• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
NewslettersCFO Daily

Apple plans to hire 20,000 workers over the next four years but faces competition for AI talent

Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
February 25, 2025, 7:15 AM ET
Apple CEO Tim Cook speaking onstage
Apple CEO Tim Cook.Getty Images

Good morning. Apple’s CEO Tim Cook is planning to spend big on American innovation.

Recommended Video

The tech giant announced on Monday an investment of $500 billion in the U.S. over the next four years which will include projects such as a new server manufacturing facility in Houston slated to open in 2026 and a supplier academy in Michigan. Apple said it expected to hire about 20,000 workers during that time.

The company has made similar announcements in the past, including during President Donald Trump’s first term in 2018, in which he ultimately decided that the iPhone would be exempted from a list of tariffed goods. Also in 2021, under former President Biden, Apple said it would spend $430 billion over five years and hire 20,000 people.

Despite these initiatives, Apple currently builds the vast majority of iPhones and other products in China, where tariffs went into effect earlier this month. Monday’s investment announcement is Apple’s largest-ever spending commitment in the U.S. to date and suggests a more concerted push to change its manufacturing strategy—and win political concessions.

“I would not be surprised if Apple’s announcement about accelerating investment in the U.S. and hiring 20,000 U.S. employees is part of a deal to make the company exempt from the tariffs on goods imported from China,” Peter Cohan, associate professor of management practice at Babson College told me. 

Apple’s $500 billion figure likely includes “spending on R&D, data centers, the new manufacturing facility in Houston, supporting the supply chain, training, and original content, such as movies and shows for Apple TV+ service,” Wamsi Mohan, research analyst at Bank of America, wrote in a note on Monday. Mohan added that investment in “most of these categories was likely already on the roadmap for spending, however, Apple might have shifted part of the spending to the U.S.” Bank of America analysts do not expect a change to capital return plans, he said.

‘Hiring the right talent’

CFOs say finding the right tech talent is more important than ever. And research finds three of the top 10 biggest near-term risks for executives and board members revolve around labor and talent.

Apple plans to hire around 20,000 people who will be focused mostly on R&D, silicon engineering, software development, and AI and machine learning, the company said. 

“Competition for AI skills and expertise continues to ramp up,” said Tim Herbert, chief research officer at CompTIA Inc., a global IT training and certification vendor. “As companies across every sector of the economy pursue the talent to support their AI initiatives, inevitably there will be shortages, or, at a minimum, lengthier or more challenging recruiting efforts.” A CompTIA analysis of job posting data from Lightcast finds the volume of employer recruiting for dedicated AI roles, such as an AI engineer, approximately doubled year-over-year, Herbert said.

The AI spending race is on among Big Tech companies that will need top talent, like Meta which is speeding up the hiring process for machine learning engineers.  

Meanwhile, Cohan agreed that Apple will have to compete for talent. “So far Apple’s AI, such as Apple Intelligence, has been underwhelming, but they could change that by hiring the right talent and managing the process more effectively,” he said.

Cohan also added: “It may be that the pressure to hire so many talented people will convince the president to allow more H-1B visas so the talent can move to the U.S.”

Sheryl Estrada
sheryl.estrada@fortune.com

Leaderboard

Fortune 500 Power Moves

Ahmed Moghal was promoted to CFO of Baker Hughes Company (No. 161), effective immediately, the firm announced on Monday. Moghal most recently served as CFO of the industrial and energy technology business. Before that, he held senior positions in various business and corporate roles at the company. In this role, Moghal succeeds Nancy Buese, who, “by mutual agreement with the company,” ceased to serve as CFO, effective Feb. 24, according to the announcement. Buese held the CFO role since late 2022 and will become an adviser to the company before departing on April 30. 

Every Friday morning, the weekly Fortune 500 Power Moves column tracks Fortune 500 company C-suite shifts—see the most recent edition. 

