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U.S. and EU reach a trade deal that sets 15% tariff rate and pledges hundreds of billions in investments

Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
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Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
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July 27, 2025, 2:56 PM ET
Updated July 28, 2025, 5:23 PM ET
European Commission President Ursula von der Leyen and U.S. President Donald Trump at Trump Turnberry golf club in Scotland on Sunday.
European Commission President Ursula von der Leyen and U.S. President Donald Trump at Trump Turnberry golf club in Scotland on Sunday.Andrew Harnik—Getty Images
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  • President Donald Trump and European Commission President Ursula von der Leyen met in Scotland on Sunday to iron out a U.S.-EU trade deal. Without an agreement, the EU was due to get hit with a 30% tariff rate on Aug. 1, up from the current “reciprocal” duty of 10%. Last week, Trump reached a trade deal with Japan that set a 15% rate.

The U.S. and European Union agreed on trade terms that include a 15% rate on most EU products as well as hundreds of billions of dollars of investments in American industry.

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President Donald Trump and European Commission President Ursula von der Leyen met in Scotland on Sunday to iron out the agreement.

Trump said the EU will invest $600 billion in the U.S. and buy $750 billion worth of U.S. energy products, with “vast amounts” of American weapons in the mix. He also said the EU will be “opening up their countries at zero tariff.”

Von der Leyen said the 15% rate was “all inclusive,” but Trump later added that it didn’t apply to pharmaceuticals and metals though it does to autos.

“I think that basically concludes the deal,” he told reporters. “It’s the biggest of all the deals.”

Von der Leyen also said the agreement would “rebalance” trade between the two partners. The U.S. goods trade deficit with the 27-member EU was $235.6 billion in 2024, a 12.9% increase from 2023, according to the Office of the U.S. Trade Representative.

She later confirmed that the $750 billion in U.S. energy purchases would come over the next three years, while adding that both sides will drop tariffs to zero on aircraft, plane parts, certain chemicals, and chip equipment, as well as some farm products, generic drugs, and raw materials. No decisions have been made on a rate for wine and spirits, she added.

The Distilled Spirits Council of the United States hailed the agreement, though U.S. and EU tariffs on spirits still must be negotiated.

“We are optimistic that in the days ahead this positive meeting and agreement will lead to a return to zero-for-zero tariffs for U.S. and EU spirits products, which will benefit not only our nation’s distillers, but also the American workers and farmers who support them from grain to glass,” CEO Chris Swonger said in a statement.

But von der Leyen also introduced some uncertainty by saying the 15% rate does apply to pharmaceuticals while also suggesting more details will come from the U.S. and that pharma overall is “on a different sheet of paper.”

A deal with America’s biggest trading partner removes a key source of market uncertainty and the threat of a damaging trade war.

Michael Brown, senior research strategist at Pepperstone, said in a note that European carmakers are among the big winners from the deal as tariffs on autos will drop to 15% from the current 25%, securing a carve-out similar to what Japan obtained last week. U.S. defense and energy stocks also stand to gain.

“Stocks hardly need much of an excuse to rally right now, and agreement of the ‘biggest ever deal’—Trump’s words, not mine—not only removes a key left tail risk that the market had been concerned about, but also yet again reiterates that the direction of travel remains away from punchy rhetoric, and towards trade deals done,” he wrote.

Heading into their meeting, Trump and von der Leyen said they saw a fifty-fifty chance of reaching a deal. Trump ruled out pharmaceuticals from any deal and said the tariff rate on the EU wouldn’t go below 15%.

The EU already faces a 50% U.S. tariff on steel and aluminum. Without a deal by Aug. 1, the EU was set to get hit with a 30% “reciprocal” tariff, up from 10%.

Last week, Trump reached a trade deal with Japan that set a 15% rate and included a pledge for Tokyo to invest $550 billion in key U.S. industrial sectors, with Trump able to direct the funds.

Treasury Secretary Scott Bessent said Japan’s investment offer was key to clinching a trade deal and suggested it could help other countries get a comparable rate, though Wall Street analysts have expressed skepticism that the money will fully materialize.

In fact, Trump hinted that the EU would have to “buy down” the threatened tariff rate of 30% and pointed to the Japan deal.

In case no deal with the U.S. was made, the EU had already preplanned retaliatory tariffs of up to 30% on more than $100 billion worth of American exports, such as aircraft, cars, and bourbon.

Meanwhile, other U.S. trading partners are staring down the Aug. 1 deadline, and Commerce Secretary Howard Lutnick said Sunday that no further extensions will be given.

But the U.S. and China are reportedly extending their trade truce by 90 days as talks between Bessent and Chinese Vice Premier He Lifeng are scheduled to start on Monday in Stockholm. Without an extension, their tariff pause was scheduled to end on Aug. 12.

“When Japan broke down and made a deal the EU had little choice. The biggest piece in the trade deal puzzle still remains, and the Chinese are unlikely to be as willing to fold,” Jamie Cox, managing partner for Harris Financial Group, said in a note. “The next big durable theme in markets is security, and the EU deal only accelerates it.”

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
Jason Ma
By Jason MaWeekend Editor

Jason Ma is the weekend editor at Fortune, where he covers markets, the economy, finance, and housing.

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