• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
InnovationDrones

The Army and Amazon are creating an online storefront to buy drones as the technology transforms the battlefield

Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
March 27, 2026, 2:14 PM ET
A soldier from 1st Brigade Combat Team of the 101st Airborne Division, Fort Campbell, Kentucky, trains with drones at Joint Readiness Training Center at Fort Polk, Louisiana.
A soldier from 1st Brigade Combat Team of the 101st Airborne Division, Fort Campbell, Kentucky, trains with drones at Joint Readiness Training Center at Fort Polk, Louisiana. U.S. Army photo by Matthew Ryan

Drones are transforming warfare, and the Army is taking a page out of e-commerce to keep up, creating an online store to get the latest technology into the hands of warfighters faster.

Recommended Video

On Tuesday, the service unveiled its Unmanned Aircraft Systems Marketplace that was developed with Amazon Web Services and the Army Enterprise Cloud Management Agency.

The digital one-stop shop will allow Army units, government partners and allied nations to procure vetted UAS systems, according to the Army, adding that its new storefront will also have features that allow users to compare drones, provide feedback, and easily place orders.

“By lowering barriers to entry and partnering with a wider range of industrial innovators, we are building a more resilient and responsive defense industrial base, which is essential for equipping our force and deterring our adversaries,” Army acquisition chief Brent Ingraham said in a statement.

The Pentagon’s weapons procurement process is notoriously slow and costly. For decades, successive administrations have struggled to reform the system, which is now dominated by just a handful of giant defense contractors.

Meanwhile, layers of bureaucracy at the Defense Department must consider new war-fighting requirements, candidates to satisfy them, and identify how to allocate money. Congress also has the final say in funding, often favoring weapons and budgets that benefit certain districts.

U.S. Army photo by Spc. Doniel Kennedy

But the nature of warfare is changing dramatically as demonstrated by Iran and Ukraine, where large salvos of cheap drones have overwhelmed traditional defenses.

To counter Iran’s barrage, missiles that cost millions of dollars each are shooting down drones that cost tens of thousands of dollars. And while the success rate of the Patriot and THAAD air-defense batteries tops 90%, enough projectiles get through to cause major damage.

And in the four-year-old Ukraine war, unmanned weapons are now responsible for the vast majority of battlefield casualties as small first-person-view drones hunt down individual troops or vehicles. A vibrant defense industry has also evolved in Ukraine to mass produce inexpensive drones that can take down Russia-launched Iranian Shaheds.

Once such drone, the P1-Sun, costs a little more than $1,000 and can fly above 5,000 meters (16,400 feet) as 3-D printers crank them out in Ukrainian factories. 

“The future of warfare is Ukraine producing 7 million drones per year right now,” former CIA director and retired Gen. David Petraeus said earlier this month. “This past year, they produced 3.5 million. That enabled them basically to use 9 to 10,000 drones per day.”

For its part, the Army pointed to its new drone marketplace as a major departure from traditional acquisition practices that will help transform weapons procurement.

It argued that the competitiveness and transparency of the online store will spur innovation, broaden the industrial base, and provide a wider range of drone capabilities.

“By fostering competition and innovation, we are ensuring that Soldiers have access to the most advanced technologies to meet their mission requirements,” Col. Danielle Medaglia, the Army’s Project Manager for UAS, said in the announcement. “This strategy is about delivering capability at scale and at speed.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Jason Ma
By Jason MaWeekend Editor

Jason Ma is the weekend editor at Fortune, where he covers markets, the economy, finance, and housing.

See full bioRight Arrow Button Icon

Latest in Innovation

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Innovation

InnovationDrones
The Army and Amazon are creating an online storefront to buy drones as the technology transforms the battlefield
By Jason MaMarch 27, 2026
2 hours ago
AIBrainstorm AI
Cursor CEO warns vibe coding builds ‘shaky foundations’ and eventually ‘things start to crumble’
By Marco Quiroz-GutierrezMarch 27, 2026
10 hours ago
kennnedy
CommentaryDrugs
America is handing its mRNA lead to China—and RFK Jr. is to blame
By Jeff CollerMarch 26, 2026
1 day ago
MagazineChina
The world’s consumers are ready for robotaxis. James Peng of Pony AI wants to make sure they’re riding in his
By Nicholas GordonMarch 26, 2026
2 days ago
melania
PoliticsWhite House
Enter Melania Trump, escorted by humanoid robot: ‘I’m Figure 03, a humanoid built for the United States of America’
By Darlene Superville and The Associated PressMarch 25, 2026
2 days ago
Current price of Ethereum for March 25, 2026
Personal FinanceEthereum
Current price of Ethereum for March 25, 2026
By Joseph HostetlerMarch 25, 2026
2 days ago

Most Popular

C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
2 days ago
AI
Exclusive: Anthropic acknowledges testing new AI model representing ‘step change’ in capabilities, after accidental data leak reveals its existence
By Fortune EditorsMarch 26, 2026
17 hours ago
Environment
Vail Resorts CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire
By Fortune EditorsMarch 26, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
3 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
4 days ago
Success
The scientist who helped create AI says it’s only 'a matter of time' before every single job is wiped out—even safer trade jobs like plumbing
By Fortune EditorsMarch 26, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.