• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Travel & LeisureAirline industry

Sweden reverses air travel tax, pushing against ‘flight shaming’ wave it created

By
Nino Paoli
Nino Paoli
Former News Fellow
Down Arrow Button Icon
By
Nino Paoli
Nino Paoli
Former News Fellow
Down Arrow Button Icon
July 2, 2025, 6:13 AM ET
Passengers are silhouetted in front of SAS planes as they stand tin the departure hall at Arlanda airport, Stockholm, Sweden, on July 4, 2022 after it became clear that 900 pilots of Scandinavian airline SAS would be taken out on strike.
Since the inception of the tax, Sweden has seen a steady decrease in air traffic, particularly to the country’s rural airports.Photo by -/TT News Agency/TT NYHETSBYRÅN/AFP via Getty Images
  • Sweden reversed its air travel tax policy that aimed to curb carbon emissions in 2018, during a time when “flight shaming” had been popularized by environmental activists like Greta Thunberg. Since its inception, domestic air travel has slumped—but the shift, effective July 1, has aviation industry leaders hopeful for future investments in sustainable technology.

Sweden is abandoning a tax on air travel six years after its introduction as the government looks to boost the country’s commercial aviation industry. 

Recommended Video

The government reversed the 2018 policy, effective July 1, that placed levies on airline tickets, depending on distance flown. The flip flop comes from a country that invented the Swedish term “flygskam,” or flight shame, during a pre-pandemic anti-air travel movement championed by environmental activist Greta Thunberg. Flight shame is a social crusade that discourages air travel because of its significant environmental impact, most notably its contribution to carbon emissions.

Since the inception of the tax, Sweden has seen a steady decrease in air traffic, particularly to the country’s rural airports. In September 2024, a center-right coalition, which depends on the support of far-right Sweden Democrats, presented a 2025 budget proposal that eliminated the tax.

“This will lead to lower prices for travellers and rising demand, boosting the competitiveness of airlines,” Sweden Democrats Member of Parliament Linda Lindberg said in a press conference reported by Reuters last year.

The Guardian reported the move is expected to cut ticket prices from Sweden by 80 kronor ($8.44 USD today) on European flights and 325 kronor ($34.28 USD today) on those outside Europe.

The government-owned airport network Swedavia AB, which operates 10 of Sweden’s busiest airports including ones in Stockholm and Gothenburg, saw a consecutive seven-month downtrend in passengers at their locations from September 2018 to March 2019, Bloomberg reported. A 2019 survey by the World Wildlife Fund found that 23% of Swedes held off from traveling by air in the previous year to reduce their climate impact. That number was up 6% from 2017.

At the same time, train travel passenger numbers jumped to a record 32 million in 2018. A majority of Swedes in 2018 supported the air tax, Stockholm’s newspaper Dagens Nyheter reported.

Since the policy came into effect in 2018, flights landing in Swedish airports dropped by more than 35%, according to aviation data firm Cirium, reported by Bloomberg. Irish airline Ryanair, which advertises cheap ticket fares, withdrew entirely from Sweden’s domestic market last year. 

Now, Swedish policymakers’ move to revive the country’s air travel market has given airlines hope for the future.

“The previous aviation tax did nothing to support the transition to reducing emissions,” International Air Transport Association Area Manager Catrin Mattsson wrote in a LinkedIn post. “With the tax abolished, instead of funds leaving the industry, they can be used for investments in Sustainable Aviation Fuel, new technologies, and innovations needed for the transition to net-zero CO2 emissions.”

“Sustainability remains a priority for Sweden, but the focus is now on reducing emissions rather than discouraging air travel,” Mattsson wrote.

But others don’t see the policy change as good news.

“The removal of the aviation tax is another example of the government’s stupid and counterproductive policies,” Sweden’s Green Party spokesperson told Bloomberg.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Nino PaoliFormer News Fellow

Nino Paoli is a former Dow Jones News Fund news fellow at Fortune.

See full bioRight Arrow Button Icon

Latest in Travel & Leisure

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Travel & Leisure

These experts made their careers grading travel credit cards and they say you’re being ripped off. It’s a $1.28 trillion crisis
Personal FinancePersonal Finance Evergreen
These experts made their careers grading travel credit cards and they say you’re being ripped off. It’s a $1.28 trillion crisis
By Catherina GioinoMay 9, 2026
42 minutes ago
Asia’s ultra-luxury Capella Hotels brand plans to double its portfolio by 2030, starting with Florence and Riyadh
Travel & LeisureHospitality
Asia’s ultra-luxury Capella Hotels brand plans to double its portfolio by 2030, starting with Florence and Riyadh
By Angelica AngMay 8, 2026
7 hours ago
Airfare is up 15%, gas is past $4, and SAP Concur data shows business travel is quietly breaking
Travel & Leisuregas prices
Airfare is up 15%, gas is past $4, and SAP Concur data shows business travel is quietly breaking
By Catherina GioinoMay 8, 2026
16 hours ago
golf
Commentarybooks
How playing golf alone can make you better at your job
By Gary BelskyMay 8, 2026
20 hours ago
Ryanair CEO Michael O'Leary
Travel & LeisureAviation
It’s always happy hour at the airport bar, but Ryanair’s CEO is calling for a crackdown on 6am tipples: ‘Who needs to be drinking beer at that time?’
By Tristan BoveMay 6, 2026
3 days ago
croatia
Travel & Leisuretourism
War in Iran has Croatia’s tourist hotspot wondering: will Dubrovnik host another 4 million visitors in 2026?
By Darko Bandic and The Associated PressMay 2, 2026
7 days ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
2 days ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
2 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
3 days ago
Current price of oil as of May 8, 2026
Personal Finance
Current price of oil as of May 8, 2026
By Joseph HostetlerMay 8, 2026
19 hours ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
2 days ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.