The world needs more financial advisors.
Hasan Malik, Edward Jones’s Chief Strategy Officer, doesn’t mean this as a philosophical statement, but a literal one.
“If you ask industry experts, financial advisors will fall in numbers over the next decade,” he told Fortune. “You already have a gap—the country needs 50,000 new [advisors]—and numbers are falling, so that advice gap is expanding.”
The advice gap—a reference to the growing gulf between people who could benefit from financial advice and those who actually receive it—is one of many slow but seismic changes that means we’re in a pivotal time for wealth management. Edward Jones, a Fortune 500 company, is looking to address a changing industry in part by investing.
Earlier this year, Edward Jones launched an in-house venture capital arm, Edward Jones Ventures. Some of its portfolio companies so far include life insurance fintech Porch Software, long-term care planning AI company Waterlily, estate advisory platform Vanilla, and family financial education platform Goalsetter.
Edward Jones Ventures is structured as a private partnership in which approximately 33,000 of Edward Jones’s 54,000 associates are limited partners—and several hundred are general partners who own the firm. General partners bear the risk, and returns accrue to the firm as a whole.
Despite its size—Edward Jones has more than 20,000 financial advisors across North America, and has $2.2 trillion in assets under management—the company’s venture arm is interested in investing in early stage companies.
“A lot of times VC firms or CVCs will say: ‘Hey, we want to invest in this investment thesis or help solve this need. Let’s look at the ten startups in front of us and we’ll try to pick the winner,’” said Malik. “We’ll say: ‘Hey, we have an entrepreneur that shares our values and our commitment to our clients and our financial advisors.’ Then, we’ll take what they’ve developed and mold it into something truly scalable. It’s an iterative exercise. They bring us something and we and our advisors help them mold into something that’s actually a gap in the market, increasing their chances of success.”
“We don’t expect you to have found product-market fit,” Malik added. “We will find you or help you find the product-market fit. We prefer to be design partners for these startups and founders.”
Malik hopes startup innovation will help wealth management adapt to rapid changes. The way he sees it, wealth management is undergoing multiple tectonic shifts. There’s the product side, where the pace of product and technology development is accelerating—at the same time, high-tech tools will help support and attract financial advisors at a time when they’re needed more than ever. Then there’s the growing advice gap, which ties into another reality that financial advice needs are becoming more complex.
“You know, 103 years ago, when Edward Jones was started by those forward thinkers, you could put all the tax regulations on one piece of paper, maybe a two-sided piece of paper,” said Malik. “Today, IRS code is tens of thousands of pages and, if you include all the notifications, it’s upwards of 50,000 pages…complexity is increasing, and that means you need more tools.”
See you tomorrow,
Allie Garfinkle
X: @agarfinks
Email: alexandra.garfinkle@fortune.com
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VENTURE DEALS
- Aescape, a New York City-based developer of AI-powered massage robots, raised $83 million in funding. Valor Equity Partners led the round and was joined by existing investor Alumni Ventures and others.
- SpecterOps, an Alexandria, Va.-based cyber security company, raised $75 million in Series B funding. Insight Partners led the round and was joined by Ansa Capital, M12, Ballistic Ventures, Decibel, and Cisco Investments.
- Zeitview, a Los Angeles, Calif.-based developer of inspection software for energy and infrastructure assets, raised $60 million in funding. Climate Investment led the round and was joined by Valor Equity Partners, Union Square Ventures, Upfront Ventures, Euclidean Capital, Energy Transition Ventures, Hearst Ventures, and Y Combinator.
- Grain, a Tel Aviv, Israel-based capital markets platform designed for microtransactions, raised $33 million in Series A funding. Bain Capital Ventures led the round and was joined by existing investors Aleph, Vessey Ventures, and Hanaco Ventures.
- Freed, a San Francisco-based AI-powered clinician tool, raised $30 million in Series A funding. Sequoia Capital led the round and was joined by Scale Venture Partners, Daniel Gross, Gokul Rajaram, and Ted Zagat.
- Flex, a Miami, Fla.-based financial platform designed for personal and business uses, raised $25 million in funding. Titanium Ventures led the round and was joined by Companyon Ventures, Florida Funders, MS&AD Ventures, AAF Management, and First Look Partners.
- Ataraxis AI, a New York City-based precision medicine company, raised $20.4 million in Series A funding. AIX Ventures led the round and was joined by Floating Point, Thiel Bio, Founders Fund, Bertelsmann Investments, Giant Ventures, Obvious Ventures, and angel investors.
- Epoch Biodesign, a London, U.K.-based producer of recycled plastics, raised £18.3 million ($23.6 million) in Series A funding. Extantia Capital led the round and was joined by Inditex, Lowercarbon Capital, Happiness Capital, Kibo Invest, Day One Ventures, and others.
- CaPow, a Be’er Sheva, Israel-based developer of a power delivery system for robotic fleets, raised $15 million in Series A funding. Toyota Ventures led the round and was joined by Elements VC and existing investors IL Ventures, Payton Planar Magnetics LTD., Mobilion, Doral Energy-Tech, and others.
- CoverForce, a New York City-based insurance infrastructure platform, raised $13 million in Series A funding. Insight Partners led the round and was joined by Nyca Partners.
- Ceramic.ai, a San Francisco-based generative AI model training for enterprises, raised $12 million in seed funding from NEA, IBM, Samsung Next, Earthshot Ventures, and Alumni Ventures.
- Uniti AI, a New York City-based developer of AI agents for the real estate industry, raised $4 million in seed funding. Prudence led the round and was joined by Alate Partners, Flex Capital, Observer Capital, and RE Angels.
PRIVATE EQUITY
- Airtron Heating & Air Conditioning, a portfolio company of Gamut Capital, acquired Sierra Air Conditioning, a Las Vegas, N.V.-based HVAC company, and Silverado Mechanical LLC, a Las Vegas, N.V.-based home services company. Financial terms were not disclosed.
- Charlesbank Capital Partners took EMCORE, a Budd Lake, N.J.-based provider of navigation solutions to the aerospace and defense industry, private. Financial terms were not disclosed.
- Cleanova, a portfolio company of PX3 Partners, agreed to acquire Micronics Engineered Filtration Group, a Chattanooga, Tenn.-based manufacturer of filter media and industrial filtration systems. Financial terms were not disclosed.
- CoAdvantage, a Bradenton, Fla.-based employee services platform, and PrimePay, a Chester County, Pa.-based developer of payroll and human resources software, are merging. Both are portfolio companies of Aquiline. Financial terms were not disclosed.
- Cold Chain Technologies, backed by Aurora Capital Partners, acquired Global Cold Chain Solutions, a Melbourne, Australia-based cold chain solutions provider.
OTHER
- Gallagher (NYSE: AJG) agreed to acquire Woodruff Sawyer, a San Francisco-based insurance broker, for $1.2 billion.
FUNDS + FUNDS OF FUNDS
- Foundation Capital, a Palo Alto, Calif.-based venture capital firm, raised $600 million for its 11th fund focused on the fintech, enterprise, and crypto industries.
PEOPLE
- Intuitive Ventures, the corporate venture capital arm of Intuitive Surgical, hired Terri Burke as senior partner and Ross Jaffe as a venture advisor. Burke was previously with Epidarex Capital and Jaffe was previously with Brentwood Venture Capital.
