• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EconomyTariffs and trade

More groceries may benefit from tariff exemptions as the 2026 midterm elections get closer, analyst says

Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
November 16, 2025, 5:26 PM ET
A shopper looks at a sales advertisement at a grocery store in West Milton, Ohio, on Tuesday, Oct. 21, 2025.
A shopper looks at a sales advertisement at a grocery store in West Milton, Ohio, on Tuesday, Oct. 21, 2025. Kyle Grillot—Bloomberg via Getty Images

The tariffs that President Donald Trump rolled back this past week will barely move the needle on consumer inflation, but his retreat potentially signals a major shift, according to a Wall Street analyst.

Recommended Video

On Friday, Trump said he will scrap tariffs on beef, coffee, tropical fruits and a range of other commodities, even after insisting that his duties haven’t raised prices. That followed off-year elections that delivered stunning defeats to Republicans as voters protested the high cost of living.

Given that imported food makes up just 10% of what U.S. households consume, the tariff rollback’s impact on inflation is a “practically a rounding error,” wrote Bernard Yaros, lead U.S. economist at Oxford Economics, in a note on Friday. But they will have outsized effects beyond the economic data.

“Food prices also weigh heavily on consumers’ inflation psychology, not to mention their sentiment,” he explained. “Of all major food categories, consumer sentiment is historically most sensitive to the price of meats, poultry, and eggs, followed by cereals.”

Indeed, sticker shock at the grocery store has fueled demands for more affordability, which was a central issue in the recent elections.

Despite consumer inflation cooling sharply from 9% in 2022, prices are still ticking up, and tariffs have kept the annual rate sticky—even edging higher since Trump launched his trade war. Voters are now rewarding politicians who promise to freeze certain costs.

With both parties already looking ahead to the 2026 midterm elections, Yaros sees Trump providing more tariff relief if his latest move is any indication.

“What matters more for the outlook, though, is the signal that this move sends about the directional shift of future tariff adjustments,” he said. “As we near the election, the administration may broaden these tariff exemptions to a wider swathe of food products.”

Yaros pointed to other signs of easing tariff pressure, such as Trump’s recent trade deal with Switzerland that will slash the rate to 15% from 39%. Additional agreements with Brazil and India may follow, lowering tariffs on those countries as well.

But according to a working paper from San Francisco Fed researchers, Trump may actually want to maintain his tariffs if his goal is to fight inflation.

The study examined 150 years of tariffs and concluded that they depress economic activity and employment, resulting in lower inflation.

“The inflation response goes against the predictions of standard models, whereby CPI inflation should go up in response to higher tariffs,” researchers Régis Barnichon and Aayush Singh wrote. “Instead, tariff shocks appear to act as aggregate demand shocks—moving inflation and unemployment in the same directions.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Jason Ma
By Jason MaWeekend Editor

Jason Ma is the weekend editor at Fortune, where he covers markets, the economy, finance, and housing.

See full bioRight Arrow Button Icon

Latest in Economy

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
2 days ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
2 days ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
13 hours ago
placeholder alt text
Economy
Trump may have shot himself in the foot at the Fed, as Powell could stay on while Miran resigns from White House post
By Eleanor PringleFebruary 4, 2026
8 hours ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
1 day ago
placeholder alt text
North America
Gates Foundation doubles down on foreign aid as U.S. government largely withdraws
By Thalia Beaty and The Associated PressFebruary 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Economy

broker
InvestingMarkets
S&P rings up 5th loss in 6 days as tech stocks drag index down, led by AMD’s 17.3% drop
By Stan Choe, Nick Lichtenberg and The Associated PressFebruary 4, 2026
2 hours ago
AILayoffs
Pinterest cracks down on dissent, fires engineers for an internal layoff tool as AI shake-ups keep employees on edge and in line
By Marco Quiroz-GutierrezFebruary 4, 2026
3 hours ago
bessent
EconomyTariffs and trade
Scott Bessent’s ‘gotcha’ moment on Trump’s tariffs and inflation: He denies writing ‘tariffs are inflationary’ in letter to hedge fund investors
By Nick LichtenbergFebruary 4, 2026
3 hours ago
Ray Dalio, wearing a suit and sitting in a beige chair, speaks and gestures with his hand.
Investinggeopolitics
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
4 hours ago
bezos
North AmericaMedia
Jeff Bezos’ mass layoffs at the Washington Post a ‘case study in near-instant, self-inflicted brand destruction,’ former editor says
By David Bauder and The Associated PressFebruary 4, 2026
4 hours ago
RetailPepsiCo
PepsiCo is cutting prices for snacks like Doritos by ‘up to 15%’ to appease customers pinched by the K-shaped economy
By Dave Lozo and Morning BrewFebruary 4, 2026
5 hours ago