More notable moves

Jessica Holscott was appointed CFO of Nielsen, a global audience measurement, data and analytics provider, effective Feb. 24. Most recently, Holscott was the CFO of Spotter, a creator-focused company. Before that, she served as CFO and EVP for Warner Media. Holscott also served as CFO and EVP for HBO. 

Andrew Gengos was named CFO of Terns Pharmaceuticals, Inc. (Nasdaq: TERN), a clinical-stage biopharmaceutical company, effective immediately. Most recently, Gengos served as CFO of Athira Pharma, Inc. Before that, he was chief business officer at Cyteir Therapeutics. In addition, Gengos held chief executive officer roles at ImmunoCellular Therapeutics and Neuraltus Pharmaceuticals. 

Big Deal

A new Resume Now survey reveals how post-election tensions can influence team dynamics and professional relationships. Ninety-one percent of employees surveyed report they have witnessed or experienced political clashes at work, and 51% actively avoid coworkers with differing views, according to the report.

Another key finding is political divisions are also affecting workplace relationships as 51% of respondents actively avoid collaborating with coworkers with opposing views. The report is based on a survey of more than 1,000 U.S. workers.

Going deeper

Deloitte’s “2025 M&A Trends Survey: A time to pivot,” explores what’s shaping dealmaking this year. Nearly three-quarters of corporate and private equity (PE) executives surveyed anticipate their average deal size or value to increase over the next 12 months, and 79% of corporate and 87% of PE leaders expect the volume of deals to grow larger in the coming year as well.

In the past two years, 88% of corporate respondents and 81% of PE respondents indicated they had made significant shifts in their deal-targeting strategies, according to the report. The leading shift for both corporations and PE firms involved narrowing focus on a smaller number of sectors.

Another finding is leaders across both corporate (54%) and PE (52%) continue to look to lending from nontraditional lenders to get deals done.

Overheard

“The essence of a high-performing team transcends merely avoiding pitfalls; it is fundamentally about envisioning and reaching our desired objectives.”

—Jennifer Van Buskirk, the EVP and GM of AT&T’s Mid-Markets business, writes in a Fortune opinion piece, titled “Beware of ‘intergalactic committees’—small, focused teams are the best way to get work done.”

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up for free.
About the Author
Sheryl Estrada
By Sheryl EstradaSenior Writer and author of CFO Daily
LinkedIn iconTwitter icon

Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

How the World Cup is a high-stakes stage for Big Tech’s AI push
NewslettersCIO Intelligence
How the World Cup is a high-stakes stage for Big Tech’s AI push
By John KellJune 10, 2026
4 hours ago
New York is going crazy for the Knicks in the NBA finals. Only one brand is advertising to women inside Madison Square Garden
NewslettersMPW Daily
New York is going crazy for the Knicks in the NBA finals. Only one brand is advertising to women inside Madison Square Garden
By Emma HinchliffeJune 10, 2026
6 hours ago
Businesswoman working at desk with laptop and documents in office
NewslettersCFO Daily
Finance teams can’t quit Excel. Workday wants to change that with AI
By Sheryl EstradaJune 10, 2026
11 hours ago
Health care’s AI dividend is real. The fight now is over who reaps the gains
NewslettersCEO Daily
Health care’s AI dividend is real. The fight now is over who reaps the gains
By Diane BradyJune 10, 2026
14 hours ago
JB Straubel, co-founder of Tesla and founder and CEO of Redwood Materials, speaking at Fortune Brainstorm Tech 2026 in Aspen, Colorado. (Photo: Michael Faas/Fortune)
NewslettersFortune Tech
Why China is outpacing the U.S. power grid
By Andrew NuscaJune 10, 2026
14 hours ago
Trump speaking into a mic.
NewslettersEye on AI
Should Americans get an equity stake in AI? Trump and progressive Democrats float public ownership of AI
By Beatrice NolanJune 9, 2026
1 day ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
1 day ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
Investing
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
By Eva RoytburgJune 9, 2026
1 day ago
Current price of silver as of Tuesday, June 9, 2026
Personal Finance
Current price of silver as of Tuesday, June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.