• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

New

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

Watch Fortune Daily, our new video show that brings you inside the Fortune newsroom and the boardroom

EuropeRide-Hailing
Europe

‘This is very transformative for the business’: Lyft’s head of growth on taking a big step into London’s black cab sector

Nick Lichtenberg
By
Nick Lichtenberg
Nick Lichtenberg
Business Editor
Down Arrow Button Icon
Nick Lichtenberg
By
Nick Lichtenberg
Nick Lichtenberg
Business Editor
Down Arrow Button Icon
April 24, 2026, 9:18 AM ET
black cabs
A new ride-sharing player is entering the London black cab world.John Keeble—Getty Images
Add Fortune on Google for similar content.

In a little over 12 months, Lyft has gone from a company that operated almost exclusively in the United States and Canada to one with a meaningful claim to be a global mobility player.

Recommended Video

The latest step came Wednesday when the San Francisco company confirmed it had agreed to acquire Gett’s U.K. business—Gett is one of London’s leading black cab apps— in a deal that will position Lyft as the dominant app for the city’s iconic cabs and cap its third major international acquisition in under a year.

The Gett acquisition follows Lyft’s $197 million purchase of Freenow, the pan-European multi-mobility app, completed last July, and its acquisition of TBR Global Chauffeuring, a Scotland-based luxury chauffeur company operating across 120 countries, in October. Together, the three deals have reshaped a company that as recently as early 2025 had never ventured meaningfully beyond North America.

“This is very transformative for the business,” Jeremy Bird, Lyft’s executive vice president of global growth, told Fortune in an interview. “You combine all of these, and it’s a very big deal for us.”

London is the linchpin of Lyft’s European strategy, he added, “in the same way that New York—if you’re going to be a strong company in the U.S., you have to be a strong company in New York—we see it that way in Europe as well.”

Bird explained that Gett’s platform already connects riders to three-quarters of Greater London’s registered black cab drivers, and combining it with Freenow’s existing London black cab business will nearly double Lyft’s total rides in the capital and establish it as the largest app serving the trade.

Lyft is acutely aware of the cultural stakes. London’s black cab drivers are among the most storied—and prideful—in the world, required to pass “the Knowledge,” a famously grueling multiyear exam covering more than 25,000 streets across 113 square miles of the city. It’s so hard to pass, requiring memorization of London’s sprawling, gridless streetscape, that it actually has been scientifically proven to grow London cabbies’ brains. Bird, a self-described Arsenal fan who travels to London regularly, framed the deal as a partnership rather than a disruption.

“We’re not coming in the way others have come into the city with a goal to disrupt,” he said. “We’re coming in with people who have been working side-by-side with [these drivers], providing the demand for their services for years … We want them to be successful. If they’re successful, we’ll be successful.”

Bird—who previously served as Lyft’s chief policy officer and as national field director for Barack Obama’s 2012 presidential reelection campaign—positioned the acquisition strategy as a long-term play on the inevitable digitization of ground transportation globally.

Beyond the cabs, Lyft’s London footprint is becoming strikingly comprehensive. The company already operates bikes through its Urban Solutions division and private-hire vehicles in the capital, and Bird confirmed that autonomous vehicles via a partnership with Baidu are on the horizon. “Kind of the full ecosystem for anybody that wants to get around in the most important market in Europe,” he said.

What also caught Bird’s attention in the Gett deal was the company’s deep enterprise DNA: long-standing B2B relationships with major London corporations. “This is a company that’s been working with the BBC and Transport for London and all of these iconic companies and brands.”

The Gett acquisition is expected to close in the coming weeks, subject to customary conditions. For Lyft, it represents something it has spent the better part of a decade chasing: a credible path to becoming a truly global company, and in one of the world’s most scrutinized cab markets, no less.

About the Author
Nick Lichtenberg
By Nick LichtenbergBusiness Editor
LinkedIn icon

Nick Lichtenberg is business editor and was formerly Fortune's executive editor of global news.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Europe

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Europe

Sir Martin Sorrell has identified the key AI skill for the future: ‘People who share will be the new kings and queens’
Europeskills
Sir Martin Sorrell has identified the key AI skill for the future: ‘People who share will be the new kings and queens’
By Kamal AhmedAugust 4, 2026
15 hours ago
The NFL’s previous push into Europe lost $400 million—so why is it trying again?
MagazineNFL
The NFL’s previous push into Europe lost $400 million—so why is it trying again?
By Sam BirchallAugust 4, 2026
16 hours ago
This Dutch bookseller thought a request for 3,000 copies was ‘spam or phishing.’ Instead, AI companies are scanning and destroying books to train AI
AIData
This Dutch bookseller thought a request for 3,000 copies was ‘spam or phishing.’ Instead, AI companies are scanning and destroying books to train AI
By Tatiana SatauaJuly 31, 2026
5 days ago
Should AI be formally recognized as a national and global security threat? In London, politicians increasingly think so 
EuropeLetter from London
Should AI be formally recognized as a national and global security threat? In London, politicians increasingly think so 
By Kamal AhmedJuly 30, 2026
5 days ago
lose-up of five people's hands holding smartphones i
PoliticsSocial Media
Europe’s social media bans force businesses to rethink how they reach the youngest generation 
By Sam BirchallJuly 30, 2026
6 days ago
Inside Ikea’s big bet on humans in the age of AI
MagazineIKEA
Inside Ikea’s big bet on humans in the age of AI
By Claire ZillmanJuly 30, 2026
6 days ago

Most Popular

How Zohran Mamdani's pied-à-terre tax exposed an epidemic of 'ghost cars' instead
Personal Finance
How Zohran Mamdani's pied-à-terre tax exposed an epidemic of 'ghost cars' instead
By Catherina GioinoAugust 4, 2026
16 hours ago
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
North America
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
By Catherina GioinoAugust 2, 2026
3 days ago
Ray Dalio on the AI bubble nearing 1929, 2000 levels and the lesson people always forget: 'Wealth is not the same as money'
Investing
Ray Dalio on the AI bubble nearing 1929, 2000 levels and the lesson people always forget: 'Wealth is not the same as money'
By Nick LichtenbergAugust 4, 2026
16 hours ago
Wall Street bulls are starting to admit the earnings bubble is real—and the 60/40 portfolio may be the first casualty
Investing
Wall Street bulls are starting to admit the earnings bubble is real—and the 60/40 portfolio may be the first casualty
By Nick LichtenbergAugust 3, 2026
1 day ago
Electric air taxis are finally ready for takeoff
Magazine
Electric air taxis are finally ready for takeoff
By Alexei OreskovicAugust 3, 2026
2 days ago
The Iran war already has a winner: The world’s largest shipbroker notching record earnings from the 'exceptional volatility' in the Strait of Hormuz
Energy
The Iran war already has a winner: The world’s largest shipbroker notching record earnings from the 'exceptional volatility' in the Strait of Hormuz
By Sasha RogelbergAugust 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.