• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

3

Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

3

Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
FinanceReal Estate

Listed rents soared more than 200% in parts of LA after the wildfires, despite anti-gouging rules

Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
January 26, 2025, 2:55 PM ET
Oceanfront homes destroyed by the Palisades fire on Pacific Coast Highway in Malibu on Saturday.
Oceanfront homes destroyed by the Palisades fire on Pacific Coast Highway in Malibu on Saturday.Myung J. Chun—Los Angeles Times via Getty Images
Add Fortune on Google for similar content.
  • Rental listings before and after the LA wildfires showed steep hikes in some parts of LA County, as the loss of thousands of homes sent people scrambling for alternate housing in the area.

Listed rental prices more than tripled in parts of Los Angeles after wildfires destroyed thousands of homes, despite anti-gouging rules.

Recommended Video

A Washington Post analysis of listings data from property analytics service RentCast found that LA County rents overall jumped 20% two weeks after the disaster compared to two weeks before.

But individual neighborhoods and cities in the sprawling county saw steeper hikes. For example, rent for a single-family home in the city of Glendora, which is about a half hour away from fire-ravaged Altadena, soared 150% to a median monthly rate of $4,974.

In Beverly Hills, rent for a townhouse surged 142% to $15,000, and rent for a single-family home in Encino, an LA neighborhood on the other side of the hills from Pacific Palisades, jumped 141% to $12,025.

But drilling down to individual ZIP codes revealed even bigger increases. Sherman Oaks, which is next to Encino in LA’s San Fernando Valley, saw rent shoot up 266%, according to the Post. Rent in nearby Valley Village leapt 198%, and one ZIP code in the city of Glendale saw a 206% markup.

California currently prohibits price hikes of that magnitude. After the fires, Gov. Gavin Newsom signed an executive order that made it illegal to increase the cost of hotels, housing, gas and other goods by more than 10%. 

The state’s attorney general has warned against price gouging and has already charged a real estate agent for allegedly trying to increase rent by 38% on a couple who lost their home in the Eaton fire.

While platforms like Airbnb offered free housing to evacuees, the higher incomes of many people affected by the disaster made attempts to charge exorbitant amounts especially enticing.

In the days after the wildfires, one woman who fled Pacific Palisades told AFP that she put in an application for a house that was listed at $17,000 a month, but was then told to pay $30,000, or else she wouldn’t get it.

Still, after the loss of thousands of homes, LA’s housing market is even tighter than it was before the fires, and building new supply will take years.

Newsom and LA Mayor Karen Bass have announced they are easing regulations to encourage faster construction, but some insurance payouts will fall short of replacement costs.

Meanwhile, President Donald Trump, House Speaker Mike Johnson and other Republicans in Congress have suggested that federal disaster aid for Southern California may come with strings attached, potentially delaying reconstruction.

About the Author
Jason Ma
By Jason MaWeekend Editor

Jason Ma is the weekend editor at Fortune, where he covers markets, the economy, finance, and housing.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Personal Liability Insurance for Homeowners: Coverage and Common Exclusions Explained
Personal FinanceInsurance
Personal Liability Insurance for Homeowners: Coverage and Common Exclusions Explained
By Joseph HostetlerJune 25, 2026
36 minutes ago
Business Owner’s Policy (BOP) Insurance: The Smart Coverage Bundle Many Small Businesses Overlook
Personal FinanceInsurance
Business Owner’s Policy (BOP) Insurance: The Smart Coverage Bundle Many Small Businesses Overlook
By Joseph HostetlerJune 25, 2026
37 minutes ago
What Is General Liability Insurance for Small Businesses?
Personal FinanceInsurance
What Is General Liability Insurance for Small Businesses?
By Joseph HostetlerJune 25, 2026
38 minutes ago
TIAA CEO Thasunda Brown Ducket
SuccessFortune 500: Titans and Disruptors of Industry
TIAA’s CEO made $26,000 in her first job but still maxed out her 401(k). She has advice for Gen Z
By Emma BurleighJune 25, 2026
1 hour ago
The Iran war is accelerating the EV transition faster than any climate policy ever did—but it’s still just not that much
EnergyElectric vehicles
The Iran war is accelerating the EV transition faster than any climate policy ever did—but it’s still just not that much
By Catherina GioinoJune 25, 2026
2 hours ago
ll
Economysummer
Deviled eggs, seltzer and a burger you can’t quit: The GLP-1 crowd is (halfway) reinventing the American BBQ
By Nick LichtenbergJune 25, 2026
2 hours ago

Most Popular

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
1 day ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
1 day ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
9 hours ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
Economy
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
By Tristan BoveJune 24, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.