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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

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He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

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Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
NewslettersFortune CHRO

CHROs love flexible work options almost as much as their employees

Brit Morse
By
Brit Morse
Brit Morse
Leadership Reporter
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Brit Morse
By
Brit Morse
Brit Morse
Leadership Reporter
Down Arrow Button Icon
June 5, 2025, 8:19 AM ET
Woman sitting on a desk using a laptop computer while working from home.
Top HR leaders say they’re gaining power in the C-suite, and using it to advocate for more flexible work policies.Getty Images
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CEOs have been struggling for years to bring workers back into the office, arguing it’s better for connection and productivity. CHROs are often tasked with carrying out that duty, but many disagree with the premise entirely. 

Most (81%) of CHROs say eliminating long commutes would positively impact worker performance, according to a new report from International Workplace Group (IWG), a provider of offices and co-working spaces. Another 67% say it would improve employee wellbeing. On the flip side, 83% say that if their company reduced flexibility, it would be detrimental to the company, including its ability to attract new talent. And around 86% say these policies are one of the most in-demand benefits for job candidates. 

Workplace surveys have consistently shown that employees value the ability to work remotely. One recent study from Mercer Marsh Benefits found that flexibility ranked as the number one desired benefit across all generations, above medical and educational benefits, as well as upskilling opportunities. 

CHROs, of course, have limited power within their companies, and their ability to make real change is largely dependent on their relationship with their CEO and other members of the executive team. But as the role of CHRO continues to gain more power—the study notes that 89% of HR leaders in the U.S. say their role has more influence than ever—these leaders might find more opportunities to push for the policies they prize the most. 

“By embracing flexible working models, companies can unlock greater productivity, attract and retain top talent, and ultimately build a happier workforce,” Mark Dixon, CEO of International Workplace Group, wrote in a statement accompanying the report. CHROs, he adds, are “at the forefront of this transformation.”

Brit Morse
brit.morse@fortune.com

Around the Table

A round-up of the most important HR headlines.

President Trump has doubled the rate on foreign metals to 50%, saying the previous levies weren’t high enough to help the industry. New York Times

Photos are appearing on social media showing sharp price increases at stores like Walmart and Target, and workers may be behind it. Business Insider

Employees are increasingly expected to up their productivity, and companies are mandating they do it by incorporating AI into their day-to-day tasks. Washington Post

Watercooler

Everything you need to know from Fortune.

Consequences. The Labor Department has cut back on the inflation data it collects because of the Trump administration’s hiring freeze, raising concerns about accuracy. —Christopher Rugaber and the Associated Press

Going all in. Jefferies CEO Rich Handler says young professionals, including interns, should treat entry-level gigs as their full-time career. —Emma Burleigh

An unconventional approach. This CEO fired managers and held staff brainstorms as part of a turnaround plan that led to a 600% share price jump. —Ryan Hogg

This is the web version of Fortune CHRO, a newsletter focusing on helping HR executives navigate the needs of the workplace. Sign up to get it delivered free to your inbox.
About the Author
Brit Morse
By Brit MorseLeadership Reporter
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Brit Morse is a former Leadership reporter at Fortune, covering workplace trends and the C-suite. She also writes CHRO Daily, Fortune’s flagship newsletter for HR professionals and corporate leaders.

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