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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

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He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

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Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing
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Cultural context is key to understanding the changes happening for women in Saudi Arabia

Diane Brady
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Diane Brady
Diane Brady
Executive Editorial Director
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Diane Brady
By
Diane Brady
Diane Brady
Executive Editorial Director
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May 21, 2025, 5:17 AM ET
H.E. Dr. Hala bint Mazyad Al-Tuwaijri talks at the MPW SPOTLIGHT
H.E. Dr. Hala bint Mazyad Al-Tuwaijri talks at the MPW SPOTLIGHTAmal Alhasan—Getty Images for Fortune Media
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  • In today’s CEO Daily: Diane Brady on the opportunities and challenges facing women in Saudi Arabia.
  • The big story: Elon Musk reaffirms his commitment to Tesla.
  • The markets: Trump tariffs hit Japan.
  • Analyst notes from Oxford Economics and Pantheon.
  • Plus: All the news and watercooler chat from Fortune.

Good morning again from Riyadh, where Goldman Sachs Wealth Management CIO Sharmin Mossavar-Rahmani said yesterday that she’s noticed emotions having an outsized impact on investment strategy, with a growing behavioral divide between Republicans and Democrats.

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As Republicans invest, Democrats hold back—sometimes within the same family. Call your advisor.

There’s also an emotional component to the Fortune Most Powerful Women International Summit that wraps up here today. Change is coming fast and furious to the ancient culture of Saudi Arabia, and that’s unlocking opportunities and some challenges that few ever expected to see.

I’m meeting many women in leadership roles that didn’t exist a few years ago or were always held by men. They’re eager to find partners, role models and friends.

The speed has surprised Lubna Olayan, a 12-time MPW honoree who’s broken barriers throughout her career: “I truly wasn’t expecting that we would be where we are.”

H.E. Dr. Hala Al-Tuwaijri, the first woman to lead the Saudi Arabia Human Rights Commission, illuminated the importance of understanding cultural context. “We received a lot of harsh criticism on segregating schools but actually those of us who come from this part of the world know that if schools were mixed, many conservative families would not have sent their girls to school in the first place. Many of the educated women you see today, including myself, would not be sitting here because our families back then would not have accepted the fact that we’ll be sitting next to boys in high schools.”

That’s food for thought. So, too, is the interactive art installation at the summit. Designed by artist and entrepreneur Caroline Ghosn, who also created the Burning Man 2024 temple, it’s a prism on which attendees have written nuggets of wisdom.

Wisdom was certainly on display as Fortune editor in chief Alyson Shontell interviewed Julie Sweet, chair and CEO of Accenture and #2 on Fortune’s 2025 list of the 100 Most Powerful Women in Business. “When I joined Accenture in 2010 as the general counsel, I didn’t know what a CIO [chief information officer] was. I came from a law firm. We didn’t have such a thing. We didn’t use technology. I’m old enough to remember when we didn’t have the internet. I share with you where I was in 2010 because anyone can learn these skills. At 42, most of the skills that matter today I didn’t have. Fifteen years later, I have them.”

More news below.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

TOP NEWS

Diagnosing UnitedHealth Group

Earlier this month, UnitedHealth Group announced that CEO Andrew Witty would step down for personal reasons just weeks after the company announced shockingly poor Q1 earnings. In a new feature, Fortune’s Geoff Colvin uncovers the insurance group’s downhill trajectory.

Amazon’s supply chain expert

Fortune recently sat down with Udit Madan, a senior vice president at Amazon and a supply chain expert who’s helping the e-commerce giant navigate uncertain trade conditions. Read more about the lessons he learned during the COVID pandemic and how they’ve trained for supply chain disruptions here.

Musk on Doge and Tesla

Elon Musk made a virtual appearance at the Qatar Economic Forum on Tuesday and maintained that he is merely “an advisor” to the federal government as a member of the Department of Government Efficiency. The Tesla CEO also stated that, starting this month, he’d devote more time to his job atop the EV maker.

US chip export controls 'a failure’

Nvidia CEO Jensen Huang blasts U.S. export controls over the sale of its AI chips to China.

Fortune 500 Power Move

Bath and Body Works (No. 481) appointed Daniel Heaf as the company’s new CEO, effective immediately. Heaf previously served as chief transformation and strategy officer at Nike and succeeded Gina Boswell, who took a leave of absence in March to undergo surgery.

Every Friday morning, the weekly Fortune 500 Power Moves column tracks Fortune 500 company C-suite shifts—see the most recent edition. 

The markets

  • The S&P 500 fell 0.4% Tuesday. The index is up 1% YTD. 
  • S&P futures traded down 0.6% this morning, premarket. 
  • The Stoxx Europe 600 was down 0.3% in early trading. 
  • Asia was up (mostly): Japan was down 0.6%. Hong Kong rose 0.6%. Shanghai was up 0.2% and India’s Nifty 50 was up 0.4%. 
  • The 'Magnificent 7' all fell Tuesday, except for Tesla, which rose 0.5% after Elon Musk said he expected to still be in charge in five years.
  • Bitcoin was sitting above $106,000 this morning.

From the analysts 

  • Pantheon on May jobs: Homebase data signal a 150K rise in May private payrolls, matching the average of the last three months......But its skew towards hospitality means it is a poor overall indicator; others have a better track record. Major consumer confidence surveys have diverged markedly; we suspect political bias is the problem.
  • Oxford Economics on student loan policy change: The end of student debt forbearance, and the resumption of collection efforts on delinquent loans, will have a minimal impact on overall consumer spending. “Although it doesn't warrant a change to our near-term forecast, it does lend some downside risk,” wrote Grace Zwemmer, Associate Economist at Oxford Economics, and author of the report.

Around the watercooler

Accenture CEO: ‘If your dreams don’t scare you, they’re not big enough’—and she has the motto on a plaque in her home by Orianna Rosa Royle 

World Economic Forum says it will take 100 years to achieve global gender parity—investment titan Lubna Olayan says we ‘cannot afford’ to wait that long by Eleanor Pringle

Ray Dalio says the risks from U.S. credit downgrade ‘are greater than the rating agencies are conveying’ by Paolo Confino

Google pushes AI deeper into its empire of search, shopping, and work products at its developer conference by Sharon Goldman

CEO Daily is compiled and edited by Joey Abrams and Massimo Marioni.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Author
Diane Brady
By Diane BradyExecutive Editorial Director
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Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

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