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WFP Chief Cindy McCain warns that the food crisis is a business crisis: ‘Feed them now or fight them later’

Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
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Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
Down Arrow Button Icon
May 12, 2026, 5:39 AM ET
Cindy McCain, wife of late U.S. Sen. John McCain (R-AZ), introduces U.S. Sen. Mark Kelly (D-AZ) during a veterans town hall at John S. McCain VFW Post 7401 on May 8, 2026 in Chandler, Ariz.
Cindy McCain, wife of late U.S. Sen. John McCain (R-AZ), introduces U.S. Sen. Mark Kelly (D-AZ) during a veterans town hall at John S. McCain VFW Post 7401 on May 8, 2026 in Chandler, Ariz. Rebecca Noble—Getty Images
  • In today’s CEO Daily: The global food crisis isn’t just about food.
  • The big leadership story: Consumers are shouldering the entire cost of tariffs now.
  • The markets: Mostly down as an immediate U.S.-Iran peace plan looks unlikely.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. The global food crisis is impacting business across the board—from fertilizer producer Mosaic announcing heavy production cuts yesterday to rising food prices. But the greater toll is a human one, with 363 million people at risk of acute hunger this year, according to the UN World Food Programme (WFP), up from 266 million last year, which itself was double the number from a decade ago. WFP Executive Director Cindy McCain came to the role three years ago, knowing she’d have to streamline the organization amid budget cuts. She went on to face a series of food crises spawned by climate change and geopolitical conflicts as President Trump and others slashed funding. Then in October she had a mild stroke, prompting her to announce she’d be stepping down later this month. But the widow of Sen. John McCain knows a thing or two about leading through adversity. She shared a few lessons with me this week:

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On food security: “You can either feed them now or fight them later. People are migrating because of food, which means they’re not going to be there to work. The impacts that food-related systems have to the struggling world are exponential, from keeping a child in school to changing communities and livelihoods. WFP also helps the American farmer. We buy a large portion of our food from the U.S. farmer. I try to explain what I call WPF 101 to a lot of our private-sector guys to make sure they understand the impact; that this isn’t just that we’re great humanitarians. The impact goes beyond food.”

On the United Nations: “When I came to WFP, it was very clear to me that we would have to slim down because the money was not going to be the same. We had grown too fat. We’re too big. We need to streamline. I worry about the American taxpayer all the time. Taking food from the hungry to give to the starving because we don’t have enough money: those things weigh on me a great deal.”

On the private sector: “It wasn’t just the U.S. that cut funding. It was the EU. It was across the board in Asia. It was Central and South America. Nobody had that kind of money. And all this was happening as we began to see more conflict and climate change. We can no longer rely on government for this, and the needs are only growing. We need the private sector to not only understand why we do this, not just because people are starving, although that’s the main focus, but it’s also about what’s going to affect you, your supply chain, your work, your people.

On leadership: “When John was about to leave us, he told me that ‘the easy decisions are easy to make, the right decisions are hard to make.’ I think of that every time I’m faced with something that’s hard.”

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top leadership news

Tariffs have reached ‘full pass-through’

The Federal Reserve Bank of Dallas says tariffs have reached "full pass-through," meaning consumers are absorbing the entire cost. The bank also determined that core inflation would have been 0.8 percentage points lower in March without the tariffs in place.

Trump signals support for gas tax suspension 

President Trump told CBS on Monday he's weighing a suspension of the federal gas tax, a move that would eliminate an 18.4-cent-per-gallon fee on gasoline and 24.4 cents on diesel. Analysts warn the cut would balloon the national debt and leave highways in worse shape.

AI is causing layoffs with or without returns

A new Gartner survey of 350 large-company executives found that roughly 80% of firms adopting AI or autonomous technology have cut headcount, and the cuts are coming whether or not they see returns on the implementation. One of the researchers involved said the companies with the biggest returns treat AI as “people amplification.”

The markets

S&P 500 futures are down 0.39% this morning. The last session closed up 0.19%. The STOXX Europe 600 was down 0.78% in early trading. The U.K.’s FTSE 100 was down 0.53% in early trading. Japan’s Nikkei 225 was up 0.52%. South Korea’s KOSPI was down 2.29%. China’s CSI 300 was flat. Hong Kong’s Hang Seng was down 0.22%. India’s NIFTY 50 is down 1.87%. Bitcoin was at $81K.

Around the watercooler

Native American businesses have diversified beyond casinos to become a rural economic force. Trump is cutting off a lifeline that goes beyond tribes by Tristan Bove

Wall Street thinks memory is AI’s golden ticket. Harvard’s chip expert warns: ‘Curves that just go to the sky with no end…never continue forever’ by Eva Roytburg

Shark Tank’s Kevin O’Leary wants to build a massive $100 billion data center in rural Utah. Residents are revolting by Marco Quiroz-Gutierrez

Forget U.S. debt, China’s total borrowing is in ‘a league of its own’—much worse and deteriorating faster, analyst says by Jason Ma

CEO Daily is curated and edited by Joseph Abrams, Jason Ma, Claire Zillman, and Lee Clifford.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Author
Diane Brady
By Diane BradyExecutive Editorial Director
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Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

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