• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

3

Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

3

Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
AIIntuit

How Intuit’s chief AI officer supercharged the company’s emerging technologies teams—and why not every company should follow his lead

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
December 5, 2025, 10:00 AM ET
Courtesy of Intuit
Add Fortune on Google for similar content.

Shortly after Ashok Srivastava ascended to the role of chief AI officer at Intuit over the summer, he combined the artificial intelligence unit with the “futures” team, which is tasked with understanding and accelerating adoption of AI and other emerging technologies like quantum computing and blockchain.

This newly formed team is made up of a few hundred employees across several geographies, including New York, California, and Texas, as well as international offices in Israel and India. The group is made up of the VPs for the futures and AI/ML (machine learning) divisions, software engineers, AI scientists, product managers, and AI and ML engineers.

Called Intuit Foresight, the team’s mandate is to stitch together AI research and practical applications of AI that can be deployed to support the work of the financial technology company’s developers, who can then launch new AI functionality for Intuit’s customers.

“We fundamentally believe that in order to deliver the very best customer outcomes, we need to have the most advanced capabilities,” says Srivastava.

One example of his thinking that predates the combined Intuit Foresight team—but points to Srivastava’s rationale—is his team’s critical role in one of Intuit’s new AI agents for accounting. The agent debuted this summer as part of a collection of AI agents specialized in tasks like financial analysis and payments, which Intuit CEO Sasan Goodarzi said was the “most significant launch we’ve ever had in our history.”

Using open-source AI, Srivastava’s team created foundational large language models that he says are highly accurate but with low latency, which is the time delay between when an input is received and when the AI system is able to generate an output. 

Srivastava says that this accounting agent is able to save customers an average of 12 hours per month and achieves an accuracy rate of above 90% for the transactions it categorizes. Intuit says transaction categorization is a repetitive task, but enables accountants or business customers to monitor and make adjustments as needed. Over time, the system applies learnings from that human feedback for future transaction categorization tasks.

“When you take that dozen hours saved for a small business or a mid-market business, it’s a very significant saving when you add it up and multiply it across all the businesses that we’re supporting, which are in the millions,” says Srivastava.

So far, Intuit’s big bet on AI has paid off. In November, the company reported better-than-expected fiscal first-quarter results owing to growth from its AI products, which have proliferated across a portfolio of brands that includes TurboTax, QuickBooks, and Credit Karma. Last month, Intuit also struck a $100 million multiyear contract with OpenAI, bringing some of its platform capabilities directly into ChatGPT.

Moving forward, AI and generative AI will continue to be the top priority for the Intuit Foresight team. And Srivastava points to a lot of progress that the company has already made on generative AI. Since the AI agents launched in July, more than 2 million customers within Intuit’s business platform have engaged with these tools, with repeat engagement of over 80%. Intuit’s technologies have created 3,500 different generative AI use cases internally and externally throughout fiscal 2025. Within the IT department, generative AI tools have resulted in 40% faster average coding, leading to 39% more code delivered per developer.

Srivastava says that even with all that progress, there remain more opportunities to improve. 

“We need models that can do the very best reasoning,” he says. “We need models that can do the very best forecasting and scenario-planning usage of tools that are specialized to the financial domain. We are seeing the benefits that I mentioned earlier because of these techniques.”

When asked if other large organizations should carve out a dedicated “lab” to focus on AI development, Srivastava offers some words of caution. “If companies don’t have their data in order and don’t have an AI platform that they built or they bought, and they don’t have the talent to take advantage of what’s possible today, it’s premature to create a team like this,” says Srivastava. “We’ve been working on this for nearly a decade.”

With hundreds of employees working in Intuit Foresight, the increasingly expensive war for AI talent is also top of mind for Srivastava. Intuit says the salaries it offers are “highly competitive,” based on continuous benchmarking against market rates and updated when necessary.

But Srivastava stresses that the technologists he courts aren’t only motivated by finances, even though Intuit is itself a financial tech company. He says there’s a broader mission to serve individual customers and small and midsize businesses that’s attractive to prospective employees. He says he’s shocked by how many applicants he sees for roles on his team, both within Intuit and externally, calling the demand “unprecedented.”

“We’re very competitive, but my sales pitch is really, ‘Come and spend your time and your energy making the world a better place,’” he says.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in AI

Digital transformation technology strategy, IoT, internet of things. Businessman using smart phone with AI and Digital Icons design.
AICFO Daily
Top CFOs warn AI success depends on training employees, not just buying technology
By Sheryl EstradaJune 25, 2026
3 hours ago
Samin Menon (left) Neil Movva (right)
Startups & VentureVenture Capital
Exclusive: A former Apple engineer thinks AI infrastructure is built for the wrong future. Investors just gave him $80 million to fix it
By Lily Mae LazarusJune 25, 2026
4 hours ago
What bubble? JPMorgan says the $5.5 trillion AI capex explosion is profitable–for now
AIFinance
What bubble? JPMorgan says the $5.5 trillion AI capex explosion is profitable–for now
By Sheryl EstradaJune 25, 2026
6 hours ago
Jen Wong, chief operating officer at Reddit, speaks during the OMR digital and marketing trade fair
Big TechReddit
Reddit COO targets 1 billion users as internet’s ‘odd duck’ aims for new heights
By Sam BirchallJune 25, 2026
6 hours ago
Man in a suit and tie
InvestingAmazon
Bill Ackman, David Tepper, and other billionaire fund managers are quietly piling into Amazon
By Amanda GerutJune 25, 2026
9 hours ago
A college graduate in regalia rests his chin in his hand.
Future of WorkGen Z
Gen Z graduates are blaming AI for their unemployment woes when they should be looking somewhere else
By Sasha RogelbergJune 25, 2026
9 hours ago

Most Popular

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
1 day ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
1 day ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
9 hours ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
Economy
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
By Tristan BoveJune 24, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.