• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersMPW Daily

Serena Williams and Maria Sharapova show that competition doesn’t have to be a dirty word for women

Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
August 25, 2025, 9:51 AM ET
Serena Williams embraces Maria Sharapova during the 2025 Induction Celebration weekend at the International Tennis Hall of Fame in Newport, R.I. on Saturday, August 23, 2025.
Serena Williams embraces Maria Sharapova during the 2025 Induction Celebration weekend at the International Tennis Hall of Fame in Newport, R.I. on Saturday, August 23, 2025.

In today’s edition: minting millionaires at Canva, the strength of Europe’s economy, and two of tennis’s biggest stars turn a rivalry into a strength.

– Star power. For anyone who watched Serena Williams and Maria Sharapova on the court throughout the 2000s, this past weekend might have come as a shock. Williams showed up as a surprise guest to introduce Sharapova as the Russian tennis star was inducted into the International Tennis Hall of Fame.

Recommended Video

For years, Williams and Sharapova were fierce rivals. Williams bested Sharapova in head-to-head matches with a 20-2 record. Their matchups led to tears and even debates about discrimination in tennis—why Sharapova was so commercially successful as the highest-paid female athlete in the world for 11 years when Williams dominated on the court. What was a true on-court rivalry was amplified by the media to become personal.

But on Saturday, they duo put that behind them. Williams acknowledged the surprise factor; she was “probably the last person you were expecting to see here tonight” and the process of becoming friends surprised even herself, she said. But over the years, the pair realized they had more in common than not. When they saw each other in other environments—like at the Met Gala, not on the tennis court—they realized that they got along.

Rather than resent Sharapova’s competition, Williams grew to embrace it. “There are only a few players in my career who challenged me to be my very best every time we stepped out onto the court,” she said. “Maria Sharapova was one of them.”

Serena Williams embraces Maria Sharapova during the 2025 Induction Celebration weekend at the International Tennis Hall of Fame in Newport, R.I. on Saturday, August 23, 2025.

Away from the spotlight, these two took the best from their rivalry, rather than the worst moments the public latched onto. As Williams put it: “What started as a rivalry turned into an enormous amount of respect. And what grew from respect has turned to friendship.” Williams turned Sharapova’s commercial dominance into a positive, a business insight that paved the way for Williams’ own financial success. “She showed us all how to take excellence on the court and turn it into excellence in business, and fashion, branding and everything that she touched. She changed how women not only approached tennis, but sports and opportunity.”

For women in the public eye, competition can be a dirty word. Society can’t always handle ambitious women who want to be the best—let alone two of them. Williams and Sharapova offer a lesson: it doesn’t have to be that way.

Emma Hinchliffe
emma.hinchliffe@fortune.com

The Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world. Subscribe here.

ALSO IN THE HEADLINES

Canva is back at a $42 million valuation. And employees at the company led by cofounder and CEO Melanie Perkins are becoming millionaires, eligible to sell up to $3 million in vested equity in a share sale—most likely the last sale as a private company before Canva goes public. 

Christine Lagarde credits the state of Europe's economy to immigrants. "The rise in both the number and participation rate of foreign workers" made Germany's GDP 6% higher in 2019, the European Central Bank president said, as one example, last week. 

Where do you go after a viral product? Starface founder Julie Schott compares a follow-up launch to a sophomore album. The brand known for its star-shaped pimple patches was able to expand into lip balms by following that playbook. 

ON MY RADAR

The otherworldly ambitions of R. F. Kuang The New Yorker

We built a $1 billion tech unicorn in Europe, living proof that our economy is just as dynamic as America’s. Success comes down to three core principles Fortune

Will the MAHA moms turn on Trump? The New Yorker

PARTING WORDS

"People perceive you to be butch, bigger, broader. I used to be offended but people want to see powerful women now. I think that’s my generation breaking free from the mold we had growing up of wanting to be dainty, doing ballet or gymnastics. Everybody is fit for a purpose here."

— Women's rugby star Holly Aitchison

This is the web version of MPW Daily, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.
About the Author
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersMPW Daily
How the youngest female CEO in the Fortune 500 navigates political turmoil
By Emma HinchliffeMarch 26, 2026
1 hour ago
NewslettersTerm Sheet
The one-person unicorn: Myth, miracle, or the future of startups?
By Allie GarfinkleMarch 26, 2026
5 hours ago
Business professional typing on keyboard with holographic AI interface, command prompt and chat widgets, showcasing generative assistant, automation, data processing and digital workflow. AI interface
NewslettersCFO Daily
CFOs believe AI is paying off. Researchers aren’t so sure—yet
By Sheryl EstradaMarch 26, 2026
5 hours ago
NewslettersFortune Tech
Meta’s back-to-back courtroom losses: a harsh reality check to delusional hubris
By Alexei OreskovicMarch 26, 2026
6 hours ago
NewslettersCEO Daily
Rishi Sunak tells CEOs to move fast on AI—or risk landing on the wrong side of the K-shaped economy
By Kamal AhmedMarch 26, 2026
6 hours ago
NewslettersCIO Intelligence
The ROI for AI isn’t one-size-fits-all, says data storage CTO
By John KellMarch 25, 2026
23 hours ago

Most Popular

Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
21 hours ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
1 day ago
Environment
Vail Resorts' CEO says it's time to think beyond the $1,000 ski pass that helped build the empire
By Fortune EditorsMarch 26, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.