• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersTerm Sheet

This VC firm is playing the long game with sports and fitness—and just added a new teammate

Allie Garfinkle
By
Allie Garfinkle
Allie Garfinkle
Term Sheet Editor
Down Arrow Button Icon
Allie Garfinkle
By
Allie Garfinkle
Allie Garfinkle
Term Sheet Editor
Down Arrow Button Icon
March 26, 2025, 7:55 AM ET
Marcus Stroud and Brett Brewer
Sequence Equity's Marcus Stroud and Brett Brewer. Sequence Equity

When Marcus Stroud met Brett Brewer at the 2024 Kauffman Fellows conference in Hollywood, neither of them knew what would happen next. 

Recommended Video

Brewer, a cofounder of MySpace and Los Angeles-based Crosscut Ventures, was immediately struck by Stroud.

“It just came through in an instant,” said Brewer. “This is someone who’s destined to do incredible things, and I want to be a part of it. I want to help, and I want to see it all happen.”

Stroud, who started investment firm Sequence Equity with former Princeton roommate Brandon Allen just two years prior—and already had something to show for it. 

Sequence’s mission was in some sense contrarian amid AI-mania—to invest primarily where technology meets sports, fitness, and human performance. Sequence’s first fund featured early investments in companies like fitness coaching platform Future (which has raised more than $100 million and recently merged Tom Brady’s Autograph), airline revenue management startup Kambr (acquired by Amadeus), strength training app Ladder (which in 2024 raised more than $100 million in funding), and wearables juggernaut Oura, last valued at $5.2 billion. 

Brewer was “blown away” by that first fund’s performance—and he and Stroud had an instant connection. 

Over the next six months, Brewer started working more and more with Stroud and the Sequence team. Ultimately, that meeting in Hollywood led to a turning point for Brewer and the firm—Brewer has now joined Sequence as managing partner, and the firm will now be based in LA, moving from Austin. 

“This next chapter isn’t about AUM or anything like that,” said Stroud, a former Princeton football player, referencing the acronym for assets under management. “It’s about the fact that sports, technology around human performance, it’s only become institutional in the last four or five years. So, how do we use our competitive advantage of having so much sector focus?”

The Sequence team is filled with former athletes and trainers. One Sequence investor, for example, was previously a strength coach for the NBA’s Chicago Bulls. And the firm has leaned on a multi-strategy approach. 

“We have our early stage venture strategy, which has gone really well and continues to do well,” said Stroud. “But we’re also going to be raising our private equity fund that focuses on sports teams, sports leagues.”

Spencer Rascoff—a Sequence LP, current Match Group CEO, and cofounder of Zillow—told Fortune via email that he believes Sequence has “built a clear edge in human performance and sports,” adding that the firm’s multi-strategy approach represents “a unique advantage that compounds over time.”

In Brewer’s opinion, he’s joining Sequence at an exceptionally good time for investing early, especially outside AI. 

“Unless you’re living in the pre-seed world, nobody really realizes that valuations are way down, so it’s actually a very good time to invest,” he said. “You’re not overpaying at that stage. That’s why, trust me, this 2025 and 2026 vintage will be incredible for seed and pre-seed funds…Five years from now, when there’s the next Oura, people will say: ‘My God, where did this company come from?’”

See you tomorrow,

Allie Garfinkle
X:
@agarfinks
Email: alexandra.garfinkle@fortune.com
Submit a deal for the Term Sheet newsletter here.

Nina Ajemian curated the deals section of today’s newsletter. Subscribe here.

VENTURE DEALS

- Nexthop AI, a Santa Clara, Calif.-based AI infrastructure developer for cloud companies, raised $110 million in funding. Lightspeed Venture Partners led the round and was joined by Kleiner Perkins, WestBridge Capital, Battery Ventures, and Emergent Ventures.

- Epicrispr Biotechnologies, a South San Francisco, Calif.-based neuromuscular diseases treatment developer, raised $68 million in Series B funding. Ally Bridge Group led the round and was joined by SOLVE FSHD and others.

- n8n, a Berlin-based workflow automation platform for technical teams, raised €55 million ($59.4 million) in Series B funding. Highland Europe led the round and was joined by HV Capital and existing investors Sequoia, Felicis, and Harpoon.

- Sunday, a Boulder-based lawn care products provider, raised $30 million in funding. S2G led the round and was joined by others.

- Silna Health, a New York City-based prior authorization, benefit checks, and eligibility verification AI-powered management solutions provider for the healthcare industry, raised $27 million in funding. Accel and Bain Capital Ventures led the $5 million seed round and were joined by Activant. Existing investors Accel and Bain Capital Ventures led the $22 million Series A round and were joined by existing investor Activant and angel investors.

- Dyna Robotics, a Redwood City, Calif.-based AI-powered robots developer, raised $23.5 million in seed funding. CRV and First Round Capital led the round and were joined by Sancus Capital, Umami Capital, Hardware Club, and others.

- Paid, a London-based business platform for AI agents, raised €10 million ($10.8 million) in pre-seed funding from EQT Ventures, Sequoia, and GTMFund.

