• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
CryptoCrypto Playbook

What to look for in crypto in 2026: Bitcoin, Trump, and the battle for DeFi

Leo Schwartz
By
Leo Schwartz
Leo Schwartz
Senior Writer
Down Arrow Button Icon
Leo Schwartz
By
Leo Schwartz
Leo Schwartz
Senior Writer
Down Arrow Button Icon
January 8, 2026, 1:00 PM ET
The crypto industry is hoping to build on its momentous progress in 2026.
The crypto industry is hoping to build on its momentous progress in 2026.

The year 2025 proved to be the most consequential in the history of the crypto industry. After years of fighting for its survival in the face of hacks and growing regulatory hostility, crypto’s fortunes abruptly change. The Trump administration’s embrace of crypto, and the subsequent flood of interest from Wall Street and Silicon Valley, brought mainstream interest in the once fringe sector to a fever pitch. 

Recommended Video

In the latest episode of the Fortune Crypto Playbook podcast—available on Spotify, Apple, and YouTube—finance editor Jeff John Roberts and senior reporter Leo Schwartz discuss what this year will mean for the industry after its triumphant 2025. Despite the increased attention, crypto remains on a precipice, with the price of Bitcoin sinking below $100,000 and digital asset treasury companies underwater, even as banks rush to explore stablecoins and red-hot prediction markets employ blockchain technology. 

Here are some storylines to watch in 2026: 

  • After exploding to over $125,000 in 2025, Bitcoin ended the year on a down note, though it has since begun to creep back toward $100,000. With institutions buying up the popular digital asset, will retail traders follow?
  • The biggest breakthrough in 2025 was stablecoins, or dollar-backed digital assets that could disrupt global payments. But crypto advocates argue that decentralized finance, or DeFi, is the next major development, especially as other assets such as stocks are tokenized onto blockchains. Will Wall Street allow itself to be disrupted?
  • Prediction markets like Polymarket represented the most significant mainstream adoption in crypto, with many employing blockchain technology to facilitate trading and settle contracts. But are they really crypto companies—and what other apps will find real-world adoption?
  • The Trump family continues to push into crypto, with its digital asset project World Liberty Financial applying for a bank charter. Will the potential conflict of interest and ethics violations lead to a political backlash?

The crypto industry is hoping to build on its momentous progress in 2026. Tune in to the Crypto Playbook every week to see how the progress is going.

FORTUNE CRYPTO 100: Fortune's new annual list will recognize companies driving meaningful progress in digital assets—from infrastructure and investment to applications and adoption. Is your organization is shaping the future of blockchain? Submit your nomination today.
About the Author
Leo Schwartz
By Leo SchwartzSenior Writer
LinkedIn iconTwitter icon

Leo Schwartz is a senior writer at Fortune covering fintech, crypto, venture capital, and financial regulation.

See full bioRight Arrow Button Icon

Latest in Crypto

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Crypto

man speaks at conference
CryptoCryptocurrency
Tether announces it has brought on a Big Four firm to conduct long awaited audit 
By Carlos GarciaMarch 24, 2026
22 hours ago
CryptoCryptocurrency
Invesco takes over Superstate’s $900 million T-bill fund as Wall Street accelerates tokenization push
By Jeff John RobertsMarch 24, 2026
1 day ago
CryptoBitcoin
Bitcoin climbs as Trump grants five days for Iran negotiations
By Emily Nicolle, Melos Ambaye and BloombergMarch 23, 2026
2 days ago
man on stage at conference
CryptoCryptocurrency
Strategy purchases another $76 million worth of Bitcoin, all through sales of common stock
By Carlos GarciaMarch 23, 2026
2 days ago
CryptoVenture Capital
Exclusive: The CEOs of Kalshi and Polymarket are arch rivals—but are investing in the same $35 million prediction market VC fund
By Ben WeissMarch 23, 2026
2 days ago
NewslettersFortune Crypto
What a cringe photo shoot really tells about the state of the crypto industry
By Jeff John RobertsMarch 23, 2026
2 days ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
1 day ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
1 day ago
Energy
Nobel laureate Paul Krugman calls it 'treason': $580 million in suspicious oil futures traded minutes before Trump's Iran reversal
By Fortune EditorsMarch 24, 2026
21 hours ago
Economy
It took 200 years for national debt to hit $1 trillion. Annual interest alone now exceeds that—a 'crushing legacy we must reverse,' says budget chair
By Fortune EditorsMarch 23, 2026
2 days ago
Personal Finance
Current price of oil as of March 24, 2026
By Fortune EditorsMarch 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.