• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessParenting

Bill Gates uses the ‘love and logic’ parenting style with his children that his dad used to support him 

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
February 11, 2025, 10:10 AM ET
(L-R) Melinda Gates, Bill Gates, Microsoft Corp. chairman, William Gates Jr., and Mimi Gates, father and mother of Bill Gates
Bill Gates (second from left) pictured with his father, William Gates Sr., his mother, Mary Gates, and his then wife, Melinda French Gates.Neal Hamberg/Bloomberg - Getty Images
  • Billionaire tech titan Bill Gates said his father stuck to the “love and logic” parenting concept, one which worked so effectively he wanted to pass it on when parenting his own three children.

Microsoft cofounder and philanthropist Bill Gates knows he wasn’t an easy child to raise—in fact, he remembers telling a therapist: “I’m at war with my parents.”

And yet the tech titan never recalls his father, Bill Gates Sr., losing his temper.

Instead, the senior Gates used the “love and logic” parenting technique, which proved so effective that his billionaire son used it with his own three children.

The “love and logic” concept means parents set boundaries for their children without the use of threats or repeated warnings.

It also entails approaching a child—even if they are misbehaving—with empathy before addressing their bad behavior, and allowing the child to fix their own problems instead of handling it for them.

It was a concept Gates Sr. “very much believed in,” his now 69-year-old billionaire son told CNBC Make It in an interview released Monday.

“It was clear [to me] the world was a place that he had under control,” Gates said. “He was never panicked. He never had to show emotion or use emotion against me, even when I was being incredibly obstreperous.”

As a result, Gates Sr.’s parenting was always “calm and predictable”—even when Bill was battling his mom, Mary Maxwell Gates.

Gates’ mother tended to get more “worked up,” the entrepreneur added, often prompted by him misbehaving or not performing well at school.

Her frustration, in fact, spurred Gates forward—to the point of founding a tech startup with his childhood friend, Paul Allen.

“It’s something about my relationship with my mom that I really wanted to succeed so much that there wouldn’t even be a question [of her being] disappointed,” Gates added.

Microsoft—now worth more than $3 trillion—is partly the behemoth it is because Gates’ parents supported their son’s “natural predilection…and really pushed it forward,” Gates added.

Indeed, the parenting Gates received he wanted to pass forward to his own children—Phoebe, Rory, and Jennifer—he added.

Previously, the man worth $164 billion said a book called Parenting With Love and Logic was among his favorite books.

Explaining the choice in the New York Times, Gates wrote: “It has been an invaluable guide for both [his ex-wife Melinda French Gates and I], especially when it comes to de-escalating those inevitable conflicts between parents and kids.”

Read more from Fortune

  • This entrepreneurial couple cashed out their 401(k)s and sold a $126 million company—now, they run a U.K. soccer team
  • Trump’s 25% tariffs are backfiring and threatening Gen Z’s trade career aspirations—putting car manufacturing jobs in peril
  • Gen Z women are being sold a risky dream: the realities behind ‘investing’ in designer bags like the Hermès Birkin
  • Like Tim Cook and Gen Z, AEG’s top exec eats the same lunch most days and wears the same outfit
  • Warren Buffett reveals the unique education strategy he took in school—and eventually paid off with a $170 billion fortune
  •  

    Growing up a Gates

    While Gates grew up in Seattle with a father who launched a law firm and a teacher mother, his own children have had very different childhoods.

    As children of the Microsoft cofounder, Gates’s two daughters and son have always been in the limelight.

    That scrutiny—combined with the easy spread of information and misinformation—is a burden Gates is aware he’s left to future generations, including his own children.

    Gates’s youngest daughter, Phoebe, has spoken to her father about being harassed online, he told CNBC in September last year.

    “Hearing my daughter talk about how she’d been harassed online, and how her friends experienced that quite a bit, brought that into focus in a way that I hadn’t thought about before,” Gates said.

    He added he had been naive to assume “when we made information available, that people would want correct information.”

    At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
    About the Author
    Eleanor Pringle
    By Eleanor PringleSenior Reporter, Economics and Markets
    LinkedIn icon

    Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

    See full bioRight Arrow Button Icon

    Latest in Success

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025

    Most Popular

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Fortune Editors
    October 20, 2025
    Fortune Secondary Logo
    Rankings
    • 100 Best Companies
    • Fortune 500
    • Global 500
    • Fortune 500 Europe
    • Most Powerful Women
    • Future 50
    • World’s Most Admired Companies
    • See All Rankings
    Sections
    • Finance
    • Fortune Crypto
    • Features
    • Leadership
    • Health
    • Commentary
    • Success
    • Retail
    • Mpw
    • Tech
    • Lifestyle
    • CEO Initiative
    • Asia
    • Politics
    • Conferences
    • Europe
    • Newsletters
    • Personal Finance
    • Environment
    • Magazine
    • Education
    Customer Support
    • Frequently Asked Questions
    • Customer Service Portal
    • Privacy Policy
    • Terms Of Use
    • Single Issues For Purchase
    • International Print
    Commercial Services
    • Advertising
    • Fortune Brand Studio
    • Fortune Analytics
    • Fortune Conferences
    • Business Development
    • Group Subscriptions
    About Us
    • About Us
    • Editorial Calendar
    • Press Center
    • Work At Fortune
    • Diversity And Inclusion
    • Terms And Conditions
    • Site Map
    • About Us
    • Editorial Calendar
    • Press Center
    • Work At Fortune
    • Diversity And Inclusion
    • Terms And Conditions
    • Site Map
    • Facebook icon
    • Twitter icon
    • LinkedIn icon
    • Instagram icon
    • Pinterest icon

    Latest in Success

    A young man looks at his phone, and a flurry of red arrows point downwards.
    Cryptosports betting
    Prediction markets have made betting easier than ever—and young men are paying the price
    By Carlos GarciaApril 10, 2026
    14 hours ago
    chick-fil-a
    North AmericaImmigration
    Why Chinese immigrants to America love Chick-fil-A so much
    By Fu Ting and The Associated PressApril 10, 2026
    16 hours ago
    Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf’s $100M club—and donated his entire Ryder Cup stipend to charity
    SuccessGolf
    Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf’s $100M club—and donated his entire Ryder Cup stipend to charity
    By Sydney LakeApril 10, 2026
    16 hours ago
    United Airlines CEO Scott Kirby
    SuccessThe Interview Playbook
    United Airlines CEO judges candidates by whether pilots would want to go on a four-day trip with them: ‘If you say no, then they’re out’
    By Emma BurleighApril 10, 2026
    16 hours ago
    Patrick Ball
    SuccessCareers
    ‘I thought I was gonna die with it’: ‘The Pitt’ star admits his $80,000 student loan burden nearly made him quit acting and move to a remote Alaskan village
    By Preston ForeApril 10, 2026
    17 hours ago
    stressed worker
    EconomyJobs
    The job market is so bad, workers now think they have worse odds of finding a role than during the pandemic
    By Jake AngeloApril 10, 2026
    23 hours ago

    Most Popular

    Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
    Investing
    Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
    By Fortune EditorsApril 9, 2026
    2 days ago
    Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
    Success
    Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
    By Fortune EditorsApril 10, 2026
    16 hours ago
    Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
    Innovation
    Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
    By Fortune EditorsApril 10, 2026
    24 hours ago
    The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
    Economy
    The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
    By Fortune EditorsApril 9, 2026
    2 days ago
    A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
    AI
    A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
    By Fortune EditorsApril 9, 2026
    2 days ago
    The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
    Politics
    The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
    By Fortune EditorsApril 10, 2026
    10 hours ago

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.