• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Personal FinanceWealth

6 moves wealthy investors are making to ride out the market turmoil

Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
April 24, 2025, 5:00 AM ET
High-net-worth investors are sticking to their long-term plans—while looking for opportunities amid the chaos.
High-net-worth investors are sticking to their long-term plans—while looking for opportunities amid the chaos.Maskot—Getty Images

Common investing wisdom says you should stay put when markets are as rocky as they have been amid the tariff-induced downturn of the past few weeks. But some wealthy investors are looking for opportunities in the chaos, while stress-testing their current asset allocations and ensuring it aligns with their risk tolerance.

Recommended Video

According to Denise McClain, a financial advisor and director at Hirtle Callaghan who works with high-net-worth families, her clients generally take a wait-and-see approach when stocks start sliding. “We called a lot of people when the volatility started, and they feel locked into their plan,” McClain tells Fortune. “That’s really important.”

At the same time, there are a few strategic moves they are also making to take advantage of the times, McClain says. Here are six strategies to consider now.

1. Seize on gift and estate opportunities

Though no investor has a crystal ball, now is an ideal time to look for well-priced opportunities, says McClain. Downturns offer unique leverage, especially for gift and estate planning purposes.

For those already planning on gifting money to children or grandchildren or funding a trust, a down market means lower valuations, which “could be an opportunity to make some additional gifts,” like to a trust or 529 account. This could be an especially prudent decision, as the lifetime gift and estate tax exemption could be reduced at the end of the year, depending on what happens with the Republican tax bill.

“Grandparents … they want to give money to their grandchildren anyway, then they might just accelerate that and put it in trust now, as opposed to put it in trust when they pass,” she says.

One other consideration is to max out retirement accounts now, before the end of the year, if possible. If the market rebounds before then, they’ll doubly benefit from the upswing.

2. Increase your cash cushion

Wealthy investors often have a sizable cash cushion. But volatility can make even the most experienced investor nervous, which is why McClain advises clients to check their cash pile in times like these.

In the event of a recession, advisors say it’s good practice to have at least six months of expenses saved in cash. But when things get really unsettling, some people prefer to have more, says McClain. Given the Trump administration has signaled it desires a reworking of the world economic order, it is likely job losses could follow (indeed, some companies have already started layoffs in response to Trump’s tariff actions).

That said, this doesn’t mean selling other positions now to attain it; that would lock in losses and potentially leave you worse off in the long term. Instead, investors can make a concerted effort to sock away a little more cash now. And in the event that you feel you have more than enough cash on hand, now could be a strategic time to deploy some of it, McClain says.

“If they’ve got something coming up, we can take a look at their portfolios, but we’re not selling off and going to cash,” she says.

3. Roth IRA conversions

Down markets are also a good opportunity for Roth IRA conversions. This involves paying taxes on the contributions now, but it also means tax-free growth for life, assuming the other IRA withdrawal rules are followed. Another benefit of a Roth IRA compared to a traditional IRA: There are no lifetime required minimum distributions, or RMDs—the requirement that you cash out a certain portion of your retirement account after a certain age. That means it benefits not only you, but potentially your heirs.

And because you’ve already paid tax on the contributions, you can withdraw them (not gains, though) at any time for any reason, without incurring a penalty. You don’t need to convert the entire IRA, says McClain. It may make more sense to convert just a piece of it and pay the taxes on that this year, and then convert more later on as needed.

“Then you’re paying the tax at that lower dollar amount, and then it goes into a Roth that can grow tax-free for the long haul,” she says.

It’s the same with a backdoor Roth strategy, or contributing to a traditional IRA and then immediately converting to a Roth. This is used by wealthy individuals who can’t technically contribute to a Roth outright. “Those aren’t long-term planning things that people have to work really hard to do. They’re kind of immediate things that they could take advantage of, that can be really helpful in volatile markets,” she says.

4. Tax-loss harvesting

Periods of volatility present an ideal opportunity for tax-loss harvesting, or selling select investments from a brokerage account at a realized loss to lower or eliminate taxes on other realized gains. That could be gains from other stocks, real estate, or business sales.

Used strategically, investors can offset capital gains or even reduce taxable income by up to $3,000 per year. If you then reinvest in a similar asset, you can benefit from the eventual market recovery.

And if you still have unused losses after offsetting all of the gains and $3,000 in income, you can roll them over to other tax years indefinitely.

“Values are low, and you sell those at a loss, and you capture that loss that can offset gains in the future,” she says. “That’s a really beneficial thing to be looking at when the markets are down.”

5. Check 529 allocations

One of the best things to do during times of volatility is checking the asset allocation of investments to ensure they are in a place you are comfortable with. That’s especially the case with 529 accounts. These college-savings plans typically have shorter shelf lives than a retirement account, meaning a downturn can greatly impact how much parents are able to pull out for educational expenses.

That said, McClain notes that many parents often pick a target-date fund option for these investments, which automatically reduces stock exposure closer to the child’s graduation date. Checking the asset allocation now could give worried parents peace of mind. At the same time, if they have a customized asset allocation of their own choosing, they may want to rethink it depending on when they need the cash.

“If you have a 3-year-old who has a 529 plan, it’s probably going to be invested in all equities,” she says. “Is that okay? They’re not needing it to go to college right away. They still have a runway.”

6. Play the long game

Overall, McClain says, clients are playing the long game. Few are changing up their strategies now, especially as it is far from clear where the White House’s policies will end up or what will happen as a result of that. Even the possibility of tax cuts is unknown for now.

With that in mind, the best thing for investors to do is stick to their financial plan.

“As long as people have a plan and they stay the course, that’s certainly what we recommend, and people have been okay with that,” she says. “We haven’t really had to talk anybody off the ledge.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Alicia Adamczyk
By Alicia AdamczykSenior Writer
LinkedIn iconTwitter icon

Alicia Adamczyk is a former New York City-based senior writer at Fortune, covering personal finance, investing, and retirement.

See full bioRight Arrow Button Icon

Latest in Personal Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Personal Finance

Personal FinanceGold
How to sell gold and silver: Tax implications and what you should know
By Joseph HostetlerMarch 25, 2026
54 minutes ago
jeremy wacksman
Real EstateHousing
The median first-time homebuyer is now 40. Zillow’s CEO says don’t expect that to change anytime soon
By Jake AngeloMarch 25, 2026
5 hours ago
LawFood and drink
‘I want everybody to have enough food’: the scientist who made your packaged food safer just won the world’s most prestigious food prize
By The Associated Press and Hannah FingerhutMarch 25, 2026
5 hours ago
Personal Financegold prices
Current price of gold as of March 25, 2026
By Danny BakstMarch 25, 2026
8 hours ago
Current price of Ethereum for March 25, 2026
Personal FinanceEthereum
Current price of Ethereum for March 25, 2026
By Joseph HostetlerMarch 25, 2026
8 hours ago
Current price of Bitcoin for March 25, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for March 25, 2026
By Joseph HostetlerMarch 25, 2026
8 hours ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
1 day ago
Energy
Nobel laureate Paul Krugman calls it 'treason': $580 million in suspicious oil futures traded minutes before Trump's Iran reversal
By Fortune EditorsMarch 24, 2026
1 day ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
14 hours ago
Success
JPMorgan has started monitoring the keystrokes, video calls, and meetings of its junior investment bankers—and they say it's for employee well-being
By Fortune EditorsMarch 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.