• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Elon Musk

Elon Musk promises Tesla shareholders a vote over buying equity in his Grok startup: ‘If it was up to me, Tesla would have invested in xAI long ago’

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
July 14, 2025, 7:40 AM ET
White House Senior Advisor Elon Musk walks to the White House after landing in Marine One on the South Lawn with U.S. President Donald Trump (not pictured) on March 9, 2025
Tesla CEO Elon Musk wants shareholders of his EV company to invest in his artificial intelligence startup, xAI.Samuel Corum—Getty Images
  • Tesla CEO Elon Musk is calling for shareholders to get a vote over whether to invest in his artificial intelligence startup xAI. The earliest this would likely come is November, when the EV company is scheduled to hold its annual meeting. The news comes as Musk’s SpaceX company reportedly contributed $2 billion to last months’s $10 billion xAI fundraising consisting of equal parts equity and debt.

Elon Musk wants Tesla shareholders to help him consolidate control over his sprawling business empire by allowing his cash-rich EV company to invest in his latest startup, xAI.

Recommended Video

The company behind Grok is spending billions in an attempt to challenge OpenAI and its ChatGPT for leadership in the race to develop artificial general intelligence. Last week Musk unveiled the fourth generation of his Grok chatbot, which is currently rolling out to Tesla vehicles, just a day after setting a date for the carmaker’s long-delayed annual meeting. 

“If it was up to me, Tesla would have invested in xAI long ago,” Musk posted Sunday evening. “We will have a shareholder vote on the matter.”

The next opportunity would be in November, when Tesla is finally scheduled to hold its annual meeting. While Tesla did not respond to a Fortune request for further comment, speculation around Tesla investing in xAI does not come as a surprise. 

SpaceX reportedly invests $2 billion into xAI

For starters, the Wall Street Journal reported on Saturday that Musk’s privately-owned SpaceX company poured $2 billion into xAI despite limited business rationale (Musk tacitly confirmed the story). According to its sources, Grok is only used in some customer support features for SpaceX’s satellite broadband service Starlink.

Moreover, as Musk indicated, he has been eyeing a Tesla investment in xAI for some time. Roughly four weeks after Tesla’s previous annual general meeting in June 2024, Musk ran a social media poll to this effect. 

Should Tesla invest $5B into @xAI, assuming the valuation is set by several credible outside investors?

(Board approval & shareholder vote are needed, so this is just to test the waters)

— Elon Musk (@elonmusk) July 24, 2024

In it, he asked X users—only a small portion of whom were likely Tesla investors—whether the car company should invest $5 billion “assuming the valuation is set by several credible outside investors.” When two-thirds of the nearly 1 million responses were in favor, Musk promised to discuss the issue with the board. 

Since then, however, there have been few new developments.  

xAI raises $5 billion in fresh capital—through a debt sale

That could be because using money that belongs to Tesla shareholders for the purchase of a stake in Musk’s xAI is not so simple from a governance perspective. Even with a clear use case like the integration of Grok into Tesla EVs, there is a conflict of interest.

For example, an investment would indirectly expose investors to X, acquired by xAI last year in an all-stock deal that valued the company formerly known as Twitter at $33 billion in equity and debt. With X repeatedly on the brink of bankruptcy, the transaction had the markings of a bailout, since Twitter was valued at $11 billion less than when Musk bought it. 

According to Bloomberg, catching up to rivals like OpenAI and Anthropic in the AGI race also has not come cheap for xAI. The startup founded two years ago is expected to burn through about $13 billion in cash this year. Musk appeared to dismiss the report when it was published last month, claiming “Bloomberg is talking nonsense”, though he did not specify what precisely was incorrect.

Update on where has @grok been & what happened on July 8th.

First off, we deeply apologize for the horrific behavior that many experienced.

Our intent for @grok is to provide helpful and truthful responses to users. After careful investigation, we discovered the root cause…

— Grok (@grok) July 12, 2025

Just two weeks later, xAI raised $10 billion in fresh capital with the help of Morgan Stanley (SpaceX’s investment reportedly was part of it). Rather unusual for a high-growth tech startup, half of that came from the debt market where investors attach clear strings to the loan in terms of repaying the balance plus interest.

Grok’s antisemitic rants prompts apology for ‘horrific behavior’

Nor has everything with Grok gone smoothly. Musk’s AI chatbot went off the rails last week, spreading numerous antisemitic conspiracy theories on X while proudly declaring itself a mechanized version of Nazi leader Adolf Hitler.

Just one day after the latest reputational scandal engulfed her ad-dependent platform, X CEO Linda Yaccarino resigned from her post. On Saturday, xAI was forced to ask for forgiveness. 

“We deeply apologize for the horrific behavior that many experienced,” the official Grok account on X posted this weekend.

The last time Tesla invested in another company that counted Musk as its largest shareholder was the widely criticized 2016 deal to purchase SolarCity for $2.6 billion. Investors challenged the deal as a bailout, with Musk eventually prevailing two years ago in a case that went all the way to the Delaware state supreme court.

Nonetheless, AI is a very different shareholder value proposition than solar roofing, and a number of investors have argued in favor of buying an equity stake.

“We believe Tesla making a big investment in xAI is a key step forward,” Wedbush analyst Dan Ives wrote on Monday.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Photo of Zak Brown
SuccessSports
Before the McLaren CEO got a $50 million payday from his team’s F1 championship, he was a high-school dropout who got his start on Wheel of Fortune
By Sasha RogelbergMay 9, 2026
18 minutes ago
‘Employers are increasingly turning to degree and GPA’ in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of WorkEducation
‘Employers are increasingly turning to degree and GPA’ in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
22 minutes ago
Protester at Jeffrey Epstein hearing
LawJeffrey Epstein
How Jeffrey Epstein leveraged a prestigious U.N.-affiliated nonprofit—and the Gates Foundation—to control women and keep them in his orbit
By Jessica MathewsMay 9, 2026
43 minutes ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
SuccessThe Interview Playbook
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 hours ago
hathaway
Arts & EntertainmentHollywood
‘The Devil Wears Prada 2’ broke the box office. It may also be the last great victory for Hollywood’s IP machine
By Nick LichtenbergMay 9, 2026
2 hours ago
joaquin
Commentary250 Years of Innovation
Johnson & Johnson CEO: America’s innovation advantage starts with health 
By Joaquin DuatoMay 9, 2026
2 hours ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
2 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
3 days ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
2 days ago
Current price of oil as of May 8, 2026
Personal Finance
Current price of oil as of May 8, 2026
By Joseph HostetlerMay 8, 2026
1 day ago
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
Energy
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
By Sasha RogelbergMay 8, 2026
21 hours ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.