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MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

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Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

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Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
Travel & Leisurework-life balance

Experts are divided on how workers should spend their 5-9: Structure is key for productivity, but can lead to burnout

By
Jamie Wilde
Jamie Wilde
and
Morning Brew
Morning Brew
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By
Jamie Wilde
Jamie Wilde
and
Morning Brew
Morning Brew
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January 5, 2026, 4:33 PM ET
The main goal is to spend less time watching TV and more time meal-prepping.
The main goal is to spend less time watching TV and more time meal-prepping.Getty Images
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That title’s not a typo. The 5-to-9 is the time period before and after the 9-to-5 workday. Social media influencers have racked up millions of views showing off their outside-of-work schedules—#5to9routine has more than 35 million views on TikTok. During these videos, quick cuts of clips show off aspirational mornings and evenings packed with journaling, working out, meditating, cleaning, side hustling, and more. The trend’s an offshoot of the “5am club,” which counts Mark Zuckerberg and Michelle Obama as early-rising members.

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The strict routines are a way of packing productivity into personal time. The main goal is to spend less time rewatching reruns of Downton Abbey and more time meal-prepping. Here are some tips to get the most out of this trend:

  • The structure of the routine is a key part of making it work, well-being coach Adrienne Adhami told Vogue, in order to clearly separate work and personal time. Starting with a clear transition, like showering or changing clothes, can help, as can using lotions or candles with specific scents during discrete phases of your day.
  • A third space can also set 5-to-9 time apart from the rest of the day. That means going somewhere that’s not home or work—a gym, coffee shop, or anywhere other than the couch or the desk.

But above all, don’t overdo it. Experts emphasize that sleep is important, and not all time should be structured. Critics of the 5-to-9 trend say adhering too strictly to a before- or after-work routine, and not having free leisure time, can lead to burnout.—JW

This report was originally published by Morning Brew.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
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