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Why Strategy bought another $2 billion in Bitcoin despite a slumping crypto market

By
Carlos Garcia
Carlos Garcia
Former Crypto Reporting Fellow
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By
Carlos Garcia
Carlos Garcia
Former Crypto Reporting Fellow
Down Arrow Button Icon
January 22, 2026, 10:02 AM ET
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Michael Saylor, executive chariman of Strategy Ronda Churchill/Bloomberg via Getty Images
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Bitcoin is dipping, but that only seems to make Strategy buy more of it. The largest digital asset treasury purchased more than $2 billion worth of Bitcoin this week, CEO Michael Saylor revealed on X. The move came as a surprise to many crypto observers, but one analyst says it fit a long time pattern on the part of Saylor and his company.

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For those unfamiliar, Strategy is a type of company known as a digital asset treasury that holds cryptocurrency as its primary business model. That hasn’t worked out too well for the company of late, as Bitcoin has sunk nearly 17% in the past year and 10% in the last week. Its most recent tailspin follows macroeconomic tensions between the U.S. and Europe, which caused crypto, and the stock market, to stumble. 

Strategy’s purchase, therefore, was unexpected—perhaps more so given that a key piece of crypto legislation, known as the Clarity Act, encountered an unexpected stumble last week. However, one analyst suggests that Strategy is investing so much in Bitcoin because this legislation, despite stalling, should pass sometime soon. 

“Strategy is opportunistic with regard to its Bitcoin purchases,” said Mark Palmer, an analyst at Benchmark. “There’s a lot going on in the crypto space right now with the Clarity Act moving toward markup in the Senate.” 

Strategy began investing in Bitcoin in 2020, which transformed it from a run-of-the-mill software company into the largest digital asset treasury. It currently holds more than 709,000 Bitcoin, which is about 3% of the total supply, and far more than any publicly traded company. The business with the next highest amount invested in Bitcoin is Mara Holdings, which owns about 53,000 Bitcoin, a fraction of what Strategy holds. 

Michael Saylor’s company is not alone in purchasing cryptocurrency this week. Another digital asset treasury, Bitmine, also made a major purchase of Ethereum and now owns about 3.5% of that altcoin’s circulating supply. 

Crypto’s struggles in the past year have caused most digital asset treasuries to sink. However, Strategy is able to buy more Bitcoin because it has scored major gains since hoarding the major cryptocurrency in 2020 and has the capital to withstand a tough year. 

“Strategy, due to its scale and advantage position, has been able to weather the storm in terms of the falling price of Bitcoin, whereas many of the other digital asset treasury companies are trading at a discount,” Palmer said.  

Explore the Fortune Crypto 100, our global ranking of the companies leading the digital asset industry across 10 categories. Plus, our Fortune Crypto Innovators list recognizes 30 firms shaping what’s next.
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By Carlos GarciaFormer Crypto Reporting Fellow
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