• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
AI

The ‘shadow AI economy’ is booming: Workers at 90% of companies say they use chatbots, but most of them are hiding it from IT

Nick Lichtenberg
By
Nick Lichtenberg
Nick Lichtenberg
Business Editor
Down Arrow Button Icon
Nick Lichtenberg
By
Nick Lichtenberg
Nick Lichtenberg
Business Editor
Down Arrow Button Icon
August 19, 2025, 8:00 AM ET
Man working on a laptop at home
Are you a member of the “shadow AI economy”?Getty Images
Add Fortune on Google for similar content.
  • The mainstream AI economy is struggling, but the “shadow AI economy” is booming. That’s one of the key takeaways from a sweeping new MIT study on generative AI in the workplace. The study finds that workers at more than 90% of companies are using personal chatbot accounts for daily tasks, often without approval from IT, while only 40% of companies actually have official LLM subscriptions.

A sweeping new report from MIT’s Project NANDA, State of AI in Business 2025, has uncovered a dramatic split in the landscape of enterprise artificial intelligence: While official AI adoption in companies stalls, a robust “shadow AI economy” is flourishing under the radar, powered by employees using personal AI tools for day-to-day work.

Recommended Video

The main thrust of the study is the “GenAI divide”: the finding by MIT that despite $30 billion to $40 billion invested in gen-AI initiatives, only 5% of organizations are seeing transformative returns. The vast majority—95%—report zero impact on profit and loss statements from formal AI investments. Lurking under the surface, though, MIT also finds huge engagement with LLM tools on the part of workers, a shadow economy of seemingly widespread AI adoption.

Rather than waiting for official enterprise gen-AI projects to overcome technical and organizational hurdles, employees are routinely leveraging personal ChatGPT accounts, Claude subscriptions, and other consumer-grade AI tools to automate tasks. This activity is often invisible to IT departments and C-suites.

Employees are already crossing the GenAI Divide through personal AI tools. This ‘shadow AI’ often delivers better ROI than formal initiatives and reveals what actually works for bridging the divide.

The 40% and 90% split

The study was based on a review of over 300 publicly disclosed AI initiatives, interviews with representatives from 52 organizations, and survey responses from 153 senior leaders.

It reveals that while only 40% of companies have purchased official LLM subscriptions, employees in over 90% of companies regularly use personal AI tools for work. In fact, nearly every respondent reported using LLMs in some form as part of their regular workflow.

Many shadow users describe interacting with LLMs multiple times a day, every workday—with adoption often far outpacing their companies’ sanctioned AI initiatives, which remain stuck in pilot stages.

Project NANDA’s analysis highlights key reasons for this divide:

  • Flexibility and immediate utility: Tools like ChatGPT and Copilot are praised for their ease of use, adaptability, and instantly visible value—qualities missing from many custom-built enterprise solutions.
  • Workflow fit: Employees customize consumer tools to their specific needs, bypassing enterprise approval cycles and integration challenges.
  • Low barriers: Shadow AI’s accessibility accelerates adoption, as users can iterate and experiment freely.

As the report notes, “The organizations that recognize this pattern and build on it represent the future of enterprise AI adoption.”

These advantages contrast sharply with official gen-AI deployments, where complex integrations, inflexible interfaces, and lack of persistent memory often stall progress. This helps explain a “chasm” in between pilots and production.

The ‘war for simple work’

According to the report, shadow AI usage creates a feedback loop: As employees become more familiar with personal AI tools that suit their needs, they become less tolerant of static enterprise tools.

“The dividing line isn’t intelligence,” the authors write, explaining that the problems with enterprise AI have to do with memory, adaptability, and learning capability.

As a result, 90% of users said they prefer humans to do “mission-critical work,” while AI has “won the war for simple work,” with 70% preferring AI for drafting emails and 65% for basic analysis.

Meanwhile, the study engages in some myth-busting, puncturing five commonly held beliefs about enterprise AI. Contrary to the hype, it finds:

  • Few jobs have been replaced by AI.
  • Beyond the limited impact on jobs, generative AI also isn’t transforming the way business is done.
  • Most companies have already invested heavily in gen-AI pilots.
  • Problems stem less from regulations or model performance, and more from tools that fail to learn or adapt.
  • Internal AI development “build” projects fail twice as often as externally sourced “buy” solutions.

That being said, the tech sector layoffs of the last several years have become entrenched in the economy, whether they are related to AI adoption or not. And research on the declining wage premium of the college degree suggests that a fundamental shift is occurring in the labor market.

But the AI sector may be hitting a plateau, with the underwhelming launch of OpenAI’s ChatGPT-5 leading some prominent writers to wonder: What if this is as good as AI gets?

In fact, the Federal Reserve commissioned several staff economists to consider the question, and their base case is that it will significantly boost productivity. But they also said it could end up having an import more like an invention that literally banished shadows when it appeared over 100 years ago: the light bulb.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. 

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
Nick Lichtenberg
By Nick LichtenbergBusiness Editor
LinkedIn icon

Nick Lichtenberg is business editor and was formerly Fortune's executive editor of global news.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in AI

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in AI

Asia’s defense boom is rewiring the global arms supply chain
Commentaryarms, weapons, and defense
Asia’s defense boom is rewiring the global arms supply chain
By Chris OberoiJune 24, 2026
2 hours ago
How Home Depot is rebuilding retailing with AI
NewslettersCIO Intelligence
How Home Depot is rebuilding retailing with AI
By John KellJune 24, 2026
6 hours ago
bob
AIbooks
Robert Wright sees an ‘earthquake’ coming from AI that goes far beyond jobs: ‘cultural, political, personal, family, psychological’
By Nick LichtenbergJune 24, 2026
6 hours ago
A man wearing a red and black jacket and a red hat walks down a hallway lined with servers.
InnovationChina
For the first time since 2017, it’s China, not the U.S., that has the world’s most powerful supercomputer
By The Associated PressJune 24, 2026
7 hours ago
Jack Schlossberg, Kennedy scion and sardonic social media star, loses in bid for New York state assembly
PoliticsPolitics
Jack Schlossberg, Kennedy scion and sardonic social media star, loses in bid for New York state assembly
By The Associated Press, Danny Peltz and Anthony IzaguirreJune 24, 2026
7 hours ago
Matt Garman
Successthe future of work
Amazon exec says AI won’t wipe out white-collar jobs—and is hiring 11,000 grads and interns, and has more developers than 2 years ago to prove it
By Preston ForeJune 24, 2026
7 hours ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
16 hours ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
8 hours ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America 'doesn’t have what it takes to fight to maintain its empire'
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America 'doesn’t have what it takes to fight to maintain its empire'
By Nick LichtenbergJune 24, 2026
9 hours ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
1 day ago
Current price of gold as of June 23, 2026
Personal Finance
Current price of gold as of June 23, 2026
By Danny BakstJune 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.