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NewslettersMPW Daily

The WNBA turns 30—and women’s basketball is dreaming bigger than ever

Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
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Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
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June 22, 2026, 10:55 AM ET
Nneka Ogwumike #30 of the Los Angeles Sparks celebrates after the WNBA's 30th anniversary game against the New York Liberty.
Nneka Ogwumike #30 of the Los Angeles Sparks celebrates after the WNBA's 30th anniversary game against the New York Liberty. Melina Pizano/Getty Images
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Last night, the Los Angeles Sparks beat the New York Liberty 98-97 in Los Angeles. Nneka Ogwumike, the head of the WNBA’s players’ union, sank the game-winning shot. It was more than a typical regular-season game. The June 21 face-off marked the league’s 30th season. The WNBA’s first-ever game, between these same two teams, took place on that date in 1997.

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It was emotional for Ogwumike, who has played for 15 years—or half the league’s existence. Both teams honored the players who were part of that very first game. Lisa Leslie and Kym Hampton were at center court for the pregame tip-off. “It’s emotional seeing all of these legends in the building. People who didn’t get paid their value, and they’re still coming here and supporting us,” Ogwumike said after the game. “I’m so grateful.”

Other stakeholders—namely, ESPN—celebrated their role in the WNBA’s 30 seasons too. Before Sunday’s game, I spoke to Rebecca Lobo, one of the league’s first stars and an original player for the New York Liberty. She’s been an ESPN women’s basketball analyst since 2004, shortly after she retired from the sport. She remembers that very first game—driving across L.A. and seeing her face on a billboard with the debut season’s tagline, “We got next.” For the first time, she played with celebrities sitting courtside. Now 52, her career has been tied to the WNBA for more than half her life, she realizes.

“When I was in college, there was no pro league, so I didn’t ever think that I would be commentating on women’s basketball because there weren’t enough games on television to make a living at it,” she says.

And how things have changed. In more basketball news, on Friday I broke the story that new WNBA star Azzi Fudd is joining the yet-to-debut global league Project B. Fudd, who now plays for the Dallas Wings, was the No. 1 draft pick for 2026. And Project B is being built by a business-minded group chasing a billion-dollar opportunity to build a truly international league for both men and women. Its founding team includes a former Facebook exec, the cofounder of Skype, and LeBron James’ business partner Maverick Carter as an advisor; Bloomberg once reported the league was looking to raise as much as $5 billion, but cofounder Grady Burnett told me that number was a “little high.”

On the women’s side, the appeal of this league to a player like Fudd speaks to how much has changed. For decades, women’s stars played abroad during the WNBA off-season—it was essentially a requirement, to maximize their earnings during their playing careers while WNBA salaries were so low. Now, Project B’s exhibition-style games from Tokyo to Valencia appeal to Fudd because she wants to see the world; she was struck by the power of international fandom when she visited Chongqing, China with Steph Curry and fans handed her Labubus. But players have options—and with higher pay and their own social media followings and brand deals, they can choose to stay stateside if that’s what’s right for them. Read my full story here for more on Fudd, Project B, and a transformative 30 years of professional women’s basketball.

Emma Hinchliffe
emma.hinchliffe@fortune.com

The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world. Subscribe here.

ALSO IN THE HEADLINES

The Serena comeback. Tennis GOAT Serena Williams will play Wimbledon as a singles wildcard. For a while, she seemed to be mulling the decision. "I don't know, I don't know," the 44-year-old debated in front of a reporter just a few days before accepting—but it's happening. She started her comeback with doubles and was already booked for that competition at Wimbledon.

World Cup refs are killing it. Tori Penso, Brooke Mayo, and Kathryn Nesbitt officiated the Czech Republic and South Africa group-stage match in the World Cup—a rare all-female trio of refs and the first where all three women are American. It was only in the 2022 World Cup that FIFA had women officiate the men's tournament for the first time. 

In more World Cup news... Japan fans went viral for cleaning up the stadium after their country's match against the Netherlands a week ago. But male fans' clean-up duty hasn't gone over that well at home. Women in Japan responded with variations on "Please do it at home," with one widely-shared cartoon showing a man holding a bag of trash in a stadium but sitting on the couch while his wife does the dishes. 

$200 million milestone. The angel investing network Golden Seeds just passed $200 million invested in women-led companies over the past 22 years. The group believes it's one of the largest investment totals for any angel network in the U.S.—and definitely the largest for a network that backs women-led companies.  

Khy tries again. Kylie Jenner's fashion brand has a new CEO, Laura du Rusquec. She's the former CEO of Ganni and an alum of Balenciaga. Khy struggled to connect with consumers at first, but frames du Rusquec's appointment as a sign of "where Khy is headed—a brand defined by craftsmanship, longevity and a clear point of view." 

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PARTING WORDS

"We simply don't have the luxury or time to be cynical or complacent. Hope is all we have."

— Michelle Obama, at the opening of the Obama Presidential Center

This is the web version of MPW Daily, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.
About the Author
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
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Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

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