• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Autos

Tesla’s Q2 sales not nearly as bad as feared, but former leader is losing ground fast to BYD

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
July 3, 2025, 4:10 AM ET
Visitors look at electric cars of Chinese car brand BYD at the IAA Mobility 2023 international motor show on September 6, 2023 in Munich, Germany.
Crowds are thronging to BYD, the Chinese EV marker that outsold Tesla easily in the first half of this year.Leonhard Simon—Getty Images
  • Tesla’s first-half sales fell 13% to 720,803 vehicles. While this was better than expected, Elon Musk’s company fell further behind Chinese arch-rival BYD, whose global EV volumes surged 41% to crack the 1 million vehicle mark this year. Bulls argue EVs should no longer be the sole focus going forward now that Musk launched his robotaxi service: “The autonomous future at Tesla is the laser focus.”

Tesla reported some good news Wednesday—its second quarter global EV sales were nowhere near as awful as many feared. That is little consolation, however, as Elon Musk’s company fell further behind new industry leader BYD.

Recommended Video

Tesla sales crashed by nearly 14% during the three months through June to just 384,122 vehicles, only slightly worse than the first quarter’s pace of decline and in line with the analyst consensus. Shares in Tesla gained 3.5% on the back of the surprise, since most Tesla bulls that closely follow the stock had expected closer to 370,000 for the quarter.

“That -14% should mark the bottom,” wrote Gene Munster, a partner with Deepwater Asset Management. “The expiration of the [U.S. federal] tax credit will pull demand forward and give results a measurable boost.”

The problem for Tesla is that Chinese carmaker BYD left Elon Musk’s company in the dust. Only six months into 2025 BYD has already cracked the 1 million EV sales mark, compared with Tesla’s first-half total of 720,803 vehicles.

BYD cracks 1 million

According to a regulatory filing BYD posted to the Hong Kong stock exchange on Wednesday, June volumes soared to 206,884 fully electric vehicles, helping it reach seven figures already this year. Altogether BYD’s EV volumes increased by 41% in the first half, not including its separate range of plug-in hybrids where Tesla does not compete.

Thanks in part to a research & development team numbering nearly 100,000—almost as large as Tesla’s entire global workforce—BYD has been able to pump out one popular new model after the other, while Tesla still relies predominantly on one vehicle: the Model Y.

Facing thiscompetition, Musk has pivoted away from cars where it is becoming increasingly difficult for even Tesla to sell EVs profitably. Instead the CEO has focused on two areas where he believes Tesla can differentiate itself — with artificial intelligence, either in the form of a robotaxi service or a humanoid robot. That has however come at the cost of apparently neglecting his core car business.

For now, investors seem willing to give Musk the benefit of the doubt with the stock still trading over 110 times next year’s consensus earnings estimate of $2.83 per share—a multiple reserved for only a select few high growth stocks like Palantir. 

“The autonomous future at Tesla is the laser focus for Elon Musk and key for investors,” said Wedbush Securities tech analyst Dan Ives, calling the Q2 figures a “big step forward” despite the sharp drop.

Now that he launched his robotaxi service, Musk could soon be under pressure to prove his AI bet is paying off, such as supplying evidence the number of passenger miles booked on his robotaxis is scaling as fast as he has predicted.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Warner gestures
AIAmerican Politics
New college grad unemployment will spike to 35% in 2 years, senator warns, forcing ‘Dario, Sam’ to quit AI fear-mongering
By Jacqueline MunisMarch 25, 2026
6 minutes ago
Pete Hegseth speaks behind a podium as Donald Trump watches behind him.
EconomyRecession
Mark Zandi warns recession odds are creeping toward 50%, and the Iran war could launch us into economic turmoil by midyear
By Sasha RogelbergMarch 25, 2026
18 minutes ago
People on a breakwater backdropped by commercial vessels anchored in the Gulf, near the Strait of Hormuz, on March 22, 2026 in Ajman, United Arab Emirates.
EnergyIran
Trump wrote the tariff playbook. Now Iran is using it on the world’s most important oil route.
By Eva RoytburgMarch 25, 2026
19 minutes ago
Big TechMeta
Meta and YouTube found liable in landmark child social media harm case, ordered to pay $3 million—with punitive damages still to come
By Kaitlyn Huamani, Barbara Ortutay and The Associated PressMarch 25, 2026
21 minutes ago
NewslettersCIO Intelligence
The ROI for AI isn’t one-size-fits-all, says data storage CTO
By John KellMarch 25, 2026
45 minutes ago
PoliticsDonald Trump
Trump taps Zuckerberg, Huang, Ellison for tech advisory council—but excludes Musk and Altman
By Sharon GoldmanMarch 25, 2026
2 hours ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
1 day ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
1 day ago
Energy
Nobel laureate Paul Krugman calls it 'treason': $580 million in suspicious oil futures traded minutes before Trump's Iran reversal
By Fortune EditorsMarch 24, 2026
24 hours ago
Success
JPMorgan has started monitoring the keystrokes, video calls, and meetings of its junior investment bankers—and they say it's for employee well-being
By Fortune EditorsMarch 24, 2026
1 day ago
Personal Finance
Current price of oil as of March 24, 2026
By Fortune EditorsMarch 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.