bier became head of product in 2025 after having publicly asked Musk for the job personally in a post from 2022. During his time in the role, Bier claims he oversaw 30 new product launches.

To be sure, Bier also got involved in some disputes during his time at X, including with the executive body of the EU, the European Commission. The Commission fined X 120 million euros ($140 million) in December under the Digital Services Act, because it claimed the app’s blue check mark system was deceptive, among other accusations. Soon after, Bier accused the Commission of violating the platform’s ad rules and said in a post on X that its ad account had been terminated.

Intro, the expert advice platform, was founded in 2020 by Raad Mobrem, who previously sold his startup Lettuce to Intuit.

Mobrem said he was inspired to start Intro when he was working on his home during the pandemic and “wished that I could jump on a video call with a world class interior designer, show them my project, and get their quick advice,” according to the company’s website.