- The Trump Media & Technology Group (TMTG) filed an S-1 with the Securities and Exchange Commission for a Bitcoin ETF. The ETF will be managed under TMTG’s fintech brand, Truth.Fi, with the help of its existing financial partner Yorkville Advisors and Crypto.com.
The Trump Media & Technology Group continues its headfirst foray into the crypto world.
On Thursday, TMTG, the parent company of Truth Social, announced it had begun the process of registering a Bitcoin ETF with the Securities and Exchange Commission. The ETF will operate under TMTG’s fintech arm, Truth.Fi. Its official name will be the Truth Social Bitcoin ETF.
What started as a small social media company with its flagship Truth Social product is quickly becoming a digital juggernaut with diverse businesses that also include a streaming product and a burgeoning fintech platform. Since the start of the year, TMTG has been formalizing its efforts to become a player in online finance and crypto.
The latter in particular has attracted new and profound interest from President Donald Trump, who was TMTG’s largest shareholder. (Before retaking office, Trump placed his TMTG shares in a trust controlled by his son Donald Trump Jr., who is on the company’s board.) Once a crypto skeptic, Trump has changed his tune, becoming a believer in digital currencies.
Truth.Fi’s new Bitcoin ETF will be launched in conjunction with two of TMTG’s existing financial partners: Yorkville Advisors and Crypto.com, according to an S-1 filing submitted to the SEC. Yorkville Advisors, a small financial firm that has been engaged in several financial transactions with TMTG since last July, will sponsor the ETF. Meanwhile, Crypto.com will serve as the custodian for the assets in the ETF, meaning it will safeguard them in a designated account.
TMTG, Yorkville, and Crypto.com did not respond to Fortune‘s requests for comment.
The new Bitcoin ETF will trade on the NYSE Arca, an exchange based in Chicago that was created in 2006 from a merger between the NYSE and Arca.
The ETF launch is not TMTG’s first Bitcoin-related move. Last month, Truth.Fi announced it had raised $2.5 billion toward its own Bitcoin reserve. Funding came from roughly 50 institutional investors, according to TMTG. The transaction would place Bitcoin directly on the publicly traded TMTG’s balance sheet. TMTG already had a strong balance sheet with roughly $759 million in cash and cash equivalents.
TMTG CEO Devin Nunes called Bitcoin an “apex instrument of financial freedom.” He framed the move as part of TMTG’s effort to build a diversified portfolio of digital assets, which already included its various business segments like streaming and social media.
“It’s a big step forward in the company’s plans to evolve into a holding company by acquiring additional profit-generating, crown jewel assets consistent with America First principles,” Nunes said in a statement announcing TMTG’s Bitcoin treasury.
The idea of strategic cryptocurrency reserves is also gaining traction in the public sector thanks to Trump. In March, the president signed an executive order to create both a Strategic Bitcoin Reserve and a U.S. Digital Asset Stockpile that would be owned by the Treasury Department.
