• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
NewslettersFortune Tech

When Tim Cook walks a Trump tightrope

Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm; author, Fortune Tech
Down Arrow Button Icon
Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm; author, Fortune Tech
Down Arrow Button Icon
May 27, 2025, 6:47 AM ET
Updated May 27, 2025, 6:47 AM ET
Apple CEO Tim Cook during the 60th presidential inauguration in Washington, D.C. on Jan. 20, 2025. (Photo: Kevin Lamarque/Reuters/Bloomberg/Getty Images)
Kevin Lamarque/Reuters/Bloomberg/Getty Images)
Add Fortune on Google for similar content.

Good morning. And hey, be honest: Do I look cute in this pic?

Recommended Video

A new Washington Post report details how some people are asking AI chatbots whether they’re attractive or not. Then they’re asking the chatbots to—gulp—recommend remedies.

Some users engage in the practice with the perception that the AI is objective. (We know it’s not.) Others do it to get a second opinion…or perhaps a Simon Cowell-style roast.

But with chatbots reflecting the data they’re trained on—the flawed data of the flawed humans who generated it—I can’t help but wonder if there isn’t a better disclaimer than “it can make mistakes.” Because something like this isn’t a matter of accuracy.

By the way: In the interest of science, I uploaded a photo of myself to three different chatbots. All outwardly professed to keep things respectful and constructive; only two dared to assess me—and offered Style 101 generalisms as solutions. Your job’s safe for now, Cowell. —Andrew Nusca

Want to send thoughts or suggestions to Fortune Tech? Drop a line here.

Apple CEO criticized after skipping Trump's Middle East trip

Apple CEO Tim Cook during the 60th presidential inauguration in Washington, D.C. on Jan. 20, 2025. (Photo: Kevin Lamarque/Reuters/Bloomberg/Getty Images)
Apple CEO Tim Cook during the 60th presidential inauguration in Washington, D.C. on Jan. 20, 2025. (Photo: Kevin Lamarque/Reuters/Bloomberg/Getty Images)
Kevin Lamarque/Reuters/Bloomberg/Getty Images)

President Trump had hoped to get some of the biggest U.S. tech CEOs to join him on his recent jaunt to the Middle East, where he announced big plans for AI investments.

Tim Cook didn’t bite, according to a new New York Times report—and it didn’t take long before the Apple chief executive drew Trump’s public ire.

“I mean, Tim Cook isn’t here but you are,” Trump said to Nvidia CEO Jensen Huang at a Riyadh event attended by OpenAI’s Sam Altman and AMD’s Lisa Su. 

Later, in Qatar, Trump mentioned that he “had a little problem with Tim Cook,” criticizing Apple’s investments in expanding its assembly operations in India.

By the end of the week, Trump published a social media post threatening tariffs of 25% on iPhones made anywhere except the United States.

Cook deftly managed his relationship with Trump through the president’s first term. Trump described the Apple CEO as a “great executive” even as Cook pushed back on some of Trump’s policies.

Things aren’t going so well during Trump’s second term. 

Can Cook find middle ground when the President of the United States wants to immediately reshore the single biggest business Apple has? Stay tuned. —AN

EU regulators say Shein isn’t treating shoppers properly

The hits keep coming for Chinese e-commerce giant Shein.

Still licking its wounds from the outbreak of the China-U.S. trade war, Shein is now in the crosshairs of European Union regulators who say the company’s sales tactics run afoul of the law.

EU watchdogs say Shein has violated rules against false discounts, deceptive product labels, misleading information, and website designs that pressure shoppers to complete purchases. 

It’s also in hot water for sustainability claims that are allegedly misleading and a customer service department that’s allegedly difficult to reach. (Shein said it’s committed to compliance.)

Like the U.S., the EU has considered imposing fees on low-value packages imported into the bloc—a step that could hurt the low-cost business models of retailers Shein, Temu, and others. 

EU regulators are also concerned about the safety of items from the companies as well as the lack of data about them.

Shein has about a month to respond to the regulators; if it fails to address their concerns, it could be fined. —AN

Meta’s AI challenge: Reverse the brain drain

Fun fact: Just three of the 14 authors credited on the pioneering 2023 research paper that introduced Meta’s “Llama” AI models remain at the company.

That revelation comes courtesy of a Business Insider report about the brain drain underway at the parent company of Facebook, Instagram, and WhatsApp. 

According to BI, research scientist Hugo Touvron, research engineer Xavier Martinet, and technical program leader Faisal Azhar still retain Meta IDs. 

But their colleagues have left for AI rivals like Mistral (the Paris startup partly founded by Meta vets Guillaume Lample and Timothée Lacroix); Anthropic; Cohere; Google DeepMind; Kyutai; Microsoft; and Mira Murati’s Thinking Machines Lab.

