• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Cybersecuritydeepfakes

In the disappearance of Savannah Guthrie’s mom, AI deepfakes add to the mystery

By
Barbara Ortutay
Barbara Ortutay
,
Ed White
Ed White
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Barbara Ortutay
Barbara Ortutay
,
Ed White
Ed White
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
February 6, 2026, 1:48 PM ET
Savannah Guthrie
Savannah GuthrieNDZ/Star Max/GC Images

When Savannah Guthrie made a heart-wrenching plea to the kidnapper of her 84-year-old mother to send “proof of life,” she addressed the possibility of people creating deepfakes.

Recommended Video

“We live in a world where voices and images are easily manipulated,” she said.

Before artificial intelligence tools proliferated — making it possible to realistically impersonate someone, in photos, sound and video — “proof of life” could simply mean sending a grainy image of a person who’s been abducted.

That’s no longer true.

“With AI these days you can make videos that appear to be very real. So we can’t just take a video and trust that that’s proof of life because of advancements in AI,” Heith Janke, the FBI chief in Phoenix, said at a news conference Thursday.

Hoaxes — whether high or low-tech — have long challenged law enforcement, especially when it comes to high-profile cases such as Nancy Guthrie’s disappearance last weekend from her home in the Tucson area.

As technology has advanced, criminals have grown savvy and used it to their benefit, confusing police and the public and masking their identities. The FBI in December warned that people posing as kidnappers can provide what appears to be a real photo or video of a loved one, along with demands for money.

Police have not said that they have received any deepfake images of Guthrie. At least three news organizations have reported receiving purported ransom notes that they have given to investigators, who said they are taking them seriously.

FBI involvement and video message

Investigators said they believe she’s “still out there,” but they have not identified any suspects.

Separately, a California man was charged Thursday with sending text messages to the Guthrie family seeking bitcoin after following the case on television. There’s no indication that he’s suspected of having a role in the disappearance, according to a court filing.

Savannah Guthrie appeared in an emotional video on Instagram, sitting between her sister and brother. Her voice cracked as she spoke directly to the kidnapper, saying the family is “ready to talk” and “ready to listen” but that they also want to know that their mother is alive. The brother, Camron Guthrie, posted a similar video on social media Thursday.

Images of Nancy Guthrie, publicly shared by family, could be used to create deepfakes, said former FBI agent Katherine Schweit.

She said ransom demands over history have evolved from phone calls and handwritten notes to email, texts and other digital tools. A century ago, ransom notes were analog. For example, when the toddler son of famous aviator Charles Lindbergh was kidnapped, a piece of paper demanding $50,000 was found on a windowsill.

“Investigative techniques accumulate over time,” Schweit said. “There’s never less to do as years go by; there’s more to do. Digital and forensic work is a perfect example. It just adds to the other shoe-leather work we would have done in years past. … Nothing can be dismissed. Everything has to be run to ground.”

Schweit said directly addressing a kidnapper, like Savannah Guthrie did in her video, is a tactical move.

“The goal is to have the family or law enforcement speak directly to the victim and the perpetrator, and ask the perpetrator: What do you need? How can we solve this? Let’s move this forward,” she said.

Janke suggested to reporters that the FBI may have had some influence on Guthrie’s decision to release a video message.

“We have an expertise when it comes to kidnappings, and when families want advice, consultation, expertise, we will provide that,” he said. “But the ultimate decisions — on what they say and how they put that out — rests with the family itself.”

In 2001, Fortune first convened “The Smartest People We Know,” bringing together CEOs and founders, builders and investors, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place where bold ideas collide. From June 8–10, we will return to Aspen—where it all began—to mark 25 years of Brainstorm. Register now.
About the Authors
By Barbara Ortutay
See full bioRight Arrow Button Icon
By Ed White
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Cybersecurity

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Cybersecurity

Arts & Entertainmentart
Banksy may have been identified, but his mystery has long been part of his art’s value, and a fan says it’s like finding out Santa Claus isn’t real
By Laurie Kellman and The Associated PressMarch 22, 2026
3 days ago
war
CommentaryMiddle East
Companies are now on the front lines of war. They need to act like it
By Jeremy BashMarch 21, 2026
4 days ago
woman holds phone in times square
CybersecurityVideo Games
Pokémon Go players built a 30-billion-photo map that’s now training robots to deliver your pizza
By Catherina GioinoMarch 19, 2026
6 days ago
iran
Cybersecuritycyber
Every Fortune 500 CEO’s nightmare: the Iran war and the Pandora’s Box of AI cyber warfare
By Nick LichtenbergMarch 18, 2026
7 days ago
boy holding phone in front of his face
PoliticsSocial Media
Social media companies are scrambling to verify minors online. Congress just made it a lot more complicated
By Catherina GioinoMarch 18, 2026
7 days ago
RunSybil CEO and cofounder Ari Herbert-Voss
Cybersecuritycyber
Exclusive: AI cybersecurity startup RunSybil, founded by OpenAI’s first security hire, raises $40 million led by Khosla Ventures
By Sharon GoldmanMarch 18, 2026
7 days ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
1 day ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
1 day ago
Energy
Nobel laureate Paul Krugman calls it 'treason': $580 million in suspicious oil futures traded minutes before Trump's Iran reversal
By Fortune EditorsMarch 24, 2026
21 hours ago
Economy
It took 200 years for national debt to hit $1 trillion. Annual interest alone now exceeds that—a 'crushing legacy we must reverse,' says budget chair
By Fortune EditorsMarch 23, 2026
2 days ago
Personal Finance
Current price of oil as of March 24, 2026
By Fortune EditorsMarch 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.