- Sympera AI, a New York City-based agentic-AI platform for relationship managers in the banking sector, raised $10 million in seed funding from Nyca Partners and Viola Ventures.

- SplxAI, a Dover-based offensive AI security platform, raised $7 million in seed funding. LAUNCHub Ventures led the round and was joined by Rain Capital, Inovo, Runtime Ventures, and others.

- ai|coustics, a Berlin-based generative AI-powered audio reconstruction solution, raised €5 million ($5.4 million) in seed funding. Partech led the round and was joined by Acurio, Intuition, Arc Investors, existing investors Connect and FOV Ventures, and angel investors.

- Nace.AI, a Palo Alto-based precision enterprise AI models developer, raised $5 million in seed funding. General Catalyst led the round and was joined by .406 Ventures, MVP Ventures, and Coalition Partners.

- Voiceops, a New York City-based AI-powered phone call analysis and insights provider for marketing, raised $5 million in seed funding. Bonfire Ventures and Twelve Below led the round and were joined by Precursor Ventures, Not Boring Capital, Village Global, and others.

- Arlo, a New York City-based AI-powered health insurance provider for small and medium-sized businesses, raised $4 million in seed funding. Upfront Ventures led the round and was joined by 8VC and General Catalyst.

- Lumi AI, a Toronto-based enterprise resource planning data analytics platform for brands and retailers, raised $3.7 million in seed funding. AgFunder led the round and was joined by Forum Ventures, ADQ, Qora71, and angel investors.

- Iceberg Quantum, a Sydney-based quantum computing architecture company, raised $2 million AUD ($1.2 million) in pre-seed funding. Blackbird Ventures led the round and was joined by LocalGlobe.

PRIVATE EQUITY

- Silver Lake acquired Endeavor, a Beverly Hills-based sports and entertainment company, which will retain its majority stake in TKO. TKO and Endeavor have a combined total enterprise value of $25 billion.

- PSG Equity invested $280 million in Protecht, a Sydney-based governance, risk, and compliance solutions provider.

- Unified Health Services, a portfolio company of Reynolda Equity Partners, acquired Sunbelt Medical Financial, a Fort Lauderdale-based healthcare receivables management services provider. Financial terms were not disclosed.

OTHER

- Descartes Systems acquired 3GTMS, a Columbus-based transportation management solutions provider, for approximately $115 million in cash.

- Megalabs USA acquired Geologie, a New York City-based skin and hair care brand. Financial terms were not disclosed.

- NYDIG agreed to acquire the Bitcoin mining business of Crusoe, a Denver-based AI cloud infrastructure company. Financial terms were not disclosed.

IPOS

- Ategrity Specialty Insurance, a New York City-based insurance provider for small and medium-sized businesses, filed to go public on the NYSE. The company posted $344 million in revenue for the year ending Dec. 31, 2024. ZFSG backs the company.

- eToro Group, a Bnei Brak, Israel-based trading and investment platform, filed to go public on the Nasdaq. The company posted $12.6 billion in revenue for the year ending Dec. 31, 2024. Spark Capital, BRM Group, Andalusian Private Capital & Advisory, SBT, and CM Equities back the company.

PEOPLE

- Jump Capital, a Chicago-based venture capital firm, added Aqil Pasha as a vice president. Previously, he was at Venture Guides.

This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers in venture capital and private equity. Sign up for free.
About the Author
Allie Garfinkle
By Allie GarfinkleTerm Sheet Editor
LinkedIn iconTwitter icon

Allie Garfinkle is a senior writer and editor at Fortune, where she runs Term Sheet; leads coverage of private capital, investors, and startups; and co-chairs the Brainstorm conference series.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

How Jeffrey Epstein used elite institutions to maintain control over women
NewslettersMPW Daily
How Jeffrey Epstein used elite institutions to maintain control over women
By Emma HinchliffeMay 11, 2026
1 hour ago
Employees at the Montage International compete in a ping pong tournament in Deer Valley, Utah.
NewslettersFortune Workplace Innovation
Inside the high-stakes ping pong tournament designed to keep workers from quitting
By Kristin StollerMay 11, 2026
3 hours ago
What Microsoft’s new research tells CFOs about the ROI of AI
NewslettersCFO Daily
What Microsoft’s new research tells CFOs about the ROI of AI
By Sheryl EstradaMay 11, 2026
4 hours ago
Stablecoin disruptors want to vanquish Visa but face a tough task ahead
NewslettersFortune Crypto
Stablecoin disruptors want to vanquish Visa but face a tough task ahead
By Jeff John RobertsMay 11, 2026
4 hours ago
Why Amex’s CEO scrapped a bonus system that made executives compete for cash
C-SuiteNext to Lead
Why Amex’s CEO scrapped a bonus system that made executives compete for cash
By Ruth UmohMay 11, 2026
4 hours ago
The next test of leadership is how well you manage your AI agents
NewslettersCEO Daily
The next test of leadership is how well you manage your AI agents
By Diane BradyMay 11, 2026
6 hours ago

Most Popular

‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
1 day ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
1 day ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 days ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
2 days ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.