• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Personal Financeinvesting advice

The S&P is back to record highs—proving yet again the wisdom of a buy and hold strategy

Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
July 1, 2025, 9:27 AM ET
"Successful investing involves discipline and focusing on your long-term goals, not reacting to the constant noise and the crisis of the day."
"Successful investing involves discipline and focusing on your long-term goals, not reacting to the constant noise and the crisis of the day."Michael M. Santiago—Getty Images

It’s been a chaotic quarter for the U.S. stock market. In April, indices approached bear market-territory, while economic turmoil roiled bonds and sunk the U.S. dollar. The quarter ended, though, on a dramatically different note as the S&P 500 closed at record highs in each of the past two sessions, reflecting soaring confidence by investors.

Recommended Video

While the highs can feel like nirvana for investors after the recent uncertainty, financial planners say it’s business as usual for them and their clients. They happen often, and are a feature of a healthy market and a growing economy.

“All time highs are exciting, but expected in a growing stock market. It’s like saying once per summer that my tree hit a new all-time high,” says Robert Persichitte, a Colorado-based certified financial planner (CFP). “In fact, more than 25% of the time, monthly closing market levels are new all-time highs.”

What the new highs do show is how important it is to keep calm during times of turmoil. Those who pulled back their investments in April, when the market was tanking and emotions were high, may be missing out on all of the gains now.

As Fortune wrote then, most gains are made in just a few days every year. That means that selling stocks then or pausing contributions and then trying to time your way back in will prove a bad strategy 99% of the time. In fact, 78% of the stock market’s best days occur during a bear market or the first two months of a bull market, according to Hartford Funds, an investment management company. You don’t want to miss them.

“If you missed the market’s 10 best days over the past 30 years, your returns would have been cut in half,” Hartford Funds writes. “And missing the best 30 days would have reduced your returns by an astonishing 83%.”

That said, there are some things investors can do now that the stock market is on less shaky ground, says Marcos Segrera, Florida-based CFP, including reviewing their overall financial plan and overall diversification. Peak volatility is the worst time to make any changes to your investment plan, but now could be a good time to review your holdings.

“Assess your geographic exposure. Check your percentage in U.S. stocks versus stocks outside the U.S. to ensure you remain globally diversified,” says Segrera. “It’s not about timing the market, but ensuring your portfolio is aligned with your long-term goals.”

Though diversification has always been important, it’s becoming an even bigger focus for many U.S. investors now, financial planners say. It’s the best hedge against uncertainty, especially when domestic policy in the U.S. is as chaotic as it has been the past few months. Having international holdings can ease anxiety.

More importantly, remember that while the market’s current valuation is a needed reprieve after the recent anxiety-inducing plunges, it means very little about future investment returns. The market will fall again, and inevitably hit another all-time high. And then another after that.

“There will always be a ‘crisis du jour.’ Whether it’s inflation, elections, or geopolitical tensions, there is always a headline that can cause anxiety,” says Segrera. “Successful investing involves discipline and focusing on your long-term goals, not reacting to the constant noise and the crisis of the day.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Alicia Adamczyk
By Alicia AdamczykSenior Writer
LinkedIn iconTwitter icon

Alicia Adamczyk is a former New York City-based senior writer at Fortune, covering personal finance, investing, and retirement.

See full bioRight Arrow Button Icon

Latest in Personal Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Personal Finance

These experts made their careers grading travel credit cards and they say you’re being ripped off. It’s a $1.28 trillion crisis
Personal FinancePersonal Finance Evergreen
These experts made their careers grading travel credit cards and they say you’re being ripped off. It’s a $1.28 trillion crisis
By Catherina GioinoMay 9, 2026
12 hours ago
Top CD rates from major banks May 8, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Friday 1: Top CD rates from major banks on May 8, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerMay 8, 2026
1 day ago
Current price of Ethereum for May 8, 2026
Personal FinanceEthereum
Current price of Ethereum for May 8, 2026
By Joseph HostetlerMay 8, 2026
1 day ago
Current price of Bitcoin for May 8, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for May 8, 2026
By Joseph HostetlerMay 8, 2026
1 day ago
Current price of gold as of May 8, 2026
Personal Financegold prices
Current price of gold as of May 8, 2026
By Danny BakstMay 8, 2026
1 day ago
Current price of oil as of May 8, 2026
Personal FinanceOil
Current price of oil as of May 8, 2026
By Joseph HostetlerMay 8, 2026
1 day ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
2 days ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
2 days ago
Current price of oil as of May 8, 2026
Personal Finance
Current price of oil as of May 8, 2026
By Joseph HostetlerMay 8, 2026
1 day ago
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
Energy
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
By Sasha RogelbergMay 8, 2026
1 day ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.