For Scott Remer, the champion spellers’ coach, posing for a picture was more than just a celebration. It was a business necessity.

While nearly every National Spelling Bee champion over the past 15 years has worked with a coach, the 32-year-old Remer is the country’s only full-time tutor for elite spellers. Most coaches are former spellers who are still in college or even high school.

When the field of 247 spellers at this year’s bee — which begins Tuesday and concludes Thursday in Washington — is cut down to 10 or so finalists, it’s all but inevitable the group will include multiple Remer students.

“He’s probably one of the most influential figures in spelling over the past 10 years,” said Shah, now 17.

Remer has coached five national champions, and since the bee emerged from the pandemic disruptions of 2020 and ’21, he has scaled up the coaching profession. He claims 34 spellers as his students this year and has worked with no fewer than 29 during each of the past four bees.

He charges more than other coaches: up to $180 for an hourlong private lesson. If spellers finish in the top 10 and earn a cash prize, he receives up to 10% of their winnings, which he called “a performance-based bonus.”

Many spellers and their families believe Remer is worth it — despite, or perhaps because of, the intense personality that emerges during his lessons.

Always earnest and gregarious on any spelling-related topic, Remer describes coaching as a passion that grew out of his disappointing fourth-place finish in 2008, his final year as a speller. He says he’s motivated by sharing his knowledge, helping kids reach their potential and the challenge of discovering spelling bee-worthy words.

“This is really about the love of language and the love of the competition. Part of it is once you’re stung by the bee, there’s kind of no going back,” Remer said. “I’m not going to deny that it pays well, because it does. But I don’t know that there’s anything wrong with that.”

The last two champions he coached say he was crucial to their victories.

“Even though his classes are more expensive, it’s definitely worth it,” Faizan said. “I saw results.”

Faizan’s father, Zaki Anwar, said he negotiated a reduced rate of $120 an hour for Remer’s services because Faizan was already an accomplished speller. Remer took home 7% of the champion’s prize haul of $52,500 — a bonus of $3,675.

“After winning, it doesn’t really matter,” Anwar said.

Expensive and demanding, Remer is not for everyone

Remer drills his students on roots, language patterns and the exceptions to those patterns. He seeks to instill a deep understanding of languages that will allow spellers to figure out a word even if they have never seen or heard it before, as Shah did with “rommack” in 2023.

But Remer’s pricing, and his coaching style, have led some spellers to seek help elsewhere.

“I found it prohibitively expensive,” said Navneeth Murali, a University of Pennsylvania student who competed through 2020 and now coaches spellers, charging roughly $50 for an hourlong lesson. “It wasn’t a realistic option for me.”

Grace Walters, who coached 2022 champion Harini Logan, charges $75 an hour. She and Murali take a handful of students each year.

“I’m very much quality over quantity. It’s really important to me that I’m able to get to know each speller as a whole person, not just as a speller, and tailor my curriculum to them as individuals,” said Walters, a graduate student in linguistics at the University of Kentucky. “But I have to give credit where it’s due: If everyone was doing it like me, there wouldn’t be enough coaches for all the spellers out there.”

Sree Vidya Siliveri was coached by Remer before her 60th-place finish in 2024 but didn’t respond well to his methods, said her father, Sreedhar Siliveri. She found a new coach and finished 10th in 2025.

“We were looking for alternatives and found some of the fresh, like, high school students who can be friendlier and charge less,” Sreedhar Siliveri said.

Even spellers and their parents who swear by Remer say he can be brusque and demanding of his middle school-age pupils. Simone Kaplan, who finished runner-up to the “octo-champs” of 2019, appreciated Remer’s tough coaching but said it’s not for everyone.

“Scott is a true logophile, a master of languages. He pushes his students to keep up with him,” Kaplan said. “That can inspire some spellers to learn and succeed, but it can also leave a student feeling like they’ve disappointed him if they don’t spell every word right. And that’s difficult for a kid.”

Remer said his goal is to be supportive while giving spellers the feedback they need to avoid repeating mistakes.

“I try to be tough but fair, and I also try to modulate my teaching methods, based on the kids’ needs and the kids’ personalities,” he said. “Whether I’m always successful at that is I guess an open question.”

From the Ivy League to full-time spelling coach

Remer graduated from Yale in 2016 and earned a master’s degree from Cambridge a year later. His first study guide, “Words of Wisdom: Keys to Success in the Scripps National Spelling Bee,” was published in 2010, when he was a teenager. That was also the year he coached his first champion, Anamika Veeramani.

He has published three other books and has worked for the Council on Foreign Relations and as the communications coordinator for an LGBTQ-friendly synagogue in New York. Since 2020, he has been a full-time spelling coach while also offering tutoring in Chinese, Spanish, writing and standardized test prep. Born and raised in the Cleveland suburbs, he now lives in Mexico City.

Remer has written an op-ed about the bee for the Guardian every year since 2019. He emails out lists of his students and sends updates on their progress, calling them “my spellers” even if they have multiple tutors. (Faizan had three coaches last year.) During bee week, Remer is a constant presence, giving lessons on-site and sitting with spellers’ families while the television cameras roll.

He knows he has to market himself, but he says he doesn’t enjoy it.

“I think I’m trying not to be particularly self-aggrandizing in general,” Remer said, “so if the question is, does it come naturally to me to do that sort of promotional and marketing work, the answer is no.”

Scripps, the Cincinnati-based media company that has run the bee for a century, does not endorse coaching, but Corrie Loeffler, the bee’s executive director, described the practice as inevitable, given the intensity of the competition.

Loeffler gently pushed back at the idea that any coach should claim credit for a speller’s success.

“It’s hard work, it’s study ethic, it’s perseverance,” she said. “These kids are doing pretty incredible things at a really high level, especially at a young age, and I want them to be able to take credit for that themselves, knowing that it’s a community and they’ve had so much support along the way.”