Meta has laid off thousands of employees in a bid to focus its efforts on the AI race, spending eye-watering amounts of capital—as much as $72 billion this year alone—on technical infrastructure and talent.

But there’s plenty of work still to be done. 

The head of the Fundamental AI Research Group (FAIR) at Meta, Joelle Pineau, said last month that she would step down. Llama 4, the company’s latest AI release, has been poorly received. And Meta’s largest-ever AI model, dubbed “Behemoth,” is reportedly delayed.

Meta CEO Mark Zuckerberg disrupted his company’s operations to go all in on AI last year; now he just needs to create stability to allow people to get to work. —AN

More tech

—A U.S.-Japan sovereign fund? SoftBank’s Masayoshi Son made his pitch for U.S. tech infrastructure.

—Voice AI attracts dollars. VC investment in voice AI startups serving call centers rose 7X, to $2.1 billion, in two years’ time.

—OpenAI makes moves in South Korea. Legal entity? Check. Seoul office? Double check.

—JioHotstar ascendant. The subscriber base for the India streamer, partly owned by Disney, now totals 280 million, driven by pro cricket.

—Meituan beats estimates. The Beijing food delivery giant reported Q1 revenue up 18.1%, to about $12.1 billion, as it looks beyond China.

—Apple’s new “Solarium” interface. The likely centerpiece of the company’s upcoming developer conference.

—Singapore “scamdemic.” Scam victims in the city-state lost $858 million last year, up 70% from the year prior.

—Xiaomi’s self-developed chip. It’s finally here and called the Xring O1.

Endstop triggered

A meme featuring a surprised Rick Hatchett from season 3 of "The White Lotus" with the caption, "When Tesla workers read that Elon Musk is 'back to spending 24/7 at work'"

This is the web version of Fortune Tech, a daily newsletter breaking down the biggest players and stories shaping the future. Sign up to get it delivered free to your inbox.
About the Author
Andrew Nusca
By Andrew NuscaEditorial Director, Brainstorm; author, Fortune Tech
Instagram iconLinkedIn iconTwitter icon

Andrew Nusca is the editorial director of Brainstorm, Fortune's innovation-obsessed community and event series. He also authors Fortune Tech, Fortune’s flagship tech newsletter.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

What Marianne Lake’s exit from the race to succeed Jamie Dimon at JPMorgan tells us about women’s leadership
NewslettersMPW Daily
What Marianne Lake’s exit from the race to succeed Jamie Dimon at JPMorgan tells us about women’s leadership
By Emma HinchliffeJune 26, 2026
15 hours ago
Exclusive: Framework Ventures raises $400 million for fourth fund as firm expands beyond crypto
NewslettersTerm Sheet
Exclusive: Framework Ventures raises $400 million for fourth fund as firm expands beyond crypto
By Ben WeissJune 26, 2026
17 hours ago
MacBook Neo laptop computers during an Apple event in New York on Wednesday, March 4, 2026. (Photo: Adam Gray/Bloomberg/Getty Images)
NewslettersFortune Tech
Apple loses its iron grip on pricing power
By Andrew NuscaJune 26, 2026
18 hours ago
Two former governors launch a bipartisan coalition to confront the coming AI jobs shock
NewslettersCEO Daily
Two former governors launch a bipartisan coalition to confront the coming AI jobs shock
By Diane BradyJune 26, 2026
18 hours ago
Exclusive: Hera raises $27 million to tackle the unpaid caregiving that falls on daughters of the sandwich generation
NewslettersMPW Daily
Exclusive: Hera raises $27 million to tackle the unpaid caregiving that falls on daughters of the sandwich generation
By Emma HinchliffeJune 25, 2026
1 day ago
VivaTech entrance in Paris.
NewslettersEye on AI
Europe’s AI wake-up call: Cybersecurity threats, sovereignty fears, and a growing demand for ROI dominated VivaTech
By Beatrice NolanJune 25, 2026
2 days ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
2 days ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
3 days ago
Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
Economy
Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
By Nick LichtenbergJune 26, 2026
21 hours ago
The bond market knows something about the $39 trillion national debt that Washington doesn’t
Economy
The bond market knows something about the $39 trillion national debt that Washington doesn’t
By Eva RoytburgJune 25, 2026
1 day ago
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
Economy
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
By Tristan BoveJune 25, 2026
1 day ago
The richest 20% are the only ones powering the U.S. economy, says top economist, but their prospects are entirely reliant on teetering stock prices
Economy
The richest 20% are the only ones powering the U.S. economy, says top economist, but their prospects are entirely reliant on teetering stock prices
By Eleanor PringleJune 26